Rascasse Audience Intelligence

Huapango Audience in United States

A data profile of the people who buy, follow and care about Huapango in United States — modelled from more than twelve digital signal sources. Huapango has an estimated audience of 1,995,822 people in United States.

#243among Musical genre in United States#6326among Topic in United States#1598in Music & Radio

The average Huapango fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlético Madrid, Milwaukee Brewers, La Liga, with strongest over-indexing on Atlético Madrid (15.83× the country average).

Demographically, the Huapango audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Huapango fan in United States is more male, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Atlético Madrid.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huapango profile in United States.

Audience size
2M
in United States
Gender
42.8%♀
57.2% male
Age
37.4
average years
Country rank
#14261
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Huapango fans

42.8% are female, 57.2% are male, average age 37.4.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Huapango audience in United States
MetricValue
Female42.8%
Male57.2%
Average age37.4
Estimated audience size1,995,822
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Huapango audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4922%
50+12%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Huapango audience comes from United States.

Worldwide audience distribution share by country for Huapango
CountryShare
Mexico43.3%
United States39.7%
Colombia8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huapango audience in United States is strongest.

Fig. 05

Top regions by affinity

Huapango fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K3.06×
02California~700K2.99×
03Nevada~40K1.99×
04New Mexico~20K1.74×
05Arizona~70K1.68×
06Illinois~100K1.48×
07Georgia~90K1.39×
08Colorado~40K1.36×
09Utah~20K1.36×
10North Carolina~80K1.32×
11Oklahoma~30K1.24×
12Kansas~20K1.22×
13Oregon~30K1.17×
14Washington~50K1.15×
15Nebraska~10K1.11×
16Indiana~40K1.06×
17Arkansas~20K1.06×
18Idaho~10K1.03×
19Tennessee~40K1.00×
20Maryland~30K0.97×
21Iowa~20K0.95×
22Washington, District of Columbia~6K0.94×
23Delaware~5K0.93×
24Alaska~4K0.93×
25Vermont~3K0.93×
26North Dakota~4K0.92×
27Virginia~40K0.91×
28South Carolina~30K0.91×
29Alabama~30K0.91×
30Louisiana~20K0.91×
31South Dakota~4K0.91×
32Florida~100K0.90×
33Mississippi~10K0.89×
34Montana~5K0.89×
35Hawaii~8K0.88×
36Rhode Island~6K0.87×
37Wisconsin~30K0.86×
38West Virginia~8K0.86×
39New Hampshire~7K0.86×
40Maine~6K0.86×
41Kentucky~20K0.84×
42Minnesota~20K0.83×
43Missouri~30K0.79×
44New Jersey~40K0.76×
45New York~80K0.74×
46Connecticut~10K0.73×
47Michigan~40K0.69×
48Massachusetts~20K0.62×
49Ohio~40K0.59×
50Pennsylvania~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Huapango, United States
0.58×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huapango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huapango audience
#·InterestCategoryAffinity×
01Atlético MadridSports15.83×
02Colorado RockiesSports9.23×
03San Diego PadresSports8.44×
04La LigaSports7.50×
05Milwaukee BrewersSports7.14×
06Pittsburgh PiratesSports5.78×
07ShakiraMusic & Radio4.96×
08Detroit TigersSports4.55×
09WhataburgerFood & Beverages3.48×
10Real Madrid C.F.Sports3.21×
11UEFA Champions LeagueSports3.06×
12FC BarcelonaSports3.00×
13FIFA World CupSports2.53×
14Classical musicMusic & Radio2.42×
15T-MobileTechnology & Electronics2.36×
16NightclubsMusic & Radio2.21×
17CVS PharmacyShopping2.13×
18WalgreensShopping2.08×
19Domino's PizzaFood & Beverages2.01×
20SoccerSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huapango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huapango audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Urban LifestyleOPEN1.40×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huapango audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.38×
MindfulnessBALANCE0.44×
Luxury OrientationPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Huapango have in United States?

Huapango has an estimated audience of 1,995,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Huapango fans?

42.8% of Huapango fans are female, 57.2% are male, with an average age of 37.4 years.

03

Which brands do Huapango fans like most?

Huapango fans show strongest brand affinity for Atlético Madrid (15.83×), Milwaukee Brewers (7.14×), and La Liga (7.5×) over the country average.

04

Where do Huapango fans live in United States?

Huapango fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Huapango fans also like?

Beyond Huapango itself, the audience over-indexes on Milwaukee Brewers (7.14×), La Liga (7.5×), Detroit Tigers (4.55×), and FIFA World Cup (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Huapango audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Huapango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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