Romper suit Audience in United States

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Romper suit has an estimated audience of 3,752,741 people in United States. 89.4% are female, 10.6% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Infant clothing, Child, Infant, Gift, Food and drink.

The average Romper suit fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Infant clothing, Child, Infant, with strongest over-indexing on Infant clothing (4.88× the country average). Demographically, the Romper suit audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Romper suit fans

Demographic split for Romper suit audience in United States
MetricValue
Female89.4%
Male10.6%
Average age35.9
Estimated audience size3,752,741

Audience persona

The typical Romper suit fan in United States is more female, around 35.9 years old, with strong Creativity tendencies and a notable affinity for Infant clothing.

Top regions in United States

Top regions ranked by reach for Romper suit in United States
RegionReachAffinity
California257,0380.62×
Texas215,3680.67×
Florida163,7180.64×
New York140,6820.67×
Georgia77,3520.67×
Pennsylvania71,4330.57×
North Carolina68,2360.6×
Illinois62,6770.5×
New Jersey61,4960.64×
Ohio60,6780.52×
Michigan53,1560.54×
Virginia53,1050.58×
Louisiana51,9381.07×
Washington51,8650.69×
Alabama42,6580.81×
Mississippi41,2341.33×
Tennessee40,6400.54×
Maryland39,6290.61×
Massachusetts38,2540.52×
Kentucky38,1940.81×
Indiana36,6920.54×
Oklahoma35,8240.86×
South Carolina34,9690.62×
West Virginia34,0411.95×
Wisconsin33,6460.6×
Arkansas33,5791.09×
Colorado33,1010.56×
Missouri32,9970.55×
Arizona32,4020.42×
Kansas31,4421.06×
Oregon31,3670.73×
Minnesota30,0620.56×
Hawaii30,0291.86×
Iowa29,8490.97×
Connecticut29,7090.79×
Nevada29,5030.81×
Idaho28,8151.53×
Nebraska27,4651.46×
New Mexico27,3221.45×
Utah26,7250.8×
Maine24,8121.85×
New Hampshire18,6991.26×
Wyoming18,3583.3×
Alaska16,9852.12×
Delaware16,1701.56×
Washington, District of Columbia16,0531.42×
Rhode Island15,7991.32×
Montana14,8061.42×
North Dakota14,2301.85×
South Dakota12,1791.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Romper suit audience
BrandAffinityCategory
Infant clothing4.88×Kids & Family
Child2.32×Kids & Family
Infant2.74×Kids & Family
Gift2.39×Shopping
Food and drink1.59×Food & Beverages
Infant bodysuit5.25×Kids & Family
Fitness and wellness1.57×Sports
Food1.57×Food & Beverages
Diaper bag4.2×Kids & Family
Beverages1.74×Food & Beverages
Sales promotion2.04×Shopping
Women's clothing2×Fashion & Accessoires
Baby food3.42×Kids & Family
Old Navy1.79×Fashion & Accessoires
Babywearing4.66×Kids & Family
Bodysuit4.1×Fashion & Accessoires
Kohl's1.67×Shopping
Toddler2.27×Kids & Family
Fashion Nova2.33×Shopping
Dresses1.71×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Romper suit audience
TraitClusterScore
CreativityOPEN1.33
Price SensitivityPREMIUM1.31
Family OrientationCONSERVATISM1.14
Social Media UsageJOY1.11
SustainabilityBALANCE1.09
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Romper suit
CountryShare
Japan21.2%
United States16.3%
Germany7.2%

See Romper suit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Romper suit have in United States?

Romper suit has an estimated audience of 3,752,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Romper suit fans?

89.4% of Romper suit fans are female, 10.6% are male, with an average age of 35.9 years.

Which brands do Romper suit fans like most?

Romper suit fans show strongest brand affinity for Infant clothing (4.88×), Child (2.32×), and Infant (2.74×) over the country average.

Where do Romper suit fans live in United States?

Romper suit fans in United States are most concentrated in California (reach 257,038), Texas (reach 215,368), and Florida (reach 163,718). These three regions account for the largest share of the active audience.

What other brands do Romper suit fans also like?

Beyond Romper suit itself, the audience over-indexes on Child (2.32×), Infant (2.74×), Gift (2.39×), and Food and drink (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Romper suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.