Rascasse Audience Intelligence

Romper suit Audience in United States

A data profile of the people who buy, follow and care about Romper suit in United States — modelled from more than twelve digital signal sources. Romper suit has an estimated audience of 3,752,741 people in United States.

#4477among Topic in United States#422in Fashion & Accessoires

The average Romper suit fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Infant clothing, Child, Infant, with strongest over-indexing on Infant clothing (4.88× the country average).

Demographically, the Romper suit audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Romper suit fan in United States is more female, around 35.9 years old, with strong Creativity tendencies and a notable affinity for Infant clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Romper suit profile in United States.

Audience size
3.8M
in United States
Gender
89.4%♀
10.6% male
Age
35.9
average years
Country rank
#8482
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Romper suit fans

89.4% are female, 10.6% are male, average age 35.9.

Fig. 02

Gender split

89.4%
Female
10.6%
Male
Demographic split for Romper suit audience in United States
MetricValue
Female89.4%
Male10.6%
Average age35.9
Estimated audience size3,752,741
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Romper suit audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Romper suit audience comes from United States.

Worldwide audience distribution share by country for Romper suit
CountryShare
Japan21.2%
United States16.3%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Romper suit audience in United States is strongest.

Fig. 05

Top regions by affinity

Romper suit fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~7K1.20×
02West Virginia~20K1.13×
03Hawaii~20K1.08×
04Washington, District of Columbia~10K1.08×
05Nebraska~20K1.06×
06North Dakota~8K1.06×
07Mississippi~30K1.05×
08Idaho~20K1.05×
09New Mexico~20K1.05×
10New Hampshire~20K1.05×
11Maine~10K1.05×
12Rhode Island~10K1.05×
13Montana~10K1.05×
14South Dakota~9K1.03×
15Arkansas~30K1.02×
16Delaware~10K1.02×
17Alaska~8K1.02×
18Kansas~30K1.01×
19Louisiana~50K1.00×
20Iowa~30K1.00×
21Oklahoma~40K0.99×
22Alabama~50K0.98×
23Kentucky~50K0.98×
24Connecticut~40K0.98×
25Nevada~40K0.98×
26Utah~30K0.98×
27Oregon~40K0.97×
28South Carolina~50K0.96×
29Missouri~60K0.95×
30Wisconsin~50K0.95×
31Minnesota~50K0.95×
32Tennessee~70K0.94×
33Indiana~60K0.94×
34Maryland~60K0.94×
35Colorado~60K0.94×
36Arizona~70K0.93×
37Washington~70K0.93×
38Massachusetts~70K0.93×
39Michigan~90K0.92×
40New Jersey~90K0.92×
41Virginia~80K0.92×
42Georgia~100K0.91×
43Ohio~100K0.91×
44North Carolina~100K0.91×
45Pennsylvania~100K0.89×
46Illinois~100K0.89×
47New York~200K0.85×
48Florida~200K0.84×
49Texas~300K0.81×
50California~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Romper suit, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Romper suit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Romper suit audience
#·InterestCategoryAffinity×
01Infant bodysuitKids & Family5.25×
02Infant clothingKids & Family4.88×
03BabywearingKids & Family4.66×
04JumpsuitFashion & Accessoires4.50×
05Diaper bagKids & Family4.20×
06BodysuitFashion & Accessoires4.10×
07Baby foodKids & Family3.42×
08InfantKids & Family2.74×
09GiftShopping2.39×
10ChildKids & Family2.32×
11ToddlerKids & Family2.27×
12Sales promotionShopping2.04×
13Women's clothingFashion & Accessoires2.00×
14Old NavyFashion & Accessoires1.79×
15BeveragesFood & Beverages1.74×
16DressesFashion & Accessoires1.71×
17Kohl'sShopping1.67×
18Food and drinkFood & Beverages1.59×
19Fitness and wellnessSports1.57×
20FoodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Romper suit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Romper suit audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.30×
Price SensitivityPREMIUM1.16×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Romper suit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Risk AppetiteTHRILL0.62×
TravellingTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Romper suit have in United States?

Romper suit has an estimated audience of 3,752,741 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Romper suit fans?

89.4% of Romper suit fans are female, 10.6% are male, with an average age of 35.9 years.

03

Which brands do Romper suit fans like most?

Romper suit fans show strongest brand affinity for Infant clothing (4.88×), Child (2.32×), and Infant (2.74×) over the country average.

04

Where do Romper suit fans live in United States?

Romper suit fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Romper suit fans also like?

Beyond Romper suit itself, the audience over-indexes on Child (2.32×), Infant (2.74×), Gift (2.39×), and Food and drink (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Romper suit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Romper suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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