A data profile of the people who buy, follow and care about Amazon River in Brazil — modelled from more than twelve digital signal sources. Amazon River has an estimated audience of 4,198,623 people in Brazil.
Amazon River has an estimated audience of 4,198,623 people in Brazil. 62.1% are female, 37.9% are male, average age 36.4. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.96× the country average).
Demographically, the Amazon River audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Amazon River fan in Brazil is more female, around 36.4 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Amazon River profile in Brazil.
62.1% are female, 37.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.4 |
| Estimated audience size | 4,198,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Amazon River audience comes from Brazil.
| Country | Share |
|---|---|
| Mexico | 18.5% |
| Brazil | 16.7% |
| Peru | 13.5% |
The strongest cross-interests of the Amazon River audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.65× | ||
| 02 | Rock music | Music & Radio | 2.11× | ||
| 03 | Pop music | Music & Radio | 2.09× | ||
| 04 | Hip hop music | Music & Radio | 2.05× | ||
| 05 | Country music | Music & Radio | 1.99× | ||
| 06 | Soul music | Music & Radio | 1.98× | ||
| 07 | Internet & Social Media | 1.96× | |||
| 08 | Microsoft | Technology & Electronics | 1.85× | ||
| 09 | Telecommunication | Technology & Electronics | 1.82× | ||
| 10 | Jazz music | Music & Radio | 1.79× | ||
| 11 | Shopping malls | Shopping | 1.78× | ||
| 12 | Action movies | Movies & TV | 1.73× | ||
| 13 | Medicine | Business & Career | 1.72× | ||
| 14 | Basketball | Sports | 1.66× | ||
| 15 | Esporte Clube Bahia | Sports | 1.58× | ||
| 16 | Spotify | Internet & Social Media | 1.56× | ||
| 17 | Energy | Home & Garden | 1.56× | ||
| 18 | Fluminense FC | Sports | 1.55× | ||
| 19 | Electronic music | Music & Radio | 1.55× | ||
| 20 | CR Vasco da Gama | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.87× | |
| Patriotism | CONSERVATISM | 1.80× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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