Money market fund Audience in Germany
Money market fund has an estimated audience of 232,360 people in Germany. 42.7% are female, 57.3% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Santander Bank, Mila Kunis, Hailee Steinfeld, Banking, Rose Leslie.
The average Money market fund fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Santander Bank, Mila Kunis, Hailee Steinfeld, with strongest over-indexing on Santander Bank (25.27× the country average). Demographically, the Money market fund audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Money market fund fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 42.4 |
| Estimated audience size | 232,360 |
Audience persona
The typical Money market fund fan in Germany is more male, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Santander Bank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,696 | 1.08× |
| Bayern | 52,048 | 1.39× |
| Baden-Württemberg | 42,510 | 1.34× |
| Hessen | 24,183 | 1.37× |
| Niedersachsen | 20,261 | 0.9× |
| Rheinland-Pfalz | 12,619 | 1.08× |
| Sachsen | 12,549 | 1.1× |
| Berlin | 12,304 | 1.18× |
| Schleswig-Holstein | 7,720 | 0.93× |
| Hamburg | 6,299 | 1.2× |
| Brandenburg | 4,541 | 0.63× |
| Sachsen-Anhalt | 3,517 | 0.58× |
| Thüringen | 3,234 | 0.55× |
| Mecklenburg-Vorpommern | 2,872 | 0.65× |
| Saarland | 2,526 | 0.89× |
| Bremen | 2,263 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Santander Bank | 25.27× | Business & Career |
| Mila Kunis | 20× | Movies & TV |
| Hailee Steinfeld | 17.2× | Movies & TV |
| Banking | 4.2× | Business & Career |
| Rose Leslie | 20× | Movies & TV |
| Mamma Mia! | 12.57× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| English Home | 20× | Shopping |
| Charlotte Gainsbourg | 20× | Movies & TV |
| Caulking | 53.59× | Home & Garden |
| Baby toys | 10.08× | Kids & Family |
| Political economy | 12.46× | Politics & Society |
| Savings account | 10.62× | Business & Career |
| Index fund | 22.86× | Business & Career |
| Final Fantasy | 8.05× | Games |
| Commerzbank | 2.57× | Business & Career |
| Barbara Palvin | 15.32× | Fashion & Accessoires |
| D&R | 9.51× | Technology & Electronics |
| Asset management | 7.77× | Business & Career |
| Fundraising | 4.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.19 |
| Risk Appetite | THRILL | 2.13 |
| Quality Awareness | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.71 |
| Sustainability | BALANCE | 1.68 |
| Need for Security | CONSERVATISM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.5% |
| India | 15.7% |
| Germany | 9.4% |
See Money market fund audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Money market fund have in Germany?
Money market fund has an estimated audience of 232,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Money market fund fans?
42.7% of Money market fund fans are female, 57.3% are male, with an average age of 42.4 years.
Which brands do Money market fund fans like most?
Money market fund fans show strongest brand affinity for Santander Bank (25.27×), Mila Kunis (20×), and Hailee Steinfeld (17.2×) over the country average.
Where do Money market fund fans live in Germany?
Money market fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,696), Bayern (reach 52,048), and Baden-Württemberg (reach 42,510). These three regions account for the largest share of the active audience.
What other brands do Money market fund fans also like?
Beyond Money market fund itself, the audience over-indexes on Mila Kunis (20×), Hailee Steinfeld (17.2×), Banking (4.2×), and Rose Leslie (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Money market fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.