A data profile of the people who buy, follow and care about Kabaddi in India — modelled from more than twelve digital signal sources. Kabaddi has an estimated audience of 7,765,091 people in India.
Kabaddi has an estimated audience of 7,765,091 people in India. 9.7% are female, 90.3% are male, average age 29.3. Top brand affinities: FIFA World Cup, Gambling, Viral video, Handball, Radio.
Top brand affinities include FIFA World Cup, Gambling, Viral video, with strongest over-indexing on FIFA World Cup (1.66× the country average).
Demographically, the Kabaddi audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Kabaddi fan in India is more male, around 29.3 years old, with strong Convenience Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Kabaddi profile in India.
9.7% are female, 90.3% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 9.7% |
| Male | 90.3% |
| Average age | 29.3 |
| Estimated audience size | 7,765,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Kabaddi audience comes from India.
| Country | Share |
|---|---|
| India | 88.6% |
| United States | 3.0% |
| United Kingdom | 1.5% |
The strongest cross-interests of the Kabaddi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maisie Williams | Movies & TV | 5.21× | ||
| 02 | Kit Harington | Movies & TV | 5.12× | ||
| 03 | Firefox | Internet & Social Media | 5.11× | ||
| 04 | UC Browser | Technology & Electronics | 3.50× | ||
| 05 | West Indies cricket team | Sports | 3.34× | ||
| 06 | Sidharth Malhotra | Fashion & Accessoires | 3.23× | ||
| 07 | Handball | Sports | 2.95× | ||
| 08 | Activism | Politics & Society | 2.17× | ||
| 09 | Internet celebrity | Internet & Social Media | 2.06× | ||
| 10 | Gambling | Games | 2.04× | ||
| 11 | Radio | Technology & Electronics | 1.82× | ||
| 12 | Online games | Games | 1.77× | ||
| 13 | Innovation | Business & Career | 1.71× | ||
| 14 | Rummy | Games | 1.67× | ||
| 15 | FIFA World Cup | Sports | 1.66× | ||
| 16 | Nonprofit organization | Politics & Society | 1.66× | ||
| 17 | University | Business & Career | 1.63× | ||
| 18 | Viral video | Internet & Social Media | 1.59× | ||
| 19 | England cricket team | Sports | 1.57× | ||
| 20 | Rohit Sharma | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.33× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kabaddi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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