Rascasse Audience Intelligence

Venice Audience in United States

A data profile of the people who buy, follow and care about Venice in United States — modelled from more than twelve digital signal sources. Venice has an estimated audience of 2,375,705 people in United States.

#179among City in United States#952among POI in United States#985in Travel & Leisure

The average Venice fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Friendship, Mitch McConnell, Nordstrom rack, with strongest over-indexing on Friendship (1.77× the country average).

Demographically, the Venice audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Venice fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Friendship.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Venice profile in United States.

Audience size
2.4M
in United States
Gender
61.6%♀
38.4% male
Age
43.0
average years
Country rank
#12415
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Venice fans

61.6% are female, 38.4% are male, average age 43.0.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Venice audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.0
Estimated audience size2,375,705
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Venice audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4923%
50+31%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Venice audience comes from United States.

Worldwide audience distribution share by country for Venice
CountryShare
Italy31.6%
United States8.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Venice audience in United States is strongest.

Fig. 05

Top regions by affinity

Venice fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K2.70×
02Florida~300K1.77×
03California~400K1.65×
04Washington, District of Columbia~9K1.29×
05Massachusetts~60K1.28×
06New York~200K1.25×
07Washington~60K1.18×
08Connecticut~30K1.16×
09New Jersey~70K1.13×
10Alaska~6K1.11×
11Arizona~50K1.08×
12New Hampshire~10K1.08×
13Utah~20K1.06×
14Virginia~60K1.05×
15Pennsylvania~80K1.02×
16Illinois~80K1.02×
17Oregon~30K1.02×
18Hawaii~10K1.02×
19Rhode Island~8K1.02×
20Vermont~4K1.02×
21Maryland~40K1.01×
22Maine~9K1.01×
23Louisiana~30K0.99×
24Texas~200K0.98×
25Minnesota~30K0.97×
26Nevada~20K0.97×
27North Carolina~70K0.95×
28Missouri~40K0.93×
29Georgia~70K0.92×
30Wisconsin~30K0.91×
31Nebraska~10K0.91×
32Idaho~10K0.91×
33Tennessee~40K0.88×
34Montana~6K0.88×
35Michigan~50K0.87×
36Alabama~30K0.85×
37Delaware~6K0.85×
38Ohio~60K0.84×
39South Carolina~30K0.84×
40Kansas~20K0.84×
41Indiana~40K0.82×
42New Mexico~10K0.82×
43South Dakota~5K0.82×
44Iowa~20K0.79×
45Oklahoma~20K0.78×
46North Dakota~4K0.78×
47Kentucky~20K0.76×
48Arkansas~10K0.75×
49Mississippi~10K0.72×
50West Virginia~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Venice, United States
0.70×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Venice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Venice audience
#·InterestCategoryAffinity×
01Bradenton, FloridaTravel & Leisure4.70×
02Suncoast Credit UnionBusiness & Career4.38×
03Sarasota, FloridaTravel & Leisure4.03×
04Cultural historyArts & Culture2.42×
05Florida LotteryGames2.28×
06Tampa Bay AreaTravel & Leisure2.09×
07The Gilded AgeMovies & TV1.90×
08Robert RedfordMovies & TV1.85×
09South FloridaTravel & Leisure1.79×
10FriendshipKids & Family1.77×
11ConductingMusic & Radio1.72×
12Nordstrom rackFashion & Accessoires1.67×
13Gavin NewsomPolitics & Society1.63×
14Diane KeatonMovies & TV1.61×
15Dick Van DykeMovies & TV1.57×
16JetBlueTravel & Leisure1.57×
17BrooklynTravel & Leisure1.55×
18Travel AdventuresTravel & Leisure1.52×
19Mitch McConnellPolitics & Society1.51×
20Home decorating ideasHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Venice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Venice audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
TravellingTHRILL1.44×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Venice audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Family OrientationCONSERVATISM0.92×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Venice have in United States?

Venice has an estimated audience of 2,375,705 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Venice fans?

61.6% of Venice fans are female, 38.4% are male, with an average age of 43.0 years.

03

Which brands do Venice fans like most?

Venice fans show strongest brand affinity for Friendship (1.77×), Mitch McConnell (1.51×), and Nordstrom rack (1.67×) over the country average.

04

Where do Venice fans live in United States?

Venice fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Venice fans also like?

Beyond Venice itself, the audience over-indexes on Mitch McConnell (1.51×), Nordstrom rack (1.67×), The Gilded Age (1.9×), and Dick Van Dyke (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Venice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Venice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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