Top list · Italy

Top 100 Cities in Italy

This curated ranking covers the 100 largest cities in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4.1k cities tracked in Italy, the 100 ranked here account for the largest measured audience reach. Rome, Milan and Naples lead the list with a combined estimated audience of 85M people. Across all 100 entries the average audience size is 4.1M, and the largest, Rome, reaches around 31M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each city, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Prato 2.3M 43.9 53.6% City
52 Stuttgart 2.3M 42.5 22.5% City
53 Ferrara 2.3M 40.3 54.9% City
54 Round Rock, Texas 2.3M 42.2 64.9% City
55 Buenos Aires 2.2M 40.4 56.9% City
56 Como 2.2M 44.9 58.0% City
57 Este, Veneto 2.2M City
58 Geneva 2.1M 44.4 55.1% City
59 Udine 2.1M 41.4 48.6% City
60 Piacenza 2.1M 42.1 53.0% City
61 Livorno 2.1M 42.4 51.5% City
62 Trento 2.1M 41.5 52.5% City
63 Medjugorje 2.1M 51.7 69.6% City
64 Hong Kong 2M 44.4 65.7% City
65 Ponce, Puerto Rico 2M 45.4 65.1% City
66 Copenhagen 2M 42.3 69.4% City
67 Madrid 2M 41.6 58.3% City
68 Ancona 2M 42.1 55.7% City
69 Athens 2M 42.4 53.2% City
70 Positano 1.9M 45.5 64.7% City
71 Tirana 1.9M 37.9 52.0% City
72 Portofino 1.9M 47.8 53.7% City
73 Foggia 1.9M 40.3 46.0% City
74 Miami 1.9M 37.3 46.0% City
75 Lezhë 1.8M 40.7 55.2% City

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each city by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest city in Italy?

Rome currently leads with an estimated audience of 31M people in Italy.

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