Sarasota, Florida Audience in United States

Sarasota, Florida has an estimated audience of 3,694,782 people in United States. 58.0% are female, 42.0% are male, average age 46.6. Top regions: Florida, New York, California. Top brand affinities: MSN, Hobby Lobby, Planet Fitness, FC Bayern Munich, Aldi.

The average Sarasota, Florida fan in United States is 46.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include MSN, Hobby Lobby, Planet Fitness, with strongest over-indexing on MSN (4.33× the country average). Demographically, the Sarasota, Florida audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Sarasota, Florida fans

Demographic split for Sarasota, Florida audience in United States
MetricValue
Female58.0%
Male42.0%
Average age46.6
Estimated audience size3,694,782

Audience persona

The typical Sarasota, Florida fan in United States is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Sarasota, Florida in United States
RegionReachAffinity
Florida2,169,5728.67×
New York245,3881.19×
California203,8450.5×
Texas198,9420.63×
Illinois145,6201.18×
Pennsylvania138,5281.11×
Georgia134,9381.19×
Ohio130,0301.14×
Virginia103,6121.15×
New Jersey100,1481.07×
North Carolina98,9170.89×
Massachusetts96,9091.33×
Michigan94,6130.98×
Indiana73,4211.09×
Tennessee71,7430.97×
Maryland62,3500.98×
Minnesota61,0311.15×
Wisconsin57,0061.03×
Colorado56,2630.97×
South Carolina50,2730.9×
Missouri50,1370.84×
Washington48,9120.66×
Kentucky47,3411.02×
Connecticut47,1501.27×
Arizona41,1260.55×
Alabama39,5720.77×
Louisiana30,8610.65×
Iowa30,8491.01×
Oregon28,4500.67×
Oklahoma20,5410.5×
Kansas19,6630.68×
Nevada19,1890.54×
Utah17,0770.52×
Arkansas16,5730.54×
New Hampshire16,3691.12×
Maine15,7971.19×
Mississippi15,0360.49×
Nebraska14,8590.8×
Washington, District of Columbia13,8761.25×
Rhode Island13,6141.16×
West Virginia11,6300.68×
Idaho8,8380.48×
New Mexico8,5430.46×
Delaware8,3280.82×
Hawaii7,3170.46×
Vermont6,4911×
Montana6,0300.59×
South Dakota4,9310.58×
North Dakota4,6070.61×
Alaska4,1390.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarasota, Florida audience
BrandAffinityCategory
MSN4.33×News
Hobby Lobby2.66×Home & Garden
Planet Fitness2.24×Sports
FC Bayern Munich3.84×Sports
Aldi2.19×Shopping
Staples (Canada)2.88×Business & Career
Diaper bag3.55×Kids & Family
Great Clips3.25×Beauty & Wellness
Fox News Channel1.56×Movies & TV
Nature1.64×Home & Garden
Banff National Park18.21×Travel & Leisure
southwest airlines2.8×Travel & Leisure
Google Flights2.83×Travel & Leisure
Jack Black5.92×Movies & TV
Happiness1.59×Health
Tampa Bay Rays6.71×Sports
Real property2.55×Home & Garden
Livemusic2.46×Music & Radio
Kitchen1.51×Home & Garden
Texas Roadhouse1.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarasota, Florida audience
TraitClusterScore
TravellingTHRILL1.47
PatriotismCONSERVATISM1.45
Price SensitivityPREMIUM1.41
IndulgenceJOY1.25
ExtroversionTHRILL1.24
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Sarasota, Florida
CountryShare
United States88.1%
Canada3.1%
United Kingdom2.7%

See Sarasota, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sarasota, Florida have in United States?

Sarasota, Florida has an estimated audience of 3,694,782 people in United States, concentrated in Florida and New York.

What is the gender split and age of Sarasota, Florida fans?

58.0% of Sarasota, Florida fans are female, 42.0% are male, with an average age of 46.6 years.

Which brands do Sarasota, Florida fans like most?

Sarasota, Florida fans show strongest brand affinity for MSN (4.33×), Hobby Lobby (2.66×), and Planet Fitness (2.24×) over the country average.

Where do Sarasota, Florida fans live in United States?

Sarasota, Florida fans in United States are most concentrated in Florida (reach 2,169,572), New York (reach 245,388), and California (reach 203,845). These three regions account for the largest share of the active audience.

What other brands do Sarasota, Florida fans also like?

Beyond Sarasota, Florida itself, the audience over-indexes on Hobby Lobby (2.66×), Planet Fitness (2.24×), FC Bayern Munich (3.84×), and Aldi (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarasota, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.