Bologna Audience in United States

Bologna logo

Bologna has an estimated audience of 905,551 people in United States. 31.3% are female, 68.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Motorcycle helmet, Microblogging, Singer-songwriter.

The average Bologna fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Motorcycle helmet, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bologna audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bologna fans

Demographic split for Bologna audience in United States
MetricValue
Female31.3%
Male68.7%
Average age40.1
Estimated audience size905,551

Audience persona

The typical Bologna fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bologna in United States
RegionReachAffinity
California116,3931.17×
Texas81,5251.05×
Florida63,8411.04×
New York62,6751.24×
Illinois33,5291.11×
North Carolina31,8741.17×
Pennsylvania30,6881.01×
Georgia30,4611.09×
Ohio29,6591.06×
Michigan25,3731.07×
Virginia25,3491.15×
New Jersey24,3221.06×
Tennessee21,8561.2×
Massachusetts20,5431.15×
Washington19,3101.06×
Arizona18,6711.01×
Indiana18,0151.09×
Maryland16,1841.04×
South Carolina15,0871.11×
Colorado14,7141.03×
Alabama14,6611.16×
Missouri14,2360.98×
Kentucky13,2531.17×
Louisiana11,5940.99×
Wisconsin11,3570.83×
Minnesota11,2230.86×
Oklahoma11,1151.11×
Oregon10,2670.99×
Connecticut9,6541.06×
Mississippi8,4961.14×
Arkansas8,0431.08×
Nevada7,3120.83×
Utah6,5380.81×
Kansas6,4790.91×
Iowa6,3400.85×
New Mexico4,7111.04×
West Virginia4,1981×
Washington, District of Columbia4,1381.52×
Idaho3,6820.81×
Hawaii3,6490.94×
Nebraska3,5670.79×
Maine3,1120.96×
New Hampshire3,0630.86×
Rhode Island2,6660.93×
Delaware2,0210.81×
Montana2,0140.8×
Alaska1,6010.83×
South Dakota1,5520.74×
Vermont1,4780.93×
North Dakota1,4090.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bologna audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Motorcycle helmet13.48×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
BMW M426.19×Cars & Mobility
BMW M321.15×Cars & Mobility
Income tax13.19×Business & Career
MSN4.12×News
Max Verstappen13.32×Sports
Úrsula Corberó39.17×Movies & TV
BMW M524.81×Cars & Mobility
Porsche 91115.11×Cars & Mobility
BMW 3 Series17.48×Cars & Mobility
Colosseum34.21×Travel & Leisure
Staples (Canada)4.15×Business & Career
Grand Theft Auto V9.73×Games
Automobile repair shop7.12×Cars & Mobility
Chopper (motorcycle)8.06×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bologna audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
TravellingTHRILL1.89
Early Adopter MentalityPOWER1.82
ExtroversionTHRILL1.61
Sports ActivityPOWER1.59
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Bologna
CountryShare
Italy61.2%
United States5.3%
Germany2.8%

See Bologna audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Bologna have in United States?

Bologna has an estimated audience of 905,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Bologna fans?

31.3% of Bologna fans are female, 68.7% are male, with an average age of 40.1 years.

Which brands do Bologna fans like most?

Bologna fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Motorcycle helmet (13.48×) over the country average.

Where do Bologna fans live in United States?

Bologna fans in United States are most concentrated in California (reach 116,393), Texas (reach 81,525), and Florida (reach 63,841). These three regions account for the largest share of the active audience.

What other brands do Bologna fans also like?

Beyond Bologna itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Motorcycle helmet (13.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bologna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.