Rascasse Audience Intelligence

Bologna Audience in United States

A data profile of the people who buy, follow and care about Bologna in United States — modelled from more than twelve digital signal sources. Bologna has an estimated audience of 905,551 people in United States.

#330among City in United States#2327among POI in United States#1907in Travel & Leisure

The average Bologna fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Úrsula Corberó, Max Verstappen, with strongest over-indexing on Motorcycle helmet (9.9× the country average).

Demographically, the Bologna audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bologna fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bologna profile in United States.

Audience size
906K
in United States
Gender
31.3%♀
68.7% male
Age
40.1
average years
Country rank
#25291
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bologna fans

31.3% are female, 68.7% are male, average age 40.1.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Bologna audience in United States
MetricValue
Female31.3%
Male68.7%
Average age40.1
Estimated audience size905,551
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Bologna audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Bologna audience comes from United States.

Worldwide audience distribution share by country for Bologna
CountryShare
Italy60.7%
United States5.2%
Germany2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bologna audience in United States is strongest.

Fig. 05

Top regions by affinity

Bologna fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.42×
02New York~60K1.18×
03Tennessee~20K1.18×
04Kentucky~10K1.15×
05Alabama~10K1.14×
06Mississippi~8K1.14×
07North Carolina~30K1.13×
08Virginia~20K1.11×
09Massachusetts~20K1.11×
10California~100K1.10×
11South Carolina~20K1.10×
12Oklahoma~10K1.09×
13Arkansas~8K1.08×
14New Mexico~5K1.06×
15Illinois~30K1.05×
16Georgia~30K1.05×
17Washington~20K1.05×
18West Virginia~4K1.05×
19Michigan~20K1.04×
20Indiana~20K1.04×
21Ohio~30K1.03×
22New Jersey~20K1.03×
23Connecticut~9K1.03×
24Florida~60K1.02×
25Maryland~20K1.02×
26Texas~80K1.00×
27Pennsylvania~30K0.99×
28Arizona~20K0.99×
29Colorado~10K0.99×
30Maine~3K0.99×
31Louisiana~10K0.98×
32Oregon~10K0.98×
33Rhode Island~3K0.98×
34Vermont~2K0.98×
35Missouri~10K0.97×
36Hawaii~4K0.95×
37Alaska~2K0.95×
38Kansas~7K0.93×
39New Hampshire~3K0.93×
40Montana~2K0.87×
41Delaware~2K0.87×
42Minnesota~10K0.86×
43Utah~7K0.86×
44Iowa~6K0.86×
45Idaho~4K0.86×
46Wisconsin~10K0.85×
47Nevada~7K0.85×
48Nebraska~4K0.85×
49South Dakota~2K0.85×
50North Dakota~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Bologna, United States
0.83×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bologna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bologna audience
#·InterestCategoryAffinity×
01Úrsula CorberóMovies & TV31.84×
02BMW M5Cars & Mobility12.58×
03BMW M4Cars & Mobility12.24×
04Motorcycle helmetCars & Mobility9.90×
05Max VerstappenSports9.85×
06BMW M3Cars & Mobility9.36×
07Volkswagen GolfCars & Mobility9.33×
08BMW 3 SeriesCars & Mobility8.13×
09Toyota Land CruiserCars & Mobility6.90×
10DucatiCars & Mobility6.81×
11SuzukiCars & Mobility6.25×
12Chopper (motorcycle)Cars & Mobility5.44×
13Automobile repair shopCars & Mobility5.39×
14Electric motorcycles and scootersCars & Mobility5.08×
15MotoGPSports4.71×
16Sustainable transportCars & Mobility4.31×
17Touring motorcycleCars & Mobility4.00×
18CarGurusCars & Mobility3.65×
19HondaCars & Mobility2.67×
20InnovationBusiness & Career2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bologna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bologna audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Early Adopter MentalityPOWER1.50×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bologna audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Family OrientationCONSERVATISM0.75×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bologna have in United States?

Bologna has an estimated audience of 905,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bologna fans?

31.3% of Bologna fans are female, 68.7% are male, with an average age of 40.1 years.

03

Which brands do Bologna fans like most?

Bologna fans show strongest brand affinity for Motorcycle helmet (9.9×), Úrsula Corberó (31.84×), and Max Verstappen (9.85×) over the country average.

04

Where do Bologna fans live in United States?

Bologna fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bologna fans also like?

Beyond Bologna itself, the audience over-indexes on Úrsula Corberó (31.84×), Max Verstappen (9.85×), CarGurus (3.65×), and Automobile repair shop (5.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bologna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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