Bologna Audience in Italy
Bologna has an estimated audience of 10,488,211 people in Italy. 52.8% are female, 47.2% are male, average age 44.5. Top regions: Emilia-Romagna, Lombardy, Lazio. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Singer-songwriter.
The average Bologna fan in Italy is 44.5 years old, balanced, and lives primarily in Emilia-Romagna. The audience is concentrated in Emilia-Romagna, Lombardy, Lazio. Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.12× the country average). Demographically, the Bologna audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bologna fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.5 |
| Estimated audience size | 10,488,211 |
Audience persona
The typical Bologna fan in Italy is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
Bologna fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Emilia-Romagna | ~3.5M | 4.53× |
| Lombardy | ~2M | 1.11× |
| Lazio | ~1M | 0.9× |
| Tuscany | ~900K | 1.31× |
| Veneto | ~900K | 1.07× |
| Campania | ~800K | 0.72× |
| Sicilia | ~600K | 0.67× |
| Piedmont | ~600K | 0.72× |
| Puglia | ~500K | 0.75× |
| Marche | ~300K | 1.04× |
| Liguria | ~200K | 0.76× |
| Calabria | ~200K | 0.66× |
| Sardinia | ~200K | 0.65× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.96× |
| Abruzzo | ~200K | 0.76× |
| Friuli-Venezia Giulia | ~200K | 0.8× |
| Umbria | ~100K | 0.79× |
| Molise | ~30K | 0.57× |
| Aosta Valley | ~10K | 0.48× |
Top brand affinities of Bologna fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.12× | Internet & Social Media |
| 1.89× | Internet & Social Media | |
| Personal finance | 1.52× | Business & Career |
| Volunteering | 1.96× | Politics & Society |
| Singer-songwriter | 1.73× | Music & Radio |
| Champagne | 2.22× | Food & Beverages |
| Satire | 2.64× | Literature |
| Mediaset | 2.09× | Technology & Electronics |
| Coop | 1.59× | Food & Beverages |
| Innovation | 1.69× | Business & Career |
| Mineral water | 3.61× | Food & Beverages |
| Serie B | 1.76× | Sports |
| Individualism | 3.6× | Politics & Society |
| Financial services | 1.58× | Business & Career |
| General practitioner | 2.08× | Health |
| Musical theatre | 1.57× | Movies & TV |
| Adriatic Sea | 1.73× | Travel & Leisure |
| Travel website | 1.62× | Travel & Leisure |
| Sanremo Music Festival | 1.76× | Music & Radio |
| Dentistry | 1.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.61 |
| Individualism | JOY | 1.56 |
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.26 |
| Quality Awareness | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 61.0% |
| United States | 5.3% |
| Germany | 2.8% |
See Bologna audiences in other countries
More City audiences in Italy
Frequently asked questions
How many fans does Bologna have in Italy?
Bologna has an estimated audience of 10,488,211 people in Italy, concentrated in Emilia-Romagna and Lombardy.
What is the gender split and age of Bologna fans?
52.8% of Bologna fans are female, 47.2% are male, with an average age of 44.5 years.
Which brands do Bologna fans like most?
Bologna fans show strongest brand affinity for Wikipedia (3.12×), WhatsApp (1.89×), and Personal finance (1.52×) over the country average.
Where do Bologna fans live in Italy?
Bologna fans in Italy are most concentrated in Emilia-Romagna (reach ~3.5M), Lombardy (reach ~2M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Bologna fans also like?
Beyond Bologna itself, the audience over-indexes on WhatsApp (1.89×), Personal finance (1.52×), Volunteering (1.96×), and Singer-songwriter (1.73×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Bologna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.