Pâtisserie Audience in Germany
Pâtisserie has an estimated audience of 710,720 people in Germany. 73.9% are female, 26.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Muffin, Snack food, Doughnut, Pizza, Magnolia Bakery.
The average Pâtisserie fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Muffin, Snack food, Doughnut, with strongest over-indexing on Muffin (7.86× the country average). Demographically, the Pâtisserie audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pâtisserie fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 37.5 |
| Estimated audience size | 710,720 |
Audience persona
The typical Pâtisserie fan in Germany is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Muffin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,303 | 0.99× |
| Bayern | 135,500 | 1.19× |
| Baden-Württemberg | 133,931 | 1.38× |
| Hessen | 66,798 | 1.23× |
| Berlin | 65,684 | 2.07× |
| Niedersachsen | 51,577 | 0.75× |
| Rheinland-Pfalz | 41,523 | 1.17× |
| Hamburg | 26,657 | 1.66× |
| Sachsen | 25,380 | 0.73× |
| Schleswig-Holstein | 18,050 | 0.71× |
| Brandenburg | 13,730 | 0.62× |
| Thüringen | 10,920 | 0.6× |
| Sachsen-Anhalt | 8,971 | 0.49× |
| Saarland | 8,827 | 1.01× |
| Mecklenburg-Vorpommern | 7,550 | 0.56× |
| Bremen | 5,298 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muffin | 7.86× | Food & Beverages |
| Snack food | 3.26× | Food & Beverages |
| Doughnut | 6.98× | Food & Beverages |
| Pizza | 3.01× | Food & Beverages |
| Magnolia Bakery | 33.13× | Food & Beverages |
| Brunch | 4.27× | Food & Beverages |
| Tea | 2.48× | Food & Beverages |
| Mother's Day | 3.06× | Kids & Family |
| Starbucks | 2.99× | Food & Beverages |
| Scarface | 8.11× | Music & Radio |
| Confectionery | 2.97× | Food & Beverages |
| Wedding cake | 3.35× | Food & Beverages |
| Lieferando.de | 1.82× | Food & Beverages |
| Cake decorating | 4.02× | Food & Beverages |
| Cheesecake | 4.26× | Food & Beverages |
| Cookie | 3.08× | Food & Beverages |
| Ice cream | 3.84× | Food & Beverages |
| Bakery | 2.74× | Food & Beverages |
| Cupcake | 3.34× | Food & Beverages |
| Deichmann | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.25 |
| Convenience Orientation | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.67 |
| Design Affinity | PREMIUM | 1.59 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.6% |
| Japan | 8.1% |
| United States | 6.9% |
See Pâtisserie audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pâtisserie have in Germany?
Pâtisserie has an estimated audience of 710,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pâtisserie fans?
73.9% of Pâtisserie fans are female, 26.1% are male, with an average age of 37.5 years.
Which brands do Pâtisserie fans like most?
Pâtisserie fans show strongest brand affinity for Muffin (7.86×), Snack food (3.26×), and Doughnut (6.98×) over the country average.
Where do Pâtisserie fans live in Germany?
Pâtisserie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,303), Bayern (reach 135,500), and Baden-Württemberg (reach 133,931). These three regions account for the largest share of the active audience.
What other brands do Pâtisserie fans also like?
Beyond Pâtisserie itself, the audience over-indexes on Snack food (3.26×), Doughnut (6.98×), Pizza (3.01×), and Magnolia Bakery (33.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pâtisserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.