EMP Merchandising Audience in Germany
EMP Merchandising has an estimated audience of 603,854 people in Germany. 57.5% are female, 42.5% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Rossmann, Dog breed, Progressive rock, Preacher (comics).
The average EMP Merchandising fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Rossmann, Dog breed, with strongest over-indexing on KLIX (AM) (10.67× the country average). Demographically, the EMP Merchandising audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of EMP Merchandising fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 36.8 |
| Estimated audience size | 603,854 |
Audience persona
The typical EMP Merchandising fan in Germany is more female, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,470 | 0.71× |
| Bayern | 73,270 | 0.75× |
| Baden-Württemberg | 54,738 | 0.66× |
| Niedersachsen | 47,769 | 0.81× |
| Thüringen | 34,873 | 2.27× |
| Sachsen | 34,081 | 1.15× |
| Sachsen-Anhalt | 32,579 | 2.08× |
| Brandenburg | 28,983 | 1.55× |
| Hessen | 25,308 | 0.55× |
| Rheinland-Pfalz | 23,695 | 0.78× |
| Schleswig-Holstein | 18,917 | 0.87× |
| Berlin | 16,118 | 0.6× |
| Mecklenburg-Vorpommern | 14,430 | 1.25× |
| Hamburg | 8,383 | 0.61× |
| Saarland | 5,704 | 0.77× |
| Bremen | 2,966 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 10.67× | Music & Radio |
| Rossmann | 2.44× | Shopping |
| Dog breed | 2.4× | Pets & Animals |
| Progressive rock | 3.6× | Music & Radio |
| Preacher (comics) | 11.35× | Literature |
| Hauptschule | 11× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.74× | Business & Career |
| Škoda Kodiaq | 2.33× | Cars & Mobility |
| Urban horticulture | 1.91× | Home & Garden |
| Snow White (Fables) | 2.42× | Literature |
| Israel | 1.9× | Travel & Leisure |
| Hoover, Alabama | 15.62× | Travel & Leisure |
| Hobby Lobby | 5.66× | Home & Garden |
| Personalised Gifts | 1.54× | Home & Garden |
| Gorinchem | 9.94× | Travel & Leisure |
| Aykut Kocaman | 14.89× | Sports |
| Figure painting (hobby) | 3.08× | Arts & Culture |
| Winemaking | 3.5× | Food & Beverages |
| Goosebumps (film) | 6.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.32 |
| Tradition | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Extroversion | THRILL | 1.09 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.7% |
| Austria | 6.8% |
| Poland | 6.3% |
See EMP Merchandising audiences in other countries
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Frequently asked questions
How many fans does EMP Merchandising have in Germany?
EMP Merchandising has an estimated audience of 603,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EMP Merchandising fans?
57.5% of EMP Merchandising fans are female, 42.5% are male, with an average age of 36.8 years.
Which brands do EMP Merchandising fans like most?
EMP Merchandising fans show strongest brand affinity for KLIX (AM) (10.67×), Rossmann (2.44×), and Dog breed (2.4×) over the country average.
Where do EMP Merchandising fans live in Germany?
EMP Merchandising fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,470), Bayern (reach 73,270), and Baden-Württemberg (reach 54,738). These three regions account for the largest share of the active audience.
What other brands do EMP Merchandising fans also like?
Beyond EMP Merchandising itself, the audience over-indexes on Rossmann (2.44×), Dog breed (2.4×), Progressive rock (3.6×), and Preacher (comics) (11.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EMP Merchandising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.