Rascasse Audience Intelligence

Asheville metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Asheville metropolitan area in United States — modelled from more than twelve digital signal sources. Asheville metropolitan area has an estimated audience of 275,275 people in United States.

#6113among POI in United States

The average Asheville metropolitan area fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Art Deco, Non-alcoholic beverage, Nonprofit organization, with strongest over-indexing on Art Deco (33.99× the country average).

Demographically, the Asheville metropolitan area audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Asheville metropolitan area fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Art Deco.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asheville metropolitan area profile in United States.

Audience size
275K
in United States
Gender
66.3%♀
33.7% male
Age
42.4
average years
Country rank
#50497
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asheville metropolitan area fans

66.3% are female, 33.7% are male, average age 42.4.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Asheville metropolitan area audience in United States
MetricValue
Female66.3%
Male33.7%
Average age42.4
Estimated audience size275,275
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Asheville metropolitan area audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

100.0%

of the worldwide Asheville metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Asheville metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asheville metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Asheville metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~10K1.30×
02Kentucky~4K1.13×
03South Carolina~4K1.07×
04Minnesota~4K1.04×
05Tennessee~6K1.03×
06Maryland~5K1.02×
07Colorado~4K1.02×
08Massachusetts~5K1.00×
09New Jersey~7K0.98×
10Virginia~7K0.98×
11Ohio~8K0.97×
12Georgia~8K0.97×
13Illinois~9K0.96×
14Florida~20K0.93×
15New York~10K0.93×
16Texas~20K0.92×
17California~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Asheville metropolitan area, United States
0.91×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asheville metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asheville metropolitan area audience
#·InterestCategoryAffinity×
01Art DecoArts & Culture33.99×
02Nashville PredatorsSports8.74×
03Non-alcoholic beverageFood & Beverages3.88×
04Carolina HurricanesSports3.70×
05Atlanta BravesSports3.14×
06Toronto Blue JaysSports3.05×
07Rail transportTravel & Leisure2.58×
08Carolina PanthersSports2.54×
09Dolly PartonMusic & Radio2.41×
10Charitable organizationPolitics & Society2.17×
11EspressoFood & Beverages2.17×
12Hardware storeHome & Garden1.99×
13PharmacyBusiness & Career1.97×
14Veterinary medicineBusiness & Career1.87×
15ZooKids & Family1.76×
16Nonprofit organizationPolitics & Society1.71×
17Discount TireShopping1.71×
18Britney SpearsMusic & Radio1.67×
19TraditionPolitics & Society1.60×
20Trader Joe'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asheville metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asheville metropolitan area audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.17×
Career OrientationPOWER2.00×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asheville metropolitan area audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
SustainabilityBALANCE0.66×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asheville metropolitan area have in United States?

Asheville metropolitan area has an estimated audience of 275,275 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Asheville metropolitan area fans?

66.3% of Asheville metropolitan area fans are female, 33.7% are male, with an average age of 42.4 years.

03

Which brands do Asheville metropolitan area fans like most?

Asheville metropolitan area fans show strongest brand affinity for Art Deco (33.99×), Non-alcoholic beverage (3.88×), and Nonprofit organization (1.71×) over the country average.

04

Where do Asheville metropolitan area fans live in United States?

Asheville metropolitan area fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Asheville metropolitan area fans also like?

Beyond Asheville metropolitan area itself, the audience over-indexes on Non-alcoholic beverage (3.88×), Nonprofit organization (1.71×), Atlanta Braves (3.14×), and Nashville Predators (8.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Asheville metropolitan area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asheville metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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