Rascasse Audience Intelligence

AS Saint-Étienne Audience in France

A data profile of the people who buy, follow and care about AS Saint-Étienne in France — modelled from more than twelve digital signal sources. AS Saint-Étienne has an estimated audience of 528,479 people in France.

#134among Soccer in France#86among Team in France#571in Sports

The average AS Saint-Étienne fan in France is 40.8 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.

The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.

Top brand affinities include Le Progrès, Ligue 1, Saint-Étienne, with strongest over-indexing on Le Progrès (6.04× the country average).

Demographically, the AS Saint-Étienne audience skews more male with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical AS Saint-Étienne fan in France is more male, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Le Progrès.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the AS Saint-Étienne profile in France.

Audience size
528K
in France
Gender
26.5%♀
73.5% male
Age
40.8
average years
Country rank
#7732
Team in France
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AS Saint-Étienne fans

26.5% are female, 73.5% are male, average age 40.8.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for AS Saint-Étienne audience in France
MetricValue
Female26.5%
Male73.5%
Average age40.8
Estimated audience size528,479
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the AS Saint-Étienne audience in France
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

48.1%

of the worldwide AS Saint-Étienne audience comes from France.

Worldwide audience distribution share by country for AS Saint-Étienne
CountryShare
France48.1%
United States6.2%
South Africa5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AS Saint-Étienne audience in France is strongest.

Fig. 05

Top regions by affinity

AS Saint-Étienne fans by region: top regions in France
#RegionReachAffinity×
01Centre-Val de Loire~30K1.56×
02Bourgogne-Franche-Comté~30K1.50×
03Auvergne-Rhône-Alpes~90K1.43×
04Nouvelle-Aquitaine~50K1.09×
05Brittany~30K1.06×
06Hauts-de-France~40K0.96×
07Provence-Alpes-Côte d'Azur~40K0.91×
08Normandy~20K0.88×
09Corsica~2K0.85×
10Pays de la Loire~20K0.82×
11Grand Est~30K0.77×
12Île-de-France~70K0.73×
13Occitanie~30K0.69×
Fig. 06

Affinity by region

Affinity by region — AS Saint-Étienne, France
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AS Saint-Étienne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AS Saint-Étienne audience
#·InterestCategoryAffinity×
01Pierre de MarivauxLiterature15.56×
02ForezTravel & Leisure14.28×
03Saint-ÉtienneTravel & Leisure11.34×
04Haute-LoireTravel & Leisure8.00×
05Le ProgrèsNews6.04×
06Ligue 2Sports3.77×
07Stade Rennais F.C.Sports3.38×
08FC NantesSports3.02×
09Olympique LyonnaisSports2.99×
10Ligue 1Sports2.91×
11Olympique Lyonnais (Ladies)Sports2.91×
12Auvergne-Rhône-AlpesTravel & Leisure2.76×
13Foot MercatoSports2.71×
14R.C. LensSports2.28×
15Paris Saint-GermainSports1.84×
16ConforamaHome & Garden1.82×
17UEFA Champions LeagueSports1.74×
18Tour de FranceSports1.73×
19FIFA World CupSports1.71×
20SoccerSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AS Saint-Étienne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AS Saint-Étienne audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
Sports ActivityPOWER0.89×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AS Saint-Étienne audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.54×
TravellingTHRILL0.55×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AS Saint-Étienne have in France?

AS Saint-Étienne has an estimated audience of 528,479 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.

02

What is the gender split and age of AS Saint-Étienne fans?

26.5% of AS Saint-Étienne fans are female, 73.5% are male, with an average age of 40.8 years.

03

Which brands do AS Saint-Étienne fans like most?

AS Saint-Étienne fans show strongest brand affinity for Le Progrès (6.04×), Ligue 1 (2.91×), and Saint-Étienne (11.34×) over the country average.

04

Where do AS Saint-Étienne fans live in France?

AS Saint-Étienne fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~90K), Île-de-France (reach ~70K), and Nouvelle-Aquitaine (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do AS Saint-Étienne fans also like?

Beyond AS Saint-Étienne itself, the audience over-indexes on Ligue 1 (2.91×), Saint-Étienne (11.34×), Paris Saint-Germain (1.84×), and Tour de France (1.73×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in France

See AS Saint-Étienne audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for AS Saint-Étienne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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