Rascasse Audience Intelligence

Amazon River Audience in United States

A data profile of the people who buy, follow and care about Amazon River in United States — modelled from more than twelve digital signal sources. Amazon River has an estimated audience of 2,330,827 people in United States.

#973among POI in United States#1003in Travel & Leisure

The average Amazon River fan in United States is 38.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Web server, FIFA Club World Cup, Milwaukee Brewers, with strongest over-indexing on Web server (14× the country average).

Demographically, the Amazon River audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon River fan in United States is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon River profile in United States.

Audience size
2.3M
in United States
Gender
51.2%♀
48.8% male
Age
38.9
average years
Country rank
#12595
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amazon River fans

51.2% are female, 48.8% are male, average age 38.9.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Amazon River audience in United States
MetricValue
Female51.2%
Male48.8%
Average age38.9
Estimated audience size2,330,827
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Amazon River audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Amazon River audience comes from United States.

Worldwide audience distribution share by country for Amazon River
CountryShare
Mexico18.5%
Brazil16.7%
Peru13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon River audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon River fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.71×
02Georgia~100K1.45×
03South Dakota~8K1.41×
04Minnesota~50K1.37×
05Nebraska~20K1.29×
06Kansas~20K1.27×
07North Dakota~6K1.27×
08South Carolina~40K1.19×
09Virginia~60K1.12×
10Missouri~40K1.12×
11Utah~20K1.12×
12Alaska~6K1.12×
13Washington~50K1.11×
14Wisconsin~40K1.07×
15Oklahoma~30K1.06×
16Montana~7K1.05×
17Indiana~40K1.04×
18Louisiana~30K1.03×
19Idaho~10K1.03×
20Pennsylvania~80K1.02×
21Kentucky~30K1.01×
22Iowa~20K1.01×
23Mississippi~20K1.00×
24Oregon~30K0.98×
25Maine~8K0.98×
26Illinois~70K0.96×
27Alabama~30K0.96×
28Colorado~30K0.95×
29New Hampshire~9K0.95×
30North Carolina~70K0.94×
31Michigan~60K0.93×
32Delaware~6K0.93×
33West Virginia~10K0.92×
34Connecticut~20K0.91×
35Vermont~4K0.90×
36California~200K0.89×
37Arkansas~20K0.87×
38New Mexico~10K0.87×
39Hawaii~9K0.87×
40Massachusetts~40K0.84×
41Ohio~60K0.83×
42Tennessee~40K0.83×
43Arizona~40K0.82×
44Nevada~20K0.80×
45Rhode Island~6K0.79×
46Maryland~30K0.78×
47New Jersey~50K0.77×
48New York~90K0.72×
49Washington, District of Columbia~5K0.71×
50Florida~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Amazon River, United States
0.70×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon River audience
#·InterestCategoryAffinity×
01Louvre Abu DhabiArts & Culture35.41×
02FIFA Club World CupSports24.47×
03El PaísNews20.93×
04Machu PicchuTravel & Leisure20.00×
05Atlético MadridSports15.50×
06Lyric poetryLiterature15.48×
07Sport Club InternacionalSports14.17×
08Web serverTechnology & Electronics14.00×
09San Diego PadresSports10.67×
10Milwaukee BrewersSports9.14×
11Colorado RockiesSports8.92×
12Pittsburgh PiratesSports7.47×
13Detroit TigersSports5.82×
14romantic comediesMovies & TV5.07×
15Las VegasTravel & Leisure5.02×
16Sports clubSports4.05×
17Spanish languagePolitics & Society3.71×
18Real Madrid C.F.Sports3.25×
19RadioTechnology & Electronics2.95×
20WalgreensShopping2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon River audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.57×
PatriotismCONSERVATISM1.72×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.25×
Social Media UsageJOY0.66×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon River have in United States?

Amazon River has an estimated audience of 2,330,827 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Amazon River fans?

51.2% of Amazon River fans are female, 48.8% are male, with an average age of 38.9 years.

03

Which brands do Amazon River fans like most?

Amazon River fans show strongest brand affinity for Web server (14×), FIFA Club World Cup (24.47×), and Milwaukee Brewers (9.14×) over the country average.

04

Where do Amazon River fans live in United States?

Amazon River fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon River fans also like?

Beyond Amazon River itself, the audience over-indexes on FIFA Club World Cup (24.47×), Milwaukee Brewers (9.14×), Las Vegas (5.02×), and El País (20.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Amazon River audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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