Rascasse Audience Intelligence

EMP Merchandising Target Market in Germany

A data profile of the people who buy, follow and care about EMP Merchandising in Germany — modelled from more than twelve digital signal sources. EMP Merchandising has an estimated audience of 607,398 people in Germany.

#1316among Brand in Germany#283in Shopping

The average EMP Merchandising fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Impericon, Catherine O'Hara, Harry Potter, with strongest over-indexing on Impericon (25.16× the country average).

Demographically, the EMP Merchandising audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EMP Merchandising fan in Germany is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Impericon.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EMP Merchandising profile in Germany.

Audience size
607K
in Germany
Gender
57.5%♀
42.5% male
Age
36.8
average years
Country rank
#9999
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EMP Merchandising

57.5% are female, 42.5% are male, average age 36.8.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for EMP Merchandising audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age36.8
Estimated audience size607,398
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the EMP Merchandising audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3924%
40-4923%
50+10%
Fig. 04

Worldwide distribution

55.8%

of the worldwide EMP Merchandising audience comes from Germany.

Worldwide audience distribution share by country for EMP Merchandising
CountryShare
Germany55.8%
Austria6.8%
Poland6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EMP Merchandising audience in Germany is strongest.

Fig. 05

Top regions by affinity

EMP Merchandising customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K2.30×
02Thüringen~30K2.23×
03Brandenburg~30K1.62×
04Mecklenburg-Vorpommern~20K1.32×
05Sachsen~30K1.04×
06Schleswig-Holstein~20K0.84×
07Saarland~6K0.82×
08Rheinland-Pfalz~20K0.79×
09Niedersachsen~50K0.77×
10Bayern~70K0.73×
11Nordrhein-Westfalen~90K0.70×
12Bremen~3K0.67×
13Baden-Württemberg~50K0.64×
14Hamburg~8K0.60×
15Hessen~30K0.56×
16Berlin~10K0.55×
Fig. 06

Affinity by region

Affinity by region — EMP Merchandising, Germany
0.55×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EMP Merchandising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EMP Merchandising audience
#·InterestCategoryAffinity×
01ImpericonFashion & Accessoires25.16×
02Graspop Metal MeetingMusic & Radio24.70×
03Wave-Gotik-TreffenMusic & Radio23.38×
04BabymetalMusic & Radio22.12×
05Kevin Russell (musician)Music & Radio15.69×
06Winx ClubMovies & TV15.09×
07Tinker Bell (film series)Movies & TV12.03×
08Eskimo CallboyMusic & Radio11.16×
09James HetfieldMusic & Radio9.77×
10Catherine O'HaraMovies & TV8.71×
11Linkin ParkMusic & Radio7.32×
12Kurt CobainMusic & Radio7.15×
13Instant GamingGames5.13×
14Harry PotterMovies & TV2.28×
15DeichmannShopping2.15×
16Google MapsInternet & Social Media1.90×
17KauflandShopping1.84×
18Müller (company)Food & Beverages1.76×
19NatureHome & Garden1.71×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EMP Merchandising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EMP Merchandising audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
PatriotismCONSERVATISM1.48×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EMP Merchandising audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
Quality AwarenessPREMIUM0.58×
Luxury OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EMP Merchandising's target market in Germany?

EMP Merchandising's target market in Germany covers an estimated 607,398 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of EMP Merchandising customers?

57.5% of the EMP Merchandising audience are female, 42.5% are male, with an average age of 36.8 years.

03

Which brands do EMP Merchandising fans like most?

EMP Merchandising fans show strongest brand affinity for Impericon (25.16×), Catherine O'Hara (8.71×), and Harry Potter (2.28×) over the country average.

04

Where do EMP Merchandising fans live in Germany?

EMP Merchandising fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do EMP Merchandising fans also like?

Beyond EMP Merchandising itself, the audience over-indexes on Catherine O'Hara (8.71×), Harry Potter (2.28×), Kevin Russell (musician) (15.69×), and Eskimo Callboy (11.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See EMP Merchandising audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EMP Merchandising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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