Functional Fitness Audience in United States
Functional Fitness has an estimated audience of 321,382 people in United States. 46.8% are female, 53.2% are male, average age 30.8. Top brand affinities: Product design, NBC10 Philadelphia, UK garage, Pro-Ject, Urban Outfitters.
Top brand affinities include Product design, NBC10 Philadelphia, UK garage, with strongest over-indexing on Product design (8.38× the country average). Demographically, the Functional Fitness audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Sports · Type: Topic
Demographics of Functional Fitness fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 30.8 |
| Estimated audience size | 321,382 |
Audience persona
The typical Functional Fitness fan in United States is balanced, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 8.38× | Business & Career |
| NBC10 Philadelphia | 20× | Movies & TV |
| UK garage | 12.13× | Music & Radio |
| Pro-Ject | 6.28× | Music & Radio |
| Urban Outfitters | 2.67× | Shopping |
| Isometric exercise | 12.45× | Sports |
| Stamp collecting | 6.68× | Home & Garden |
| Home construction | 1.91× | Home & Garden |
| Natural rubber | 2.19× | Cars & Mobility |
| JDSU | 3.04× | Business & Career |
| Embroidery Library | 14.02× | Home & Garden |
| Electrolyte | 3.98× | Health |
| Bank account | 2.05× | Business & Career |
| Elsword | 11.5× | Games |
| Staycation | 2.07× | Home & Garden |
| A Streetcar Named Desire (1951 film) | 7.16× | Movies & TV |
| Jesse Plemons | 2.15× | Movies & TV |
| 3D printing | 1.52× | Technology & Electronics |
| Justice | 1.67× | Politics & Society |
| Berks County, Pennsylvania | 7.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.98 |
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.52 |
| Luxury Orientation | PREMIUM | 1.52 |
| Risk Appetite | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Germany | 11.0% |
| Italy | 8.0% |
See Functional Fitness audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Functional Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.