Amazon River Audience in Mexico
Amazon River has an estimated audience of 4,669,393 people in Mexico. 51.8% are female, 48.2% are male, average age 30.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (195.6× the country average). Demographically, the Amazon River audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI
Demographics of Amazon River fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 30.3 |
| Estimated audience size | 4,669,393 |
Audience persona
The typical Amazon River fan in Mexico is balanced, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Amazon River fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 195.6× | Shopping |
| Costa Rica | 370.99× | Travel & Leisure |
| Game consoles | 143.19× | Technology & Electronics |
| Catholic Church | 116.99× | Politics & Society |
| Sarcasm | 76.74× | Politics & Society |
| Mobile game | 61.82× | Games |
| Travel agency | 72.06× | Travel & Leisure |
| Banana | 58.96× | Food & Beverages |
| El País | 60.83× | News |
| Broadcasting of sports events | 75.81× | Movies & TV |
| Valentine's Day | 94.96× | Kids & Family |
| Exfoliation (cosmetology) | 106.99× | Beauty & Wellness |
| Dentistry | 47.73× | Business & Career |
| Freeware | 30.88× | Technology & Electronics |
| Sexology | 38.37× | Kids & Family |
| Orange (fruit) | 49.6× | Food & Beverages |
| Breastfeeding | 36.5× | Kids & Family |
| Multi-level marketing | 43.05× | Business & Career |
| Daily Horoscope | 427.37× | Internet & Social Media |
| Machu Picchu | 39.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.36 |
| Travelling | THRILL | 18.95 |
| Urban Lifestyle | OPEN | 4.59 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 18.5% |
| Brazil | 16.7% |
| Peru | 13.5% |
See Amazon River audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Amazon River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.