Mentorship Audience in United States

Mentorship logo

Mentorship has an estimated audience of 22,545,241 people in United States. 58.5% are female, 41.5% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Grinch.

The average Mentorship fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.89× the country average). Demographically, the Mentorship audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Mentorship fans

Demographic split for Mentorship audience in United States
MetricValue
Female58.5%
Male41.5%
Average age43.7
Estimated audience size22,545,241

Audience persona

The typical Mentorship fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Mentorship in United States
RegionReachAffinity
California3,324,1121.34×
Texas2,098,0321.08×
New York1,535,1251.22×
Florida1,391,9530.91×
Virginia857,4991.56×
Illinois846,0451.13×
Georgia819,5211.18×
North Carolina766,5231.13×
Pennsylvania712,3630.94×
Ohio631,4210.91×
New Jersey614,4061.07×
Washington609,8401.35×
Massachusetts554,9661.25×
Michigan539,7920.92×
Maryland526,3691.36×
Louisiana484,9701.67×
Arizona477,3801.04×
Tennessee415,4670.92×
Colorado410,4931.16×
Indiana345,4070.84×
Missouri339,4900.93×
Minnesota330,3291.02×
South Carolina313,6530.92×
Alabama292,5940.93×
Wisconsin276,7010.82×
Connecticut238,4811.05×
Oregon238,1960.92×
Nevada227,9341.05×
Kentucky221,6720.78×
Oklahoma198,9150.79×
Utah176,7620.88×
Kansas166,8800.94×
Arkansas164,5130.89×
Mississippi154,8800.83×
Iowa149,8970.81×
Hawaii125,0521.29×
Washington, District of Columbia124,4081.84×
New Mexico104,8550.93×
Idaho89,8380.79×
Nebraska89,7070.79×
New Hampshire68,7080.77×
Rhode Island64,1340.89×
Delaware60,4050.97×
Maine56,3600.7×
Alaska55,4761.15×
West Virginia52,8120.5×
Montana50,7790.81×
North Dakota39,5050.85×
South Dakota39,3800.76×
Vermont28,2770.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mentorship audience
BrandAffinityCategory
Goop14.89×Internet & Social Media
Governor of Michigan17.44×Politics & Society
Wok12.2×Food & Beverages
Google Home11.1×Technology & Electronics
Grinch6.82×Movies & TV
headspace15.29×Health
Hibachi12.76×Food & Beverages
Vocal harmony7.29×Music & Radio
Grace Slick13.14×Music & Radio
Cherish (group)16.13×Music & Radio
El Paso County, Colorado16.62×Travel & Leisure
No Escape (1994 film)14.03×Movies & TV
Fairy godmother9.25×Literature
Hipster11.71×Politics & Society
TV Fanatic12.75×Movies & TV
Israel2.42×Travel & Leisure
Kikar HaShabbat16.51×News
Guitarist (magazine)11.34×Music & Radio
Ira Glass16.43×Music & Radio
Harlow10.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mentorship audience
TraitClusterScore
Career OrientationPOWER1.57
Community OrientationOPEN1.44
TravellingTHRILL1.37
MindfulnessBALANCE1.34
ExtroversionTHRILL1.31
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Mentorship
CountryShare
United States29.4%
United Kingdom6.4%
India4.9%

See Mentorship audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Mentorship have in United States?

Mentorship has an estimated audience of 22,545,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Mentorship fans?

58.5% of Mentorship fans are female, 41.5% are male, with an average age of 43.7 years.

Which brands do Mentorship fans like most?

Mentorship fans show strongest brand affinity for Goop (14.89×), Governor of Michigan (17.44×), and Wok (12.2×) over the country average.

Where do Mentorship fans live in United States?

Mentorship fans in United States are most concentrated in California (reach 3,324,112), Texas (reach 2,098,032), and New York (reach 1,535,125). These three regions account for the largest share of the active audience.

What other brands do Mentorship fans also like?

Beyond Mentorship itself, the audience over-indexes on Governor of Michigan (17.44×), Wok (12.2×), Google Home (11.1×), and Grinch (6.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mentorship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.