Top 20 Breakfasts in Brazil
This curated ranking covers the 20 largest breakfasts in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Nutella, Kellogg's and Bonne Maman lead the list with a combined estimated audience of 4,964,845 people. Across all 20 entries the average audience size is 257,393, and the largest, Nutella, reaches around 4,762,346 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each breakfast, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nutella |
4,762,346 | 18.2% | Breakfast | Food & Beverages |
| 2 |  Kellogg's |
133,418 | 1.7% | Breakfast | Food & Beverages |
| 3 |  Bonne Maman |
69,081 | 7.6% | Breakfast | Food & Beverages |
| 4 |  Froot Loops |
46,463 | 4.2% | Breakfast | Food & Beverages |
| 5 |  Cheerios |
35,692 | 1.3% | Breakfast | Food & Beverages |
| 6 |  Belvita |
31,487 | 3.7% | Breakfast | Food & Beverages |
| 7 |  Actimel |
25,503 | 1.7% | Breakfast | Food & Beverages |
| 8 |  Arla Foods |
13,044 | 0.8% | Breakfast | Food & Beverages |
| 9 |  Huevos rancheros |
11,792 | 3.0% | Breakfast | Food & Beverages |
| 10 |  Cap'n Crunch |
5,161 | 0.7% | Breakfast | Food & Beverages |
| 11 |  Nestlé Crunch |
4,968 | 1.4% | Breakfast | Food & Beverages |
| 12 |  chex mix |
3,484 | 0.6% | Breakfast | Food & Beverages |
| 13 |  Mymuesli |
3,421 | 0.2% | Breakfast | Food & Beverages |
| 14 |  Schwartau |
769 | 0.8% | Breakfast | Food & Beverages |
| 15 |  Zentis |
694 | 0.5% | Breakfast | Food & Beverages |
| 16 |  Kölln |
337 | 1.1% | Breakfast | Food & Beverages |
| 17 |  Quaker Oats Company |
171 | 0.0% | Breakfast | Food & Beverages |
| 18 |  Dave's Killer Bread |
16 | 0.0% | Breakfast | Food & Beverages |
| 19 |  LION Cereals |
10 | 0.0% | Breakfast | Food & Beverages |
| 20 |  Kellogg's Nutri-Grain |
5 | 0.0% | Breakfast | Food & Beverages |
Frequently asked questions
How is this Top 20 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each breakfast by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest breakfast in Brazil?
Nutella currently leads with an estimated audience of 4,762,346 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.