Functional Fitness Audience in United States
Functional Fitness has an estimated audience of 321,382 people in United States. 46.8% are female, 53.2% are male, average age 30.8. Top brand affinities: Khabib Nurmagomedov, Toyota Supra, High intensity training, Freddie Freeman, Erin Andrews.
Top brand affinities include Khabib Nurmagomedov, Toyota Supra, High intensity training, with strongest over-indexing on Khabib Nurmagomedov (30.92× the country average). Demographically, the Functional Fitness audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Sports · Type: Topic
Demographics of Functional Fitness fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 30.8 |
| Estimated audience size | 321,382 |
Audience persona
The typical Functional Fitness fan in United States is balanced, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Khabib Nurmagomedov.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khabib Nurmagomedov | 30.92× | Sports |
| Toyota Supra | 13.76× | Cars & Mobility |
| High intensity training | 21.66× | Sports |
| Freddie Freeman | 14.91× | Sports |
| Erin Andrews | 17.16× | Sports |
| Dungeons & Dragons | 8.08× | Games |
| Biohacking | 11.7× | Technology & Electronics |
| Calisthenics | 8.01× | Sports |
| FIFA World Cup | 2.56× | Sports |
| Anthony Joshua | 7.78× | Sports |
| Anderson Silva | 20× | Sports |
| Kettlebell | 10.11× | Sports |
| Kia Sportage | 11.5× | Cars & Mobility |
| CrossFit | 3.5× | Sports |
| Shimano | 8.53× | Cars & Mobility |
| Planet Fitness | 2.07× | Sports |
| Los Angeles Dodgers | 3.56× | Sports |
| Atlanta Braves | 3.93× | Sports |
| cardio fitness | 13.57× | Sports |
| Rip Curl | 11.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.98 |
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.52 |
| Luxury Orientation | PREMIUM | 1.52 |
| Risk Appetite | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Germany | 11.0% |
| Italy | 8.0% |
See Functional Fitness audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Functional Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.