A data profile of the people who buy, follow and care about Catania in Italy — modelled from more than twelve digital signal sources. Catania has an estimated audience of 6,016,968 people in Italy.
The average Catania fan in Italy is 44.5 years old, balanced, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lombardy, Lazio.
Top brand affinities include Wikipedia, Coop, Volunteering, with strongest over-indexing on Wikipedia (2.44× the country average).
Demographically, the Catania audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Catania fan in Italy is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Catania profile in Italy.
52.3% are female, 47.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.5 |
| Estimated audience size | 6,016,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Catania audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 80.5% |
| United States | 4.6% |
| Germany | 1.5% |
Where the Catania audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 7.58× | |
| 02 | Calabria | ~200K | 1.03× | |
| 03 | Lazio | ~700K | 0.97× | |
| 04 | Lombardy | ~900K | 0.82× | |
| 05 | Puglia | ~300K | 0.74× | |
| 06 | Campania | ~500K | 0.72× | |
| 07 | Marche | ~100K | 0.72× | |
| 08 | Abruzzo | ~90K | 0.70× | |
| 09 | Emilia-Romagna | ~300K | 0.68× | |
| 10 | Tuscany | ~300K | 0.67× | |
| 11 | Veneto | ~300K | 0.65× | |
| 12 | Umbria | ~60K | 0.62× | |
| 13 | Piedmont | ~300K | 0.61× | |
| 14 | Trentino-Alto Adige/Südtirol | ~70K | 0.61× | |
| 15 | Sardinia | ~100K | 0.59× | |
| 16 | Basilicata | ~30K | 0.59× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.57× | |
| 18 | Aosta Valley | ~9K | 0.56× | |
| 19 | Liguria | ~90K | 0.54× | |
| 20 | Molise | ~10K | 0.52× |
The strongest cross-interests of the Catania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calcio Catania | Sports | 5.25× | ||
| 02 | Mount Etna | Travel & Leisure | 4.98× | ||
| 03 | Individualism | Politics & Society | 3.62× | ||
| 04 | New Testament | Politics & Society | 3.49× | ||
| 05 | Rose | Home & Garden | 2.50× | ||
| 06 | Wikipedia | Internet & Social Media | 2.44× | ||
| 07 | General practitioner | Health | 2.44× | ||
| 08 | Satire | Literature | 2.07× | ||
| 09 | Dentistry | Business & Career | 2.05× | ||
| 10 | Bologna F.C. 1909 | Sports | 2.01× | ||
| 11 | Subscription business model | Shopping | 1.99× | ||
| 12 | Coop | Food & Beverages | 1.87× | ||
| 13 | Volunteering | Politics & Society | 1.87× | ||
| 14 | Mediaset | Technology & Electronics | 1.80× | ||
| 15 | Innovation | Business & Career | 1.75× | ||
| 16 | Serie B | Sports | 1.73× | ||
| 17 | Singer-songwriter | Music & Radio | 1.70× | ||
| 18 | Online newspaper | News | 1.59× | ||
| 19 | corriere dello sport | Sports | 1.59× | ||
| 20 | Genetics | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Individualism | JOY | 1.60× | |
| Patriotism | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Catania has an estimated audience of 6,016,968 people in Italy, concentrated in Sicilia and Lombardy.
52.3% of Catania fans are female, 47.7% are male, with an average age of 44.5 years.
Catania fans show strongest brand affinity for Wikipedia (2.44×), Coop (1.87×), and Volunteering (1.87×) over the country average.
Catania fans in Italy are most concentrated in Sicilia (reach ~4M), Lombardy (reach ~900K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Catania itself, the audience over-indexes on Coop (1.87×), Volunteering (1.87×), Calcio Catania (5.25×), and Singer-songwriter (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Catania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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