Venice Audience in United States

Venice has an estimated audience of 2,375,705 people in United States. 61.6% are female, 38.4% are male, average age 43.0. Top regions: California, Florida, Texas. Top brand affinities: Friendship, The Gilded Age, Nordstrom rack, Travel Adventures, Florida Lottery.

The average Venice fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Friendship, The Gilded Age, Nordstrom rack, with strongest over-indexing on Friendship (1.77× the country average). Demographically, the Venice audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Venice fans

Demographic split for Venice audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.0
Estimated audience size2,375,705

Audience persona

The typical Venice fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Venice in United States
RegionReachAffinity
California380,2011.46×
Florida259,6231.61×
Texas217,3561.06×
New York179,6381.35×
Pennsylvania86,1991.08×
Illinois84,7131.07×
North Carolina72,1031.01×
New Jersey71,8841.19×
Georgia70,7980.97×
Colorado66,2331.77×
Ohio63,7830.87×
Massachusetts63,5121.36×
Virginia63,1591.09×
Washington59,2171.24×
Michigan56,3690.91×
Arizona56,2711.16×
Tennessee43,0260.9×
Maryland42,8021.05×
Indiana37,0150.85×
Missouri35,2800.92×
Wisconsin33,5120.94×
Minnesota33,4610.98×
South Carolina30,9370.87×
Alabama29,4880.89×
Oregon29,0051.07×
Connecticut28,5641.2×
Louisiana28,4470.93×
Nevada23,1931.01×
Kentucky22,6730.76×
Utah22,5281.06×
Oklahoma20,7340.79×
Kansas15,8320.85×
Iowa15,1640.77×
Arkansas14,7160.75×
Mississippi13,8930.71×
Idaho10,5520.89×
Hawaii10,4681.03×
Nebraska10,1810.85×
New Hampshire9,9731.07×
New Mexico9,6470.81×
Washington, District of Columbia9,5881.34×
Maine8,5081×
Rhode Island7,5281×
West Virginia7,1670.65×
Montana5,5700.85×
Alaska5,4991.08×
Delaware5,4890.84×
South Dakota4,2350.77×
Vermont4,0840.98×
North Dakota3,4450.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Venice audience
BrandAffinityCategory
Friendship1.77×Kids & Family
The Gilded Age1.9×Movies & TV
Nordstrom rack1.67×Fashion & Accessoires
Travel Adventures1.52×Travel & Leisure
Florida Lottery2.28×Games
Diane Keaton1.61×Movies & TV
Robert Redford1.85×Movies & TV
Sarasota, Florida4.03×Travel & Leisure
Home decorating ideas1.51×Home & Garden
Brooklyn1.55×Travel & Leisure
Hailee Steinfeld1.68×Movies & TV
JetBlue1.57×Travel & Leisure
South Florida1.79×Travel & Leisure
Bradenton, Florida4.7×Travel & Leisure
Suncoast Credit Union4.38×Business & Career
Conducting1.72×Music & Radio
Tampa Bay Area2.09×Travel & Leisure
Cultural history2.42×Arts & Culture
Pianist1.72×Music & Radio
Naples2.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Venice audience
TraitClusterScore
Design AffinityPREMIUM1.88
TravellingTHRILL1.86
Quality AwarenessPREMIUM1.62
Community OrientationOPEN1.42
IndulgenceJOY1.42
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Venice
CountryShare
Italy31.7%
United States8.7%
United Kingdom4.6%

See Venice audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Venice have in United States?

Venice has an estimated audience of 2,375,705 people in United States, concentrated in California and Florida.

What is the gender split and age of Venice fans?

61.6% of Venice fans are female, 38.4% are male, with an average age of 43.0 years.

Which brands do Venice fans like most?

Venice fans show strongest brand affinity for Friendship (1.77×), The Gilded Age (1.9×), and Nordstrom rack (1.67×) over the country average.

Where do Venice fans live in United States?

Venice fans in United States are most concentrated in California (reach 380,201), Florida (reach 259,623), and Texas (reach 217,356). These three regions account for the largest share of the active audience.

What other brands do Venice fans also like?

Beyond Venice itself, the audience over-indexes on The Gilded Age (1.9×), Nordstrom rack (1.67×), Travel Adventures (1.52×), and Florida Lottery (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Venice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.