A data profile of the people who buy, follow and care about Padua in Italy — modelled from more than twelve digital signal sources. Padua has an estimated audience of 5,225,306 people in Italy.
Padua has an estimated audience of 5,225,306 people in Italy. 54.5% are female, 45.5% are male, average age 46.7. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Singer-songwriter.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.22× the country average).
Demographically, the Padua audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Padua fan in Italy is balanced, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Padua profile in Italy.
54.5% are female, 45.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.7 |
| Estimated audience size | 5,225,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Padua audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 77.8% |
| Brazil | 3.9% |
| United States | 3.2% |
The strongest cross-interests of the Padua audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aperol | Food & Beverages | 5.46× | ||
| 02 | Wikipedia | Internet & Social Media | 3.22× | ||
| 03 | Satire | Literature | 2.66× | ||
| 04 | Champagne | Food & Beverages | 2.22× | ||
| 05 | Mediaset | Technology & Electronics | 2.21× | ||
| 06 | Volunteering | Politics & Society | 1.98× | ||
| 07 | Internet & Social Media | 1.96× | |||
| 08 | General practitioner | Health | 1.93× | ||
| 09 | Innovation | Business & Career | 1.91× | ||
| 10 | Virtual reality | Technology & Electronics | 1.85× | ||
| 11 | Sanremo Music Festival | Music & Radio | 1.81× | ||
| 12 | Musical theatre | Movies & TV | 1.71× | ||
| 13 | Singer-songwriter | Music & Radio | 1.70× | ||
| 14 | Serie B | Sports | 1.61× | ||
| 15 | Personal finance | Business & Career | 1.60× | ||
| 16 | Venice | Travel & Leisure | 1.59× | ||
| 17 | Coop | Food & Beverages | 1.54× | ||
| 18 | Genetics | Kids & Family | 1.53× | ||
| 19 | Slovenia | Travel & Leisure | 1.53× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Community Orientation | OPEN | 1.51× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Padua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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