Amazon River Audience in United States
Amazon River has an estimated audience of 2,330,827 people in United States. 51.2% are female, 48.8% are male, average age 38.9. Top brand affinities: Nationality, Progressive rock, Minnesota, Buying and Selling Real Estate, Home construction.
Top brand affinities include Nationality, Progressive rock, Minnesota, with strongest over-indexing on Nationality (12.53× the country average). Demographically, the Amazon River audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Mindfulness.
Category: Travel & Leisure · Type: POI · Subtype: Record label
Demographics of Amazon River fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.9 |
| Estimated audience size | 2,330,827 |
Audience persona
The typical Amazon River fan in United States is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 12.53× | Politics & Society |
| Progressive rock | 7.08× | Music & Radio |
| Minnesota | 2.54× | Travel & Leisure |
| Buying and Selling Real Estate | 8.5× | Home & Garden |
| Home construction | 1.53× | Home & Garden |
| Nurse educator | 7.24× | Kids & Family |
| Mackenzie Foy | 6.96× | Fashion & Accessoires |
| James Madison University | 11.33× | Business & Career |
| Spinal muscular atrophy | 8.21× | Health |
| JTV (Indonesia) | 4.57× | |
| iZombie | 9.86× | Movies & TV |
| Mad About You | 8.35× | Movies & TV |
| South Yorkshire | 8.67× | Travel & Leisure |
| Justice | 1.7× | Politics & Society |
| EShakti | 5.89× | Shopping |
| Penn & Teller | 4.38× | Movies & TV |
| Boystown | 12.8× | Travel & Leisure |
| Buying a House | 2.5× | Home & Garden |
| Ext JS | 10.48× | Technology & Electronics |
| Dental hygienist | 2.4× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.9 |
| Mindfulness | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 18.5% |
| Brazil | 16.7% |
| Peru | 13.5% |
See Amazon River audiences in other countries
More Record label audiences in United States
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- The happy cats (2,366,371)
- CD Baby (2,340,595)
How to read this data
Audience size is the estimated number of people in United States who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.