PS, I Love You (novel) Audience in Germany
PS, I Love You (novel) has an estimated audience of 177,138 people in Germany. 100.0% are female, 0.0% are male, average age 51.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: H&M, Lidl, Discount stores, Bild, Alcoholic beverages.
The average PS, I Love You (novel) fan in Germany is 51.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include H&M, Lidl, Discount stores, with strongest over-indexing on H&M (3.06× the country average). Demographically, the PS, I Love You (novel) audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of PS, I Love You (novel) fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.0 |
| Estimated audience size | 177,138 |
Audience persona
The typical PS, I Love You (novel) fan in Germany is more female, around 51.0 years old, with strong Price Sensitivity tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,359 | 1.08× |
| Bayern | 45,342 | 0.98× |
| Baden-Württemberg | 35,304 | 0.89× |
| Niedersachsen | 31,302 | 1.11× |
| Hessen | 20,346 | 0.92× |
| Sachsen | 15,601 | 1.1× |
| Rheinland-Pfalz | 14,361 | 0.99× |
| Berlin | 10,769 | 0.83× |
| Schleswig-Holstein | 9,942 | 0.96× |
| Brandenburg | 9,570 | 1.07× |
| Thüringen | 8,510 | 1.15× |
| Sachsen-Anhalt | 8,300 | 1.11× |
| Hamburg | 6,319 | 0.97× |
| Mecklenburg-Vorpommern | 5,903 | 1.07× |
| Saarland | 3,402 | 0.96× |
| Bremen | 1,995 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 3.06× | Shopping |
| Lidl | 2.4× | Shopping |
| Discount stores | 2.08× | Shopping |
| Bild | 1.87× | News |
| Alcoholic beverages | 2.11× | Food & Beverages |
| Amazon.com | 2× | Shopping |
| Adidas | 2.15× | Fashion & Accessoires |
| American football | 1.85× | Sports |
| Recipes | 1.8× | Food & Beverages |
| Beauty salons | 1.97× | Beauty & Wellness |
| Freeware | 1.85× | Technology & Electronics |
| Snack food | 2.32× | Food & Beverages |
| 1.53× | Internet & Social Media | |
| Baking | 2.07× | Food & Beverages |
| Die Welt | 2.08× | News |
| Romance novels | 2.31× | Literature |
| Romance film | 2.36× | Movies & TV |
| Fragrances | 1.55× | Beauty & Wellness |
| Zalando | 1.78× | Shopping |
| TV comedies | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.08 |
| Social Media Usage | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Mindfulness | BALANCE | 1 |
| Pet Ownership | JOY | 0.98 |
| Sports Activity | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 9.0% |
| France | 8.3% |
See PS, I Love You (novel) audiences in other countries
- PS, I Love You (novel) — United States
- PS, I Love You (novel) — United Kingdom
- PS, I Love You (novel) — France
- PS, I Love You (novel) — Italy
- PS, I Love You (novel) — Spain
- PS, I Love You (novel) — Brazil
- PS, I Love You (novel) — Japan
- PS, I Love You (novel) — South Korea
- PS, I Love You (novel) — India
More Romance audiences in Germany
- Bridgerton (3,766,127)
- Love Actually (1,761,883)
- Virgin River (1,592,458)
- Casablanca (film) (1,110,295)
- Carol (film) (1,010,452)
Frequently asked questions
How many fans does PS, I Love You (novel) have in Germany?
PS, I Love You (novel) has an estimated audience of 177,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PS, I Love You (novel) fans?
100.0% of PS, I Love You (novel) fans are female, 0.0% are male, with an average age of 51.0 years.
Which brands do PS, I Love You (novel) fans like most?
PS, I Love You (novel) fans show strongest brand affinity for H&M (3.06×), Lidl (2.4×), and Discount stores (2.08×) over the country average.
Where do PS, I Love You (novel) fans live in Germany?
PS, I Love You (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,359), Bayern (reach 45,342), and Baden-Württemberg (reach 35,304). These three regions account for the largest share of the active audience.
What other brands do PS, I Love You (novel) fans also like?
Beyond PS, I Love You (novel) itself, the audience over-indexes on Lidl (2.4×), Discount stores (2.08×), Bild (1.87×), and Alcoholic beverages (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PS, I Love You (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.