Rascasse Audience Intelligence

Pâtisserie Audience in Germany

A data profile of the people who buy, follow and care about Pâtisserie in Germany — modelled from more than twelve digital signal sources. Pâtisserie has an estimated audience of 710,720 people in Germany.

#3834among Topic in Germany#416in Food & Beverages

The average Pâtisserie fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Muffin, Snack food, Doughnut, with strongest over-indexing on Muffin (7.86× the country average).

Demographically, the Pâtisserie audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pâtisserie fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Muffin.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pâtisserie profile in Germany.

Audience size
711K
in Germany
Gender
73.9%♀
26.1% male
Age
37.5
average years
Country rank
#8748
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pâtisserie fans

73.9% are female, 26.1% are male, average age 37.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Pâtisserie audience in Germany
MetricValue
Female73.9%
Male26.1%
Average age37.5
Estimated audience size710,720
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Pâtisserie audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Pâtisserie audience comes from Germany.

Worldwide audience distribution share by country for Pâtisserie
CountryShare
France21.6%
Japan8.1%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pâtisserie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pâtisserie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.97×
02Hamburg~30K1.62×
03Hessen~80K1.50×
04Baden-Württemberg~100K1.34×
05Bayern~100K1.15×
06Rheinland-Pfalz~40K1.14×
07Saarland~9K1.04×
08Nordrhein-Westfalen~100K0.95×
09Bremen~6K0.92×
10Niedersachsen~50K0.73×
11Sachsen~30K0.73×
12Schleswig-Holstein~20K0.71×
13Thüringen~10K0.65×
14Brandenburg~10K0.64×
15Mecklenburg-Vorpommern~8K0.60×
16Sachsen-Anhalt~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Pâtisserie, Germany
0.52×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pâtisserie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pâtisserie audience
#·InterestCategoryAffinity×
01Magnolia BakeryFood & Beverages33.13×
02ScarfaceMusic & Radio8.11×
03MuffinFood & Beverages7.86×
04DoughnutFood & Beverages6.98×
05BrunchFood & Beverages4.27×
06CheesecakeFood & Beverages4.26×
07Cake decoratingFood & Beverages4.02×
08Ice creamFood & Beverages3.84×
09Wedding cakeFood & Beverages3.35×
10CupcakeFood & Beverages3.34×
11Snack foodFood & Beverages3.26×
12CookieFood & Beverages3.08×
13Mother's DayKids & Family3.06×
14PizzaFood & Beverages3.01×
15StarbucksFood & Beverages2.99×
16ConfectioneryFood & Beverages2.97×
17BakeryFood & Beverages2.74×
18TeaFood & Beverages2.48×
19HugendubelShopping2.45×
20Lieferando.deFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pâtisserie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pâtisserie audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.42×
TraditionCONSERVATISM1.36×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pâtisserie audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pâtisserie have in Germany?

Pâtisserie has an estimated audience of 710,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pâtisserie fans?

73.9% of Pâtisserie fans are female, 26.1% are male, with an average age of 37.5 years.

03

Which brands do Pâtisserie fans like most?

Pâtisserie fans show strongest brand affinity for Muffin (7.86×), Snack food (3.26×), and Doughnut (6.98×) over the country average.

04

Where do Pâtisserie fans live in Germany?

Pâtisserie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pâtisserie fans also like?

Beyond Pâtisserie itself, the audience over-indexes on Snack food (3.26×), Doughnut (6.98×), Pizza (3.01×), and Brunch (4.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Pâtisserie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pâtisserie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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