Naples, Florida Audience in United States

Naples, Florida logo

Naples, Florida has an estimated audience of 2,436,546 people in United States. 58.2% are female, 41.8% are male, average age 46.9. Top regions: Florida, New York, Texas. Top brand affinities: Kenosha, Wisconsin, Alaska, Israel, Nebraska Cornhuskers football, Jeep Wagoneer.

The average Naples, Florida fan in United States is 46.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Kenosha, Wisconsin, Alaska, Israel, with strongest over-indexing on Kenosha, Wisconsin (13.02× the country average). Demographically, the Naples, Florida audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Naples, Florida fans

Demographic split for Naples, Florida audience in United States
MetricValue
Female58.2%
Male41.8%
Average age46.9
Estimated audience size2,436,546

Audience persona

The typical Naples, Florida fan in United States is more female, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Kenosha, Wisconsin.

Top regions in United States

Top regions ranked by reach for Naples, Florida in United States
RegionReachAffinity
Florida652,8043.96×
New York166,4451.22×
Texas148,9110.71×
California132,9970.5×
Illinois106,7031.31×
Ohio95,9631.28×
Pennsylvania91,1071.11×
New Jersey88,2061.42×
Georgia82,6201.1×
Massachusetts77,8351.62×
Michigan76,0471.19×
North Carolina67,9550.93×
Virginia59,9731.01×
Tennessee51,3051.05×
Indiana48,2671.08×
Minnesota42,0021.2×
Wisconsin40,3841.1×
Missouri38,9540.99×
Colorado38,7451.01×
Maryland37,7960.9×
South Carolina36,9441.01×
Connecticut34,8341.43×
Kentucky34,2381.12×
Alabama30,7730.9×
Arizona30,3420.61×
Washington29,4640.6×
Louisiana25,2710.8×
Iowa21,3781.06×
Oklahoma18,1710.67×
Oregon16,7380.6×
Kansas16,2890.85×
Arkansas15,1660.76×
Utah14,3550.66×
Mississippi13,8720.69×
Nevada13,6720.58×
New Hampshire12,8411.34×
Maine11,2771.29×
Nebraska11,1690.91×
Rhode Island10,3211.33×
West Virginia8,5450.75×
Idaho8,0000.65×
Washington, District of Columbia7,8431.07×
New Mexico6,1470.5×
Delaware5,7940.86×
Hawaii5,1290.49×
Montana4,9170.73×
South Dakota4,7900.85×
Vermont4,5851.07×
North Dakota4,2440.85×
Alaska2,9600.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Naples, Florida audience
BrandAffinityCategory
Kenosha, Wisconsin13.02×Travel & Leisure
Alaska1.63×Travel & Leisure
Israel1.97×Travel & Leisure
Nebraska Cornhuskers football2.56×Sports
Jeep Wagoneer3.37×Cars & Mobility
Urban horticulture1.97×Home & Garden
Public speaking2.15×Politics & Society
Jesse Plemons1.79×Movies & TV
Nurse education1.58×Kids & Family
The Adventures of Ichabod and Mr. Toad11.65×Movies & TV
New Era (Namibia)3.39×News
Gippy Grewal7.29×Movies & TV
Sears1.6×Shopping
Hebe2.38×Home & Garden
Google Analytics1.75×Internet & Social Media
Charlamagne Tha God3.37×Movies & TV
Electrolyte1.61×Health
Iron Man (film)1.52×Movies & TV
Steampunk1.57×Fashion & Accessoires
Glossier1.67×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Naples, Florida audience
TraitClusterScore
Quality AwarenessPREMIUM1.64
TravellingTHRILL1.6
Price SensitivityPREMIUM1.39
Career OrientationPOWER1.34
IndulgenceJOY1.33
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Naples, Florida
CountryShare
Italy57.2%
United States29.0%
Brazil2.0%

See Naples, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Naples, Florida have in United States?

Naples, Florida has an estimated audience of 2,436,546 people in United States, concentrated in Florida and New York.

What is the gender split and age of Naples, Florida fans?

58.2% of Naples, Florida fans are female, 41.8% are male, with an average age of 46.9 years.

Which brands do Naples, Florida fans like most?

Naples, Florida fans show strongest brand affinity for Kenosha, Wisconsin (13.02×), Alaska (1.63×), and Israel (1.97×) over the country average.

Where do Naples, Florida fans live in United States?

Naples, Florida fans in United States are most concentrated in Florida (reach 652,804), New York (reach 166,445), and Texas (reach 148,911). These three regions account for the largest share of the active audience.

What other brands do Naples, Florida fans also like?

Beyond Naples, Florida itself, the audience over-indexes on Alaska (1.63×), Israel (1.97×), Nebraska Cornhuskers football (2.56×), and Jeep Wagoneer (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Naples, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.