Rascasse Audience Intelligence

Marseille Audience in Germany

A data profile of the people who buy, follow and care about Marseille in Germany — modelled from more than twelve digital signal sources. Marseille has an estimated audience of 296,710 people in Germany.

#344among City in Germany#1658among POI in Germany#1407in Travel & Leisure

The average Marseille fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frauen-Bundesliga, Thessaloniki, Nostalgie, with strongest over-indexing on Frauen-Bundesliga (11.72× the country average).

Demographically, the Marseille audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marseille fan in Germany is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Frauen-Bundesliga.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marseille profile in Germany.

Audience size
297K
in Germany
Gender
54.4%♀
45.6% male
Age
41.0
average years
Country rank
#17484
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marseille fans

54.4% are female, 45.6% are male, average age 41.0.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Marseille audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age41.0
Estimated audience size296,710
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Marseille audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3924%
40-4928%
50+18%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Marseille audience comes from Germany.

Worldwide audience distribution share by country for Marseille
CountryShare
France49.3%
United States7.8%
Belgium3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marseille audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marseille fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.46×
02Baden-Württemberg~50K1.27×
03Saarland~5K1.26×
04Hessen~30K1.21×
05Hamburg~8K1.20×
06Rheinland-Pfalz~20K1.14×
07Nordrhein-Westfalen~70K1.10×
08Bayern~50K1.08×
09Bremen~2K0.98×
10Niedersachsen~30K0.88×
11Sachsen~10K0.87×
12Brandenburg~7K0.80×
13Schleswig-Holstein~8K0.79×
14Thüringen~5K0.72×
15Mecklenburg-Vorpommern~4K0.65×
16Sachsen-Anhalt~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Marseille, Germany
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marseille audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marseille audience
#·InterestCategoryAffinity×
01NostalgiePolitics & Society30.63×
02ParosTravel & Leisure29.63×
03ThessalonikiTravel & Leisure21.71×
04XaviSports19.26×
05FARSI1Movies & TV19.19×
06Secret Garden (TV series)Movies & TV17.09×
07Turkish television dramaMovies & TV16.85×
08Olympique de MarseilleSports14.56×
09Thierry HenrySports13.85×
10Real BetisSports11.98×
11Frauen-BundesligaSports11.72×
12Beach soccerSports11.09×
13Everton F.C.Sports10.74×
14Convenience storeFood & Beverages10.18×
15Humboldt University of BerlinBusiness & Career8.02×
16LebanonTravel & Leisure6.98×
17Ligue 1Sports6.20×
18Non-alcoholic beverageFood & Beverages4.70×
19Crime fictionLiterature4.01×
20TagesschauMovies & TV1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marseille audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marseille audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.80×
Risk AppetiteTHRILL1.84×
TravellingTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marseille audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.73×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marseille have in Germany?

Marseille has an estimated audience of 296,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marseille fans?

54.4% of Marseille fans are female, 45.6% are male, with an average age of 41.0 years.

03

Which brands do Marseille fans like most?

Marseille fans show strongest brand affinity for Frauen-Bundesliga (11.72×), Thessaloniki (21.71×), and Nostalgie (30.63×) over the country average.

04

Where do Marseille fans live in Germany?

Marseille fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marseille fans also like?

Beyond Marseille itself, the audience over-indexes on Thessaloniki (21.71×), Nostalgie (30.63×), FARSI1 (19.19×), and Ligue 1 (6.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Marseille audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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