A data profile of the people who buy, follow and care about Amazon River in Mexico — modelled from more than twelve digital signal sources. Amazon River has an estimated audience of 4,669,393 people in Mexico.
Amazon River has an estimated audience of 4,669,393 people in Mexico. 51.8% are female, 48.2% are male, average age 30.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (195.6× the country average).
Demographically, the Amazon River audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Amazon River fan in Mexico is balanced, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Amazon River profile in Mexico.
51.8% are female, 48.2% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 30.3 |
| Estimated audience size | 4,669,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Amazon River audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 18.5% |
| Brazil | 16.7% |
| Peru | 13.5% |
The strongest cross-interests of the Amazon River audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 427.37× | ||
| 02 | Costa Rica | Travel & Leisure | 370.99× | ||
| 03 | Shopping and fashion | Shopping | 195.60× | ||
| 04 | Game consoles | Technology & Electronics | 143.19× | ||
| 05 | Catholic Church | Politics & Society | 116.99× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 106.99× | ||
| 07 | Valentine's Day | Kids & Family | 94.96× | ||
| 08 | Sarcasm | Politics & Society | 76.74× | ||
| 09 | Broadcasting of sports events | Movies & TV | 75.81× | ||
| 10 | Travel agency | Travel & Leisure | 72.06× | ||
| 11 | Mobile game | Games | 61.82× | ||
| 12 | El País | News | 60.83× | ||
| 13 | Banana | Food & Beverages | 58.96× | ||
| 14 | Orange (fruit) | Food & Beverages | 49.60× | ||
| 15 | Dentistry | Business & Career | 47.73× | ||
| 16 | Multi-level marketing | Business & Career | 43.05× | ||
| 17 | Machu Picchu | Travel & Leisure | 39.31× | ||
| 18 | Sexology | Kids & Family | 38.37× | ||
| 19 | Breastfeeding | Kids & Family | 36.50× | ||
| 20 | Freeware | Technology & Electronics | 30.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.36× | |
| Travelling | THRILL | 18.95× | |
| Urban Lifestyle | OPEN | 4.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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