Venice Audience in Italy
Venice has an estimated audience of 8,681,402 people in Italy. 55.2% are female, 44.8% are male, average age 44.3. Top regions: Veneto, Lombardy, Lazio. Top brand affinities: Padua, University of Padua, La Tribuna di Treviso, Ali (film), Vivienne Westwood.
The average Venice fan in Italy is 44.3 years old, more female, and lives primarily in Veneto. The audience is concentrated in Veneto, Lombardy, Lazio. Top brand affinities include Padua, University of Padua, La Tribuna di Treviso, with strongest over-indexing on Padua (1.59× the country average). Demographically, the Venice audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Venice fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.3 |
| Estimated audience size | 8,681,402 |
Audience persona
The typical Venice fan in Italy is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Padua.
Venice fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Veneto | ~3.5M | 7.27× |
| Lombardy | ~1.5M | 1.05× |
| Lazio | ~1M | 1.09× |
| Tuscany | ~1M | 1.8× |
| Emilia-Romagna | ~600K | 0.83× |
| Campania | ~500K | 0.54× |
| Piedmont | ~300K | 0.45× |
| Sicilia | ~300K | 0.37× |
| Friuli-Venezia Giulia | ~200K | 1.48× |
| Puglia | ~200K | 0.4× |
| Trentino-Alto Adige/Südtirol | ~200K | 1.42× |
| Liguria | ~100K | 0.61× |
| Sardinia | ~100K | 0.5× |
| Marche | ~100K | 0.51× |
| Calabria | ~100K | 0.38× |
| Abruzzo | ~80K | 0.44× |
| Umbria | ~80K | 0.54× |
| Basilicata | ~40K | 0.51× |
| Molise | ~30K | 0.64× |
| Aosta Valley | ~10K | 0.66× |
Top brand affinities of Venice fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Padua | 1.59× | Travel & Leisure |
| University of Padua | 2.29× | Business & Career |
| La Tribuna di Treviso | 1.63× | News |
| Ali (film) | 2.03× | Movies & TV |
| Vivienne Westwood | 1.8× | Fashion & Accessoires |
| Clerks | 3.21× | Movies & TV |
| Università Iuav di Venezia | 2.5× | Business & Career |
| Stan Smith | 2.74× | Sports |
| Rachel Weisz | 1.95× | Movies & TV |
| University of Verona | 2.87× | Business & Career |
| Asolo | 1.81× | Sports |
| InterRail | 2.72× | Cars & Mobility |
| Canal+ | 1.75× | Movies & TV |
| Goofy | 1.58× | Movies & TV |
| University of Udine | 1.66× | Business & Career |
| Ca' Foscari University of Venice | 2.47× | Business & Career |
| Amy Adams | 1.56× | Movies & TV |
| Valpolicella | 1.51× | Travel & Leisure |
| Office management | 3.45× | Business & Career |
| Jutarnji list | 2.16× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1 |
| Patriotism | CONSERVATISM | 0.98 |
| Spirituality | BALANCE | 0.96 |
| Creativity | OPEN | 0.95 |
| Need for Security | CONSERVATISM | 0.94 |
| DIY Mentality | THRILL | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 31.6% |
| United States | 8.6% |
| United Kingdom | 4.6% |
See Venice audiences in other countries
More City audiences in Italy
Frequently asked questions
How many fans does Venice have in Italy?
Venice has an estimated audience of 8,681,402 people in Italy, concentrated in Veneto and Lombardy.
What is the gender split and age of Venice fans?
55.2% of Venice fans are female, 44.8% are male, with an average age of 44.3 years.
Which brands do Venice fans like most?
Venice fans show strongest brand affinity for Padua (1.59×), University of Padua (2.29×), and La Tribuna di Treviso (1.63×) over the country average.
Where do Venice fans live in Italy?
Venice fans in Italy are most concentrated in Veneto (reach ~3.5M), Lombardy (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Venice fans also like?
Beyond Venice itself, the audience over-indexes on University of Padua (2.29×), La Tribuna di Treviso (1.63×), Ali (film) (2.03×), and Vivienne Westwood (1.8×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Venice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.