Rascasse Audience Intelligence

Money market fund Audience in Germany

A data profile of the people who buy, follow and care about Money market fund in Germany — modelled from more than twelve digital signal sources. Money market fund has an estimated audience of 232,360 people in Germany.

#6972among Topic in Germany#1359in Business & Career

The average Money market fund fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Asset management, Mila Kunis, Banking, with strongest over-indexing on Asset management (19.25× the country average).

Demographically, the Money market fund audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Money market fund fan in Germany is more male, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Asset management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money market fund profile in Germany.

Audience size
232K
in Germany
Gender
42.7%♀
57.3% male
Age
42.4
average years
Country rank
#20647
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money market fund fans

42.7% are female, 57.3% are male, average age 42.4.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Money market fund audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age42.4
Estimated audience size232,360
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Money market fund audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3917%
40-4923%
50+29%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Money market fund audience comes from Germany.

Worldwide audience distribution share by country for Money market fund
CountryShare
Japan27.5%
India15.7%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money market fund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Money market fund fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.40×
02Berlin~10K1.29×
03Bayern~50K1.27×
04Baden-Württemberg~40K1.22×
05Bremen~2K1.16×
06Hamburg~6K1.07×
07Rheinland-Pfalz~10K1.03×
08Saarland~3K1.01×
09Sachsen~10K0.99×
10Nordrhein-Westfalen~50K0.98×
11Schleswig-Holstein~8K0.93×
12Mecklenburg-Vorpommern~4K0.91×
13Thüringen~5K0.89×
14Niedersachsen~20K0.88×
15Sachsen-Anhalt~5K0.88×
16Brandenburg~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Money market fund, Germany
0.87×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money market fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money market fund audience
#·InterestCategoryAffinity×
01CaulkingHome & Garden51.00×
02Index fundBusiness & Career37.89×
03Mila KunisMovies & TV20.00×
04Rose LeslieMovies & TV20.00×
05Charlotte GainsbourgMovies & TV20.00×
06Asset managementBusiness & Career19.25×
07Mamma Mia!Movies & TV18.07×
08Hailee SteinfeldMovies & TV16.66×
09Barbara PalvinFashion & Accessoires14.87×
10Baby toysKids & Family11.15×
11Stock marketBusiness & Career10.29×
12BankingBusiness & Career6.24×
13NatureHome & Garden4.03×
14EntrepreneurshipBusiness & Career3.55×
15EnergyHome & Garden3.47×
16FamilyKids & Family3.45×
17EmailTechnology & Electronics3.45×
18CommerzbankBusiness & Career2.75×
19Real estateBusiness & Career2.57×
20GermanyTravel & Leisure2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money market fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money market fund audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.10×
Risk AppetiteTHRILL2.53×
Need for SecurityCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money market fund audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.93×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money market fund have in Germany?

Money market fund has an estimated audience of 232,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Money market fund fans?

42.7% of Money market fund fans are female, 57.3% are male, with an average age of 42.4 years.

03

Which brands do Money market fund fans like most?

Money market fund fans show strongest brand affinity for Asset management (19.25×), Mila Kunis (20×), and Banking (6.24×) over the country average.

04

Where do Money market fund fans live in Germany?

Money market fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Money market fund fans also like?

Beyond Money market fund itself, the audience over-indexes on Mila Kunis (20×), Banking (6.24×), Mamma Mia! (18.07×), and Stock market (10.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Money market fund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Money market fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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