Venice Audience in Germany
Venice has an estimated audience of 842,261 people in Germany. 59.4% are female, 40.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Equine therapy, Outdoor recreation, Food, Natural World, Consumer electronics.
The average Venice fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Equine therapy, Outdoor recreation, Food, with strongest over-indexing on Equine therapy (5.2× the country average). Demographically, the Venice audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Venice fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.4 |
| Estimated audience size | 842,261 |
Audience persona
The typical Venice fan in Germany is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Equine therapy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,315 | 1.1× |
| Bayern | 186,454 | 1.38× |
| Baden-Württemberg | 145,401 | 1.27× |
| Hessen | 78,243 | 1.22× |
| Niedersachsen | 74,320 | 0.91× |
| Berlin | 57,110 | 1.52× |
| Rheinland-Pfalz | 43,903 | 1.04× |
| Sachsen | 38,350 | 0.93× |
| Schleswig-Holstein | 26,448 | 0.87× |
| Brandenburg | 22,191 | 0.85× |
| Hamburg | 20,841 | 1.09× |
| Thüringen | 19,918 | 0.93× |
| Sachsen-Anhalt | 15,357 | 0.7× |
| Mecklenburg-Vorpommern | 11,430 | 0.71× |
| Saarland | 8,589 | 0.83× |
| Bremen | 6,297 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Equine therapy | 5.2× | Health |
| Outdoor recreation | 1.76× | Sports |
| Food | 1.68× | Food & Beverages |
| Natural World | 2.43× | Fashion & Accessoires |
| Consumer electronics | 1.54× | Technology & Electronics |
| Tagesschau | 1.64× | Movies & TV |
| Airbnb | 1.94× | Travel & Leisure |
| Trentino-Alto Adige/Südtirol | 4.51× | Travel & Leisure |
| Horse & Rider | 2.6× | Pets & Animals |
| Technology | 1.53× | Technology & Electronics |
| Italy | 1.9× | Travel & Leisure |
| Ryanair | 1.76× | Travel & Leisure |
| Tyrol (state) | 2.15× | Travel & Leisure |
| Wikipedia | 1.59× | Internet & Social Media |
| Lake Garda | 6.63× | Travel & Leisure |
| Training | 1.65× | Sports |
| Transport | 1.64× | Cars & Mobility |
| American Quarter Horse | 3.05× | Pets & Animals |
| Resort | 1.88× | Travel & Leisure |
| Local news | 2.03× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.87 |
| Design Affinity | PREMIUM | 1.8 |
| Tradition | CONSERVATISM | 1.7 |
| Luxury Orientation | PREMIUM | 1.64 |
| Indulgence | JOY | 1.55 |
| Quality Awareness | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 31.7% |
| United States | 8.7% |
| United Kingdom | 4.6% |
See Venice audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Venice have in Germany?
Venice has an estimated audience of 842,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Venice fans?
59.4% of Venice fans are female, 40.6% are male, with an average age of 40.4 years.
Which brands do Venice fans like most?
Venice fans show strongest brand affinity for Equine therapy (5.2×), Outdoor recreation (1.76×), and Food (1.68×) over the country average.
Where do Venice fans live in Germany?
Venice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,315), Bayern (reach 186,454), and Baden-Württemberg (reach 145,401). These three regions account for the largest share of the active audience.
What other brands do Venice fans also like?
Beyond Venice itself, the audience over-indexes on Outdoor recreation (1.76×), Food (1.68×), Natural World (2.43×), and Consumer electronics (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Venice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.