A data profile of the people who buy, follow and care about Venice in Italy — modelled from more than twelve digital signal sources. Venice has an estimated audience of 8,681,402 people in Italy.
The average Venice fan in Italy is 44.3 years old, more female, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Lazio.
Top brand affinities include Padua, University of Padua, La Tribuna di Treviso, with strongest over-indexing on Padua (1.59× the country average).
Demographically, the Venice audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Venice fan in Italy is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Padua.
The key figures that characterise the Venice profile in Italy.
55.2% are female, 44.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.3 |
| Estimated audience size | 8,681,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Venice audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 31.6% |
| United States | 8.6% |
| United Kingdom | 4.6% |
Where the Venice audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~3.5M | 7.27× | |
| 02 | Tuscany | ~1M | 1.80× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.48× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.42× | |
| 05 | Lazio | ~1M | 1.09× | |
| 06 | Lombardy | ~1.5M | 1.05× | |
| 07 | Emilia-Romagna | ~600K | 0.83× | |
| 08 | Aosta Valley | ~10K | 0.66× | |
| 09 | Molise | ~30K | 0.64× | |
| 10 | Liguria | ~100K | 0.61× | |
| 11 | Campania | ~500K | 0.54× | |
| 12 | Umbria | ~80K | 0.54× | |
| 13 | Marche | ~100K | 0.51× | |
| 14 | Basilicata | ~40K | 0.51× | |
| 15 | Sardinia | ~100K | 0.50× | |
| 16 | Piedmont | ~300K | 0.45× | |
| 17 | Abruzzo | ~80K | 0.44× | |
| 18 | Puglia | ~200K | 0.40× | |
| 19 | Calabria | ~100K | 0.38× | |
| 20 | Sicilia | ~300K | 0.37× |
The strongest cross-interests of the Venice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office management | Business & Career | 3.45× | ||
| 02 | Clerks | Movies & TV | 3.21× | ||
| 03 | University of Verona | Business & Career | 2.87× | ||
| 04 | Stan Smith | Sports | 2.74× | ||
| 05 | InterRail | Cars & Mobility | 2.72× | ||
| 06 | LIV | Games | 2.70× | ||
| 07 | Università Iuav di Venezia | Business & Career | 2.50× | ||
| 08 | Ca' Foscari University of Venice | Business & Career | 2.47× | ||
| 09 | University of Padua | Business & Career | 2.29× | ||
| 10 | Ali (film) | Movies & TV | 2.03× | ||
| 11 | Rachel Weisz | Movies & TV | 1.95× | ||
| 12 | Asolo | Sports | 1.81× | ||
| 13 | Vivienne Westwood | Fashion & Accessoires | 1.80× | ||
| 14 | Canal+ | Movies & TV | 1.75× | ||
| 15 | University of Udine | Business & Career | 1.66× | ||
| 16 | La Tribuna di Treviso | News | 1.63× | ||
| 17 | Padua | Travel & Leisure | 1.59× | ||
| 18 | Goofy | Movies & TV | 1.58× | ||
| 19 | Amy Adams | Movies & TV | 1.56× | ||
| 20 | Valpolicella | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.00× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Spirituality | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Risk Appetite | THRILL | 0.75× | |
| Urban Lifestyle | OPEN | 0.79× |
Venice has an estimated audience of 8,681,402 people in Italy, concentrated in Veneto and Lombardy.
55.2% of Venice fans are female, 44.8% are male, with an average age of 44.3 years.
Venice fans show strongest brand affinity for Padua (1.59×), University of Padua (2.29×), and La Tribuna di Treviso (1.63×) over the country average.
Venice fans in Italy are most concentrated in Veneto (reach ~3.5M), Lombardy (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Venice itself, the audience over-indexes on University of Padua (2.29×), La Tribuna di Treviso (1.63×), Ali (film) (2.03×), and Vivienne Westwood (1.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Venice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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