A data profile of the people who buy, follow and care about Bologna in Italy — modelled from more than twelve digital signal sources. Bologna has an estimated audience of 10,488,211 people in Italy.
The average Bologna fan in Italy is 44.5 years old, balanced, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Lombardy, Lazio.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.12× the country average).
Demographically, the Bologna audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Bologna fan in Italy is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bologna profile in Italy.
52.8% are female, 47.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.5 |
| Estimated audience size | 10,488,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Bologna audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 60.7% |
| United States | 5.2% |
| Germany | 2.7% |
Where the Bologna audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~3.5M | 4.53× | |
| 02 | Tuscany | ~900K | 1.31× | |
| 03 | Lombardy | ~2M | 1.11× | |
| 04 | Veneto | ~900K | 1.07× | |
| 05 | Marche | ~300K | 1.04× | |
| 06 | Trentino-Alto Adige/Südtirol | ~200K | 0.96× | |
| 07 | Lazio | ~1M | 0.90× | |
| 08 | Friuli-Venezia Giulia | ~200K | 0.80× | |
| 09 | Umbria | ~100K | 0.79× | |
| 10 | Liguria | ~200K | 0.76× | |
| 11 | Abruzzo | ~200K | 0.76× | |
| 12 | Puglia | ~500K | 0.75× | |
| 13 | Campania | ~800K | 0.72× | |
| 14 | Piedmont | ~600K | 0.72× | |
| 15 | Sicilia | ~600K | 0.67× | |
| 16 | Calabria | ~200K | 0.66× | |
| 17 | Sardinia | ~200K | 0.65× | |
| 18 | Molise | ~30K | 0.57× | |
| 19 | Aosta Valley | ~10K | 0.48× |
The strongest cross-interests of the Bologna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.61× | ||
| 02 | Individualism | Politics & Society | 3.60× | ||
| 03 | Wikipedia | Internet & Social Media | 3.12× | ||
| 04 | Satire | Literature | 2.64× | ||
| 05 | Champagne | Food & Beverages | 2.22× | ||
| 06 | Mediaset | Technology & Electronics | 2.09× | ||
| 07 | General practitioner | Health | 2.08× | ||
| 08 | Volunteering | Politics & Society | 1.96× | ||
| 09 | Dentistry | Business & Career | 1.91× | ||
| 10 | Internet & Social Media | 1.89× | |||
| 11 | Serie B | Sports | 1.76× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.76× | ||
| 13 | Singer-songwriter | Music & Radio | 1.73× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.73× | ||
| 15 | Innovation | Business & Career | 1.69× | ||
| 16 | Travel website | Travel & Leisure | 1.62× | ||
| 17 | Coop | Food & Beverages | 1.59× | ||
| 18 | Financial services | Business & Career | 1.58× | ||
| 19 | Musical theatre | Movies & TV | 1.57× | ||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Individualism | JOY | 1.56× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× |
Bologna has an estimated audience of 10,488,211 people in Italy, concentrated in Emilia-Romagna and Lombardy.
52.8% of Bologna fans are female, 47.2% are male, with an average age of 44.5 years.
Bologna fans show strongest brand affinity for Wikipedia (3.12×), WhatsApp (1.89×), and Personal finance (1.52×) over the country average.
Bologna fans in Italy are most concentrated in Emilia-Romagna (reach ~3.5M), Lombardy (reach ~2M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bologna itself, the audience over-indexes on WhatsApp (1.89×), Personal finance (1.52×), Volunteering (1.96×), and Singer-songwriter (1.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bologna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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