Rascasse Audience Intelligence

Marco Polo Target Market in United States

A data profile of the people who buy, follow and care about Marco Polo in United States — modelled from more than twelve digital signal sources. Marco Polo has an estimated audience of 649,825 people in United States.

#15among Mainstream fashion in United States#3215among Brand in United States#1179in Fashion & Accessoires

The average Marco Polo fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Subway, Meg Ryan, 7-Eleven, with strongest over-indexing on Subway (2.81× the country average).

Demographically, the Marco Polo audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marco Polo fan in United States is more male, around 30.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marco Polo profile in United States.

Audience size
650K
in United States
Gender
42.1%♀
57.9% male
Age
30.3
average years
Country rank
#31288
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marco Polo

42.1% are female, 57.9% are male, average age 30.3.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Marco Polo audience in United States
MetricValue
Female42.1%
Male57.9%
Average age30.3
Estimated audience size649,825
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Marco Polo audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3914%
40-4912%
50+7%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Marco Polo audience comes from United States.

Worldwide audience distribution share by country for Marco Polo
CountryShare
Germany36.6%
United States5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marco Polo audience in United States is strongest.

Fig. 05

Top regions by affinity

Marco Polo customers by region in United States
#RegionReachAffinity×
01New Hampshire~6K2.24×
02Kansas~9K1.59×
03New York~60K1.57×
04Hawaii~4K1.47×
05California~100K1.36×
06Missouri~10K1.25×
07Alaska~2K1.23×
08Washington~20K1.22×
09New Jersey~20K1.18×
10Utah~7K1.18×
11Oregon~9K1.17×
12Connecticut~8K1.15×
13Idaho~4K1.07×
14Indiana~10K1.06×
15Maine~2K1.02×
16Tennessee~10K1.00×
17Montana~2K1.00×
18North Carolina~20K0.99×
19Texas~60K0.97×
20Nebraska~3K0.97×
21Washington, District of Columbia~2K0.97×
22Kentucky~8K0.96×
23Vermont~1K0.96×
24Florida~40K0.93×
25Pennsylvania~20K0.93×
26Virginia~20K0.93×
27South Carolina~10K0.93×
28Georgia~20K0.92×
29New Mexico~3K0.92×
30Rhode Island~2K0.91×
31Arizona~10K0.90×
32Massachusetts~10K0.89×
33Maryland~10K0.89×
34Alabama~8K0.88×
35South Dakota~1K0.88×
36Colorado~9K0.86×
37Oklahoma~6K0.85×
38Michigan~10K0.82×
39Nevada~5K0.82×
40Arkansas~5K0.82×
41North Dakota~1K0.82×
42Illinois~20K0.81×
43Minnesota~8K0.81×
44Iowa~5K0.81×
45West Virginia~3K0.81×
46Mississippi~5K0.80×
47Ohio~20K0.79×
48Louisiana~7K0.79×
49Delaware~1K0.78×
50Wisconsin~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Marco Polo, United States
0.77×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marco Polo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marco Polo audience
#·InterestCategoryAffinity×
01Meg RyanMovies & TV9.34×
02Christian PulisicSports9.34×
03FIFA Club World CupSports9.34×
04Borussia DortmundSports9.34×
05RonaldinhoSports9.34×
06David BeckhamSports8.89×
07United States national football teamSports8.26×
08FC Bayern MunichSports5.44×
09Virtual realityTechnology & Electronics3.13×
107-ElevenShopping3.08×
11SubwayFood & Beverages2.81×
12Domino's PizzaFood & Beverages2.51×
13Pizza HutFood & Beverages2.40×
14McDonald'sFood & Beverages2.25×
15WingstopFood & Beverages2.05×
16Mortgage loansBusiness & Career2.02×
17AirbnbTravel & Leisure1.95×
18Wendy'sFood & Beverages1.94×
19StarbucksFood & Beverages1.68×
20PinterestInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marco Polo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marco Polo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
Early Adopter MentalityPOWER1.41×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marco Polo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marco Polo's target market in United States?

Marco Polo's target market in United States covers an estimated 649,825 people, concentrated in California and New York.

02

What is the gender split and age of Marco Polo customers?

42.1% of the Marco Polo audience are female, 57.9% are male, with an average age of 30.3 years.

03

Which brands do Marco Polo fans like most?

Marco Polo fans show strongest brand affinity for Subway (2.81×), Meg Ryan (9.34×), and 7-Eleven (3.08×) over the country average.

04

Where do Marco Polo fans live in United States?

Marco Polo fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Marco Polo fans also like?

Beyond Marco Polo itself, the audience over-indexes on Meg Ryan (9.34×), 7-Eleven (3.08×), McDonald's (2.25×), and Pizza Hut (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Marco Polo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marco Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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