Rascasse Audience Intelligence

Sarasota, Florida Audience in United States

A data profile of the people who buy, follow and care about Sarasota, Florida in United States — modelled from more than twelve digital signal sources. Sarasota, Florida has an estimated audience of 3,694,782 people in United States.

#628among POI in United States#711in Travel & Leisure

The average Sarasota, Florida fan in United States is 46.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Tampa Bay Rays, Pinterest, FedEx, with strongest over-indexing on Tampa Bay Rays (7.08× the country average).

Demographically, the Sarasota, Florida audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarasota, Florida fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Tampa Bay Rays.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarasota, Florida profile in United States.

Audience size
3.7M
in United States
Gender
58.0%♀
42.0% male
Age
46.6
average years
Country rank
#8603
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarasota, Florida fans

58.0% are female, 42.0% are male, average age 46.6.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Sarasota, Florida audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.6
Estimated audience size3,694,782
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Sarasota, Florida audience in United States
Age bracketShare%
16-198%
20-2912%
30-3915%
40-4923%
50+41%
Fig. 04

Worldwide distribution

88.0%

of the worldwide Sarasota, Florida audience comes from United States.

Worldwide audience distribution share by country for Sarasota, Florida
CountryShare
United States88.0%
Canada3.1%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarasota, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarasota, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M7.25×
02Connecticut~50K1.32×
03Massachusetts~100K1.31×
04Maine~20K1.30×
05Iowa~40K1.27×
06New Hampshire~20K1.26×
07Ohio~100K1.21×
08Rhode Island~10K1.21×
09Georgia~100K1.18×
10Kentucky~50K1.17×
11Minnesota~60K1.16×
12Indiana~80K1.15×
13Nebraska~20K1.14×
14Washington, District of Columbia~10K1.11×
15New York~200K1.10×
16Pennsylvania~100K1.10×
17New Jersey~100K1.10×
18Tennessee~80K1.10×
19Illinois~100K1.09×
20Virginia~100K1.08×
21Wisconsin~60K1.08×
22Vermont~7K1.05×
23South Carolina~60K1.02×
24Delaware~10K1.01×
25Michigan~100K1.00×
26Missouri~60K0.98×
27Maryland~60K0.96×
28Alabama~50K0.92×
29West Virginia~20K0.92×
30Colorado~50K0.90×
31North Carolina~100K0.88×
32South Dakota~7K0.86×
33Kansas~20K0.83×
34North Dakota~6K0.82×
35Montana~8K0.75×
36Louisiana~40K0.74×
37Mississippi~20K0.73×
38Arkansas~20K0.70×
39Alaska~5K0.70×
40Oklahoma~30K0.66×
41Idaho~10K0.66×
42Oregon~30K0.63×
43Washington~50K0.62×
44Utah~20K0.62×
45Texas~200K0.61×
46Nevada~20K0.57×
47Arizona~40K0.55×
48New Mexico~10K0.55×
49Hawaii~9K0.54×
50California~200K0.45×
Fig. 06

Affinity by region

Affinity by region — Sarasota, Florida, United States
0.45×1.00×7.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarasota, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarasota, Florida audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure10.37×
02Suncoast Credit UnionBusiness & Career8.53×
03Tampa Bay RaysSports7.08×
04Seaside resortTravel & Leisure3.93×
05Weather forecastingHome & Garden3.52×
06FedExBusiness & Career2.85×
07Solar energyHome & Garden2.59×
08Vehicle insuranceCars & Mobility2.44×
09United Parcel ServiceBusiness & Career2.39×
10Real propertyHome & Garden2.32×
11Mortgage loansBusiness & Career2.00×
12MSNNews1.93×
13Burger KingFood & Beverages1.81×
14PinterestInternet & Social Media1.80×
15Theme parksTravel & Leisure1.76×
16Home AppliancesHome & Garden1.74×
17T-MobileTechnology & Electronics1.70×
18BarbecueFood & Beverages1.66×
19Hobby LobbyHome & Garden1.66×
20NatureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarasota, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarasota, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
IndulgenceJOY1.52×
Family OrientationCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarasota, Florida audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarasota, Florida have in United States?

Sarasota, Florida has an estimated audience of 3,694,782 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Sarasota, Florida fans?

58.0% of Sarasota, Florida fans are female, 42.0% are male, with an average age of 46.6 years.

03

Which brands do Sarasota, Florida fans like most?

Sarasota, Florida fans show strongest brand affinity for Tampa Bay Rays (7.08×), Pinterest (1.8×), and FedEx (2.85×) over the country average.

04

Where do Sarasota, Florida fans live in United States?

Sarasota, Florida fans in United States are most concentrated in Florida (reach ~2M), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sarasota, Florida fans also like?

Beyond Sarasota, Florida itself, the audience over-indexes on Pinterest (1.8×), FedEx (2.85×), Nature (1.53×), and MSN (1.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sarasota, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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