Asheville metropolitan area Audience in United States
Asheville metropolitan area has an estimated audience of 275,275 people in United States. 66.3% are female, 33.7% are male, average age 42.4. Top regions: North Carolina, Kentucky, Tennessee. Top brand affinities: Art Deco, Lowe's, Carolina Panthers, Nashville Predators, Atlanta Braves.
The average Asheville metropolitan area fan in United States is 42.4 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Kentucky, Tennessee. Top brand affinities include Art Deco, Lowe's, Carolina Panthers, with strongest over-indexing on Art Deco (21.21× the country average). Demographically, the Asheville metropolitan area audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Type: POI
Demographics of Asheville metropolitan area fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 42.4 |
| Estimated audience size | 275,275 |
Audience persona
The typical Asheville metropolitan area fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Art Deco.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 18,213 | 2.2× |
| Kentucky | 7,528 | 2.18× |
| Tennessee | 6,942 | 1.26× |
| South Carolina | 6,893 | 1.66× |
| Florida | 6,454 | 0.35× |
| Texas | 6,417 | 0.27× |
| Ohio | 6,219 | 0.73× |
| Georgia | 6,194 | 0.73× |
| California | 5,934 | 0.2× |
| Virginia | 5,670 | 0.85× |
| Maryland | 5,641 | 1.19× |
| New Jersey | 5,628 | 0.8× |
| Illinois | 5,538 | 0.6× |
| Minnesota | 5,502 | 1.39× |
| New York | 5,462 | 0.36× |
| Massachusetts | 5,446 | 1× |
| Colorado | 5,301 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art Deco | 21.21× | Arts & Culture |
| Lowe's | 1.51× | Shopping |
| Carolina Panthers | 3.63× | Sports |
| Nashville Predators | 7.08× | Sports |
| Atlanta Braves | 2.54× | Sports |
| Chicago Bears | 1.8× | Sports |
| Veterinary medicine | 1.61× | Business & Career |
| Pharmacy | 1.51× | Business & Career |
| Charitable organization | 1.57× | Politics & Society |
| Solar power | 1.95× | Home & Garden |
| Non-alcoholic beverage | 1.92× | Food & Beverages |
| Rail transport | 1.58× | Travel & Leisure |
| Dolly Parton | 1.93× | Music & Radio |
| Espresso | 1.61× | Food & Beverages |
| Standup paddleboarding | 1.86× | Sports |
| Backpacking (travel) | 1.68× | Travel & Leisure |
| Carolina Hurricanes | 3.01× | Sports |
| Garden centre | 2.24× | Home & Garden |
| Toronto Blue Jays | 2.06× | Sports |
| Bob Dylan | 2.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.57 |
| Career Orientation | POWER | 1.36 |
| DIY Mentality | THRILL | 1.31 |
| Tradition | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.26 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 100.0% |
| Germany | 0.0% |
| Italy | 0.0% |
See Asheville metropolitan area audiences in other countries
- Asheville metropolitan area — Germany
- Asheville metropolitan area — United Kingdom
- Asheville metropolitan area — France
- Asheville metropolitan area — Italy
- Asheville metropolitan area — Spain
- Asheville metropolitan area — Brazil
- Asheville metropolitan area — Japan
- Asheville metropolitan area — South Korea
- Asheville metropolitan area — India
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Asheville metropolitan area have in United States?
Asheville metropolitan area has an estimated audience of 275,275 people in United States, concentrated in North Carolina and Kentucky.
What is the gender split and age of Asheville metropolitan area fans?
66.3% of Asheville metropolitan area fans are female, 33.7% are male, with an average age of 42.4 years.
Which brands do Asheville metropolitan area fans like most?
Asheville metropolitan area fans show strongest brand affinity for Art Deco (21.21×), Lowe's (1.51×), and Carolina Panthers (3.63×) over the country average.
Where do Asheville metropolitan area fans live in United States?
Asheville metropolitan area fans in United States are most concentrated in North Carolina (reach 18,213), Kentucky (reach 7,528), and Tennessee (reach 6,942). These three regions account for the largest share of the active audience.
What other brands do Asheville metropolitan area fans also like?
Beyond Asheville metropolitan area itself, the audience over-indexes on Lowe's (1.51×), Carolina Panthers (3.63×), Nashville Predators (7.08×), and Atlanta Braves (2.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Asheville metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.