Rascasse Audience Intelligence

Venice Audience in Germany

A data profile of the people who buy, follow and care about Venice in Germany — modelled from more than twelve digital signal sources. Venice has an estimated audience of 842,261 people in Germany.

#130among City in Germany#577among POI in Germany#598in Travel & Leisure

The average Venice fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Equine therapy, Outdoor recreation, Food, with strongest over-indexing on Equine therapy (5.2× the country average).

Demographically, the Venice audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Venice fan in Germany is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Equine therapy.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Venice profile in Germany.

Audience size
842K
in Germany
Gender
59.4%♀
40.6% male
Age
40.4
average years
Country rank
#7546
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Venice fans

59.4% are female, 40.6% are male, average age 40.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Venice audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age40.4
Estimated audience size842,261
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Venice audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Venice audience comes from Germany.

Worldwide audience distribution share by country for Venice
CountryShare
Italy31.6%
United States8.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Venice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Venice fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.41×
02Berlin~50K1.37×
03Bayern~200K1.35×
04Baden-Württemberg~100K1.24×
05Hessen~70K1.17×
06Hamburg~20K1.06×
07Nordrhein-Westfalen~200K1.04×
08Rheinland-Pfalz~40K1.02×
09Sachsen~40K0.93×
10Bremen~6K0.90×
11Niedersachsen~70K0.89×
12Brandenburg~20K0.87×
13Schleswig-Holstein~30K0.86×
14Saarland~9K0.86×
15Sachsen-Anhalt~20K0.75×
16Mecklenburg-Vorpommern~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Venice, Germany
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Venice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Venice audience
#·InterestCategoryAffinity×
01Lake GardaTravel & Leisure6.63×
02Equine therapyHealth5.20×
03Trentino-Alto Adige/SüdtirolTravel & Leisure4.51×
04American Quarter HorsePets & Animals3.05×
05Horse & RiderPets & Animals2.60×
06Tyrol (state)Travel & Leisure2.15×
07Local newsNews2.03×
08Horse breedingPets & Animals2.02×
09AirbnbTravel & Leisure1.94×
10ItalyTravel & Leisure1.90×
11ResortTravel & Leisure1.88×
12Outdoor recreationSports1.76×
13RyanairTravel & Leisure1.76×
14FoodFood & Beverages1.68×
15TrainingSports1.65×
16TagesschauMovies & TV1.64×
17TransportCars & Mobility1.64×
18WikipediaInternet & Social Media1.59×
19Consumer electronicsTechnology & Electronics1.54×
20TechnologyTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Venice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Venice audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.92×
TraditionCONSERVATISM1.61×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Venice audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.07×
DIY MentalityTHRILL1.10×
CreativityOPEN1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Venice have in Germany?

Venice has an estimated audience of 842,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Venice fans?

59.4% of Venice fans are female, 40.6% are male, with an average age of 40.4 years.

03

Which brands do Venice fans like most?

Venice fans show strongest brand affinity for Equine therapy (5.2×), Outdoor recreation (1.76×), and Food (1.68×) over the country average.

04

Where do Venice fans live in Germany?

Venice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Venice fans also like?

Beyond Venice itself, the audience over-indexes on Outdoor recreation (1.76×), Food (1.68×), Consumer electronics (1.54×), and Tagesschau (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Venice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Venice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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