Marco Polo Audience in United States

Marco Polo has an estimated audience of 681,873 people in United States. 42.1% are female, 57.9% are male, average age 30.3. Top regions: California, Texas, New York. Top brand affinities: Diabetes mellitus awareness, FC Bayern Munich, Google Maps, Singer-songwriter, Circle K.

The average Marco Polo fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Diabetes mellitus awareness, FC Bayern Munich, Google Maps, with strongest over-indexing on Diabetes mellitus awareness (9.34× the country average). Demographically, the Marco Polo audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Marco Polo fans

Demographic split for Marco Polo audience in United States
MetricValue
Female42.1%
Male57.9%
Average age30.3
Estimated audience size681,873

Audience persona

The typical Marco Polo fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diabetes mellitus awareness.

Top regions in United States

Top regions ranked by reach for Marco Polo in United States
RegionReachAffinity
California92,5941.23×
Texas57,0300.97×
New York50,2441.32×
Florida49,6871.08×
New Jersey21,1111.22×
Pennsylvania20,6500.9×
Illinois19,6880.87×
Georgia19,3030.92×
Washington18,8981.38×
North Carolina18,5230.9×
Virginia16,6221×
Ohio15,7210.75×
Michigan15,1490.85×
Tennessee13,7021×
Massachusetts13,5141.01×
Arizona12,8690.92×
Missouri12,7621.16×
Indiana12,2320.98×
Maryland10,8740.93×
Oregon10,3371.32×
Colorado9,6670.9×
South Carolina8,9900.88×
Connecticut8,9621.31×
Alabama8,5880.9×
Minnesota8,4720.87×
Wisconsin7,7480.76×
Utah7,4561.22×
Kansas7,4011.38×
Kentucky7,3250.86×
Louisiana7,2920.83×
Oklahoma6,6400.88×
Nevada5,8130.88×
New Hampshire5,2471.95×
Iowa4,5760.81×
Mississippi4,5120.8×
Arkansas4,4240.79×
Hawaii4,4041.5×
Idaho3,6881.08×
New Mexico3,1040.91×
Nebraska3,0930.9×
West Virginia2,5250.8×
Maine2,4280.99×
Washington, District of Columbia2,3181.13×
Montana1,9051.01×
Rhode Island1,8690.86×
Alaska1,6331.12×
Delaware1,4350.76×
South Dakota1,1740.74×
Vermont1,1420.95×
North Dakota1,0940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marco Polo audience
BrandAffinityCategory
Diabetes mellitus awareness9.34×Health
FC Bayern Munich9.34×Sports
Google Maps4.4×Internet & Social Media
Singer-songwriter4.42×Music & Radio
Circle K7.56×Shopping
Microblogging9.34×Technology & Electronics
Autism Awareness9.34×Health
Capital One3.93×Business & Career
Indeed.com3.98×Business & Career
Income tax9.34×Business & Career
Beetlejuice3.4×Movies & TV
Enterprise Rent-A-Car3.82×Cars & Mobility
CarGurus3.67×Cars & Mobility
7-Eleven3.11×Shopping
Superman1.53×Movies & TV
Livemusic2.88×Music & Radio
Aaron Rodgers3.43×Sports
Google News3.11×News
DeviantArt3.74×Internet & Social Media
FIFA Club World Cup9.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marco Polo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Early Adopter MentalityPOWER1.55
Risk AppetiteTHRILL1.32
Luxury OrientationPREMIUM1.24
ExtroversionTHRILL1.23
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Marco Polo
CountryShare
Germany36.2%
United States6.3%
Italy5.6%

See Marco Polo audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Marco Polo have in United States?

Marco Polo has an estimated audience of 681,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Marco Polo fans?

42.1% of Marco Polo fans are female, 57.9% are male, with an average age of 30.3 years.

Which brands do Marco Polo fans like most?

Marco Polo fans show strongest brand affinity for Diabetes mellitus awareness (9.34×), FC Bayern Munich (9.34×), and Google Maps (4.4×) over the country average.

Where do Marco Polo fans live in United States?

Marco Polo fans in United States are most concentrated in California (reach 92,594), Texas (reach 57,030), and New York (reach 50,244). These three regions account for the largest share of the active audience.

What other brands do Marco Polo fans also like?

Beyond Marco Polo itself, the audience over-indexes on FC Bayern Munich (9.34×), Google Maps (4.4×), Singer-songwriter (4.42×), and Circle K (7.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marco Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.