Marseille Audience in Germany
Marseille has an estimated audience of 296,710 people in Germany. 54.4% are female, 45.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thessaloniki, Paros, Livemusic, Lebanon, Greece.
The average Marseille fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thessaloniki, Paros, Livemusic, with strongest over-indexing on Thessaloniki (23.09× the country average). Demographically, the Marseille audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Marseille fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.0 |
| Estimated audience size | 296,710 |
Audience persona
The typical Marseille fan in Germany is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Thessaloniki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,665 | 1.15× |
| Bayern | 51,932 | 1.09× |
| Baden-Württemberg | 51,740 | 1.28× |
| Hessen | 27,177 | 1.2× |
| Niedersachsen | 25,339 | 0.88× |
| Berlin | 20,678 | 1.56× |
| Rheinland-Pfalz | 16,865 | 1.13× |
| Sachsen | 12,716 | 0.87× |
| Schleswig-Holstein | 8,308 | 0.78× |
| Hamburg | 8,226 | 1.23× |
| Brandenburg | 7,165 | 0.78× |
| Thüringen | 5,038 | 0.67× |
| Sachsen-Anhalt | 4,609 | 0.6× |
| Saarland | 4,411 | 1.21× |
| Mecklenburg-Vorpommern | 3,485 | 0.62× |
| Bremen | 2,431 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thessaloniki | 23.09× | Travel & Leisure |
| Paros | 54.03× | Travel & Leisure |
| Livemusic | 4.36× | Music & Radio |
| Lebanon | 9.33× | Travel & Leisure |
| Greece | 5.3× | Travel & Leisure |
| Tagesschau | 2.4× | Movies & TV |
| FARSI1 | 19.19× | Movies & TV |
| Borussia Dortmund | 1.74× | Sports |
| Turkish television drama | 20.65× | Movies & TV |
| Humboldt University of Berlin | 7.61× | Business & Career |
| Ligue 1 | 5.22× | Sports |
| Thierry Henry | 19.19× | Sports |
| Pets | 1.66× | Pets & Animals |
| Car wash | 4.83× | Cars & Mobility |
| Edin Džeko | 10.43× | Sports |
| Nostalgie | 18.33× | Politics & Society |
| Made in France | 6.26× | Business & Career |
| Western Union | 3.39× | Business & Career |
| Windsor Castle | 17.36× | Travel & Leisure |
| Everton F.C. | 9.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.19 |
| Travelling | THRILL | 1.74 |
| Tradition | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.47 |
| Design Affinity | PREMIUM | 1.43 |
| Patriotism | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 49.3% |
| United States | 7.8% |
| Belgium | 3.6% |
See Marseille audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Marseille have in Germany?
Marseille has an estimated audience of 296,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marseille fans?
54.4% of Marseille fans are female, 45.6% are male, with an average age of 41.0 years.
Which brands do Marseille fans like most?
Marseille fans show strongest brand affinity for Thessaloniki (23.09×), Paros (54.03×), and Livemusic (4.36×) over the country average.
Where do Marseille fans live in Germany?
Marseille fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,665), Bayern (reach 51,932), and Baden-Württemberg (reach 51,740). These three regions account for the largest share of the active audience.
What other brands do Marseille fans also like?
Beyond Marseille itself, the audience over-indexes on Paros (54.03×), Livemusic (4.36×), Lebanon (9.33×), and Greece (5.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.