A data profile of the people who buy, follow and care about Bari in Italy — modelled from more than twelve digital signal sources. Bari has an estimated audience of 6,085,626 people in Italy.
The average Bari fan in Italy is 45.0 years old, balanced, and lives primarily in Puglia.
The audience is concentrated in Puglia, Lombardy, Lazio.
Top brand affinities include Wikipedia, SuperEnalotto, WhatsApp, with strongest over-indexing on Wikipedia (3.51× the country average).
Demographically, the Bari audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bari fan in Italy is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bari profile in Italy.
54.4% are female, 45.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.0 |
| Estimated audience size | 6,085,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Bari audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 55.6% |
| United States | 6.0% |
| Spain | 5.5% |
Where the Bari audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~3M | 7.65× | |
| 02 | Basilicata | ~100K | 1.95× | |
| 03 | Calabria | ~200K | 0.84× | |
| 04 | Lazio | ~600K | 0.82× | |
| 05 | Campania | ~500K | 0.79× | |
| 06 | Abruzzo | ~100K | 0.73× | |
| 07 | Molise | ~20K | 0.70× | |
| 08 | Lombardy | ~700K | 0.66× | |
| 09 | Sicilia | ~300K | 0.61× | |
| 10 | Marche | ~90K | 0.59× | |
| 11 | Emilia-Romagna | ~300K | 0.56× | |
| 12 | Tuscany | ~200K | 0.56× | |
| 13 | Veneto | ~300K | 0.53× | |
| 14 | Sardinia | ~90K | 0.53× | |
| 15 | Aosta Valley | ~8K | 0.53× | |
| 16 | Liguria | ~90K | 0.52× | |
| 17 | Trentino-Alto Adige/Südtirol | ~60K | 0.50× | |
| 18 | Piedmont | ~200K | 0.49× | |
| 19 | Friuli-Venezia Giulia | ~50K | 0.48× | |
| 20 | Umbria | ~50K | 0.48× |
The strongest cross-interests of the Bari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 3.58× | ||
| 02 | Wikipedia | Internet & Social Media | 3.51× | ||
| 03 | New Testament | Politics & Society | 3.34× | ||
| 04 | Satire | Literature | 2.83× | ||
| 05 | SuperEnalotto | Games | 2.78× | ||
| 06 | Mediaset | Technology & Electronics | 2.75× | ||
| 07 | Adriatic Sea | Travel & Leisure | 2.57× | ||
| 08 | General practitioner | Health | 2.48× | ||
| 09 | Slovenia | Travel & Leisure | 2.21× | ||
| 10 | Dentistry | Business & Career | 2.20× | ||
| 11 | Champagne | Food & Beverages | 2.18× | ||
| 12 | Internet & Social Media | 2.06× | |||
| 13 | Coop | Food & Beverages | 1.83× | ||
| 14 | Volunteering | Politics & Society | 1.74× | ||
| 15 | Innovation | Business & Career | 1.73× | ||
| 16 | Sustainable energy | Home & Garden | 1.69× | ||
| 17 | Personal finance | Business & Career | 1.67× | ||
| 18 | Genetics | Kids & Family | 1.67× | ||
| 19 | Como 1907 | Sports | 1.61× | ||
| 20 | Instant messaging | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Community Orientation | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.81× |
Bari has an estimated audience of 6,085,626 people in Italy, concentrated in Puglia and Lombardy.
54.4% of Bari fans are female, 45.6% are male, with an average age of 45.0 years.
Bari fans show strongest brand affinity for Wikipedia (3.51×), SuperEnalotto (2.78×), and WhatsApp (2.06×) over the country average.
Bari fans in Italy are most concentrated in Puglia (reach ~3M), Lombardy (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bari itself, the audience over-indexes on SuperEnalotto (2.78×), WhatsApp (2.06×), Personal finance (1.67×), and Mediaset (2.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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