Amazon River Audience in United States
Amazon River has an estimated audience of 2,330,827 people in United States. 51.2% are female, 48.8% are male, average age 38.9. Top brand affinities: El País, Las Vegas, Milwaukee Brewers, Web server, FIFA Club World Cup.
Top brand affinities include El País, Las Vegas, Milwaukee Brewers, with strongest over-indexing on El País (24.16× the country average). Demographically, the Amazon River audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Mindfulness.
Category: Travel & Leisure · Type: POI · Subtype: Record label
Demographics of Amazon River fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.9 |
| Estimated audience size | 2,330,827 |
Audience persona
The typical Amazon River fan in United States is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for El País.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El País | 24.16× | News |
| Las Vegas | 5.11× | Travel & Leisure |
| Milwaukee Brewers | 8.35× | Sports |
| Web server | 8.24× | Technology & Electronics |
| FIFA Club World Cup | 16.67× | Sports |
| San Diego Padres | 10.48× | Sports |
| Atlético Madrid | 14.44× | Sports |
| Real Madrid C.F. | 3.98× | Sports |
| Detroit Tigers | 4.57× | Sports |
| Sport Club Internacional | 17× | Sports |
| Madrid | 9.4× | Travel & Leisure |
| Korean cuisine | 6.03× | Food & Beverages |
| Machu Picchu | 16.81× | Travel & Leisure |
| Saw (franchise) | 9.98× | Movies & TV |
| Lyric poetry | 12.8× | Literature |
| Pittsburgh Pirates | 6.05× | Sports |
| FC Barcelona | 3.1× | Sports |
| Louvre Abu Dhabi | 30.33× | Arts & Culture |
| World Bank | 13.19× | Politics & Society |
| Daddy Yankee | 8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.9 |
| Mindfulness | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 18.5% |
| Brazil | 16.7% |
| Peru | 13.5% |
See Amazon River audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.