Rascasse Audience Intelligence

Functional Fitness Audience in United States

A data profile of the people who buy, follow and care about Functional Fitness in United States — modelled from more than twelve digital signal sources. Functional Fitness has an estimated audience of 321,382 people in United States.

#13180among Topic in United States#4685in Sports

The average Functional Fitness fan in United States is 30.8 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Gina Carano, Freddie Freeman, High intensity training, with strongest over-indexing on Gina Carano (11.79× the country average).

Demographically, the Functional Fitness audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Functional Fitness fan in United States is balanced, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Gina Carano.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Functional Fitness profile in United States.

Audience size
321K
in United States
Gender
46.8%♀
53.2% male
Age
30.8
average years
Country rank
#46631
Topic in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Functional Fitness fans

46.8% are female, 53.2% are male, average age 30.8.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Functional Fitness audience in United States
MetricValue
Female46.8%
Male53.2%
Average age30.8
Estimated audience size321,382
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Functional Fitness audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3919%
40-4913%
50+4%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Functional Fitness audience comes from United States.

Worldwide audience distribution share by country for Functional Fitness
CountryShare
United States26.2%
Germany11.0%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Functional Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Functional Fitness fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~80K10.43×
02Kansas~10K4.14×
03Colorado~8K1.55×
04Minnesota~6K1.37×
05Alaska<1K1.23×
06Tennessee~8K1.20×
07Oregon~4K1.09×
08New Hampshire~1K1.09×
09Wisconsin~5K1.06×
10Indiana~6K1.05×
11Vermont<1K0.99×
12Maine~1K0.97×
13Montana<1K0.96×
14North Dakota<1K0.96×
15South Dakota<1K0.95×
16Rhode Island<1K0.94×
17Washington, District of Columbia<1K0.94×
18Nevada~3K0.93×
19Delaware<1K0.93×
20Idaho~1K0.92×
21West Virginia~1K0.92×
22Hawaii~1K0.92×
23Mississippi~2K0.91×
24Alabama~4K0.90×
25New Mexico~1K0.90×
26Nebraska~1K0.90×
27Arkansas~2K0.88×
28Utah~2K0.85×
29Iowa~2K0.85×
30Oklahoma~3K0.84×
31North Carolina~8K0.83×
32Washington~5K0.83×
33Louisiana~3K0.83×
34Connecticut~3K0.83×
35Kentucky~3K0.82×
36Massachusetts~5K0.81×
37Maryland~4K0.81×
38South Carolina~4K0.79×
39Missouri~4K0.78×
40Illinois~8K0.76×
41California~30K0.75×
42Arizona~5K0.75×
43Ohio~7K0.70×
44Georgia~7K0.69×
45Michigan~6K0.69×
46New York~10K0.68×
47New Jersey~6K0.68×
48Florida~10K0.67×
49Pennsylvania~7K0.66×
50Texas~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Functional Fitness, United States
0.59×1.00×10.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Functional Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Functional Fitness audience
#·InterestCategoryAffinity×
01High intensity trainingSports26.72×
02Freddie FreemanSports20.11×
03Erin AndrewsSports20.00×
04Anderson SilvaSports20.00×
05Cain VelasquezSports18.04×
06Khabib NurmagomedovSports14.28×
07BiohackingTechnology & Electronics13.63×
08KettlebellSports13.25×
09Gina CaranoMovies & TV11.79×
10CalisthenicsSports11.07×
11ShimanoCars & Mobility10.70×
12Anthony JoshuaSports9.29×
13Eva MendesMovies & TV6.69×
1424 Hour FitnessSports5.56×
15Motorcycle accessoriesCars & Mobility4.85×
16Atlanta BravesSports4.10×
17Anytime FitnessSports4.10×
18CrossFitSports3.46×
19Physical fitnessSports2.40×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Functional Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Functional Fitness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.27×
MindfulnessBALANCE2.22×
Risk AppetiteTHRILL1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Functional Fitness audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.71×
CreativityOPEN0.74×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Functional Fitness have in United States?

Functional Fitness has an estimated audience of 321,382 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Functional Fitness fans?

46.8% of Functional Fitness fans are female, 53.2% are male, with an average age of 30.8 years.

03

Which brands do Functional Fitness fans like most?

Functional Fitness fans show strongest brand affinity for Gina Carano (11.79×), Freddie Freeman (20.11×), and High intensity training (26.72×) over the country average.

04

Where do Functional Fitness fans live in United States?

Functional Fitness fans in United States are most concentrated in Virginia (reach ~80K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Functional Fitness fans also like?

Beyond Functional Fitness itself, the audience over-indexes on Freddie Freeman (20.11×), High intensity training (26.72×), Calisthenics (11.07×), and Physical fitness (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Functional Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Functional Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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