Amazon River Audience in Mexico
Amazon River has an estimated audience of 4,669,393 people in Mexico. 51.8% are female, 48.2% are male, average age 30.3. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, Mobile payment, Banana.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Amazon River audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Record label
Demographics of Amazon River fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 30.3 |
| Estimated audience size | 4,669,393 |
Audience persona
The typical Amazon River fan in Mexico is balanced, around 30.3 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 3.29× | Politics & Society |
| Mobile payment | 5.93× | Business & Career |
| Banana | 3.31× | Food & Beverages |
| Puma | 2.76× | Fashion & Accessoires |
| Sarcasm | 3.27× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Travel agency | 3.17× | Travel & Leisure |
| El País | 3.34× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Game consoles | 2.26× | Technology & Electronics |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Broadcasting of sports events | 3.92× | Movies & TV |
| Wattpad | 3.25× | Internet & Social Media |
| Freeware | 2.93× | Technology & Electronics |
| Local news | 4.84× | News |
| Sexology | 3.43× | Kids & Family |
| Radio | 1.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 18.5% |
| Brazil | 16.7% |
| Peru | 13.5% |
See Amazon River audiences in other countries
More Record label audiences in Mexico
- Heavy metal music (7,678,669)
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.