Bologna Audience in Germany
Bologna has an estimated audience of 474,847 people in Germany. 33.8% are female, 66.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ducati, Borussia Dortmund, MotoGP, Tour de France, Aprilia.
The average Bologna fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ducati, Borussia Dortmund, MotoGP, with strongest over-indexing on Ducati (11.63× the country average). Demographically, the Bologna audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bologna fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 40.5 |
| Estimated audience size | 474,847 |
Audience persona
The typical Bologna fan in Germany is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Ducati.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,271 | 1.31× |
| Bayern | 117,373 | 1.54× |
| Baden-Württemberg | 75,540 | 1.17× |
| Hessen | 44,148 | 1.22× |
| Niedersachsen | 38,273 | 0.83× |
| Berlin | 35,401 | 1.67× |
| Sachsen | 23,329 | 1× |
| Rheinland-Pfalz | 22,546 | 0.95× |
| Brandenburg | 13,227 | 0.9× |
| Schleswig-Holstein | 12,065 | 0.71× |
| Hamburg | 11,919 | 1.11× |
| Thüringen | 9,051 | 0.75× |
| Sachsen-Anhalt | 8,294 | 0.67× |
| Mecklenburg-Vorpommern | 5,935 | 0.65× |
| Saarland | 4,003 | 0.69× |
| Bremen | 3,404 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ducati | 11.63× | Cars & Mobility |
| Borussia Dortmund | 1.99× | Sports |
| MotoGP | 6.58× | Sports |
| Tour de France | 6.95× | Sports |
| Aprilia | 12.86× | Cars & Mobility |
| Satire | 5.33× | Literature |
| Lewis Hamilton | 7.58× | Sports |
| Honda | 5.5× | Cars & Mobility |
| KTM | 7.29× | Cars & Mobility |
| Piaggio | 13.95× | Cars & Mobility |
| Moto Guzzi | 12.02× | Cars & Mobility |
| Aston Martin | 5.92× | Cars & Mobility |
| Laura Pausini | 22.09× | Music & Radio |
| Ariel Winter | 11.6× | Movies & TV |
| Suzuki | 5.36× | Cars & Mobility |
| RB Leipzig | 3.39× | Sports |
| Netto Marken-Discount | 2.22× | Shopping |
| Kawasaki | 6.07× | Cars & Mobility |
| Maine Coon | 4.39× | Pets & Animals |
| Lamborghini | 4.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| Risk Appetite | THRILL | 1.69 |
| Sports Activity | POWER | 1.5 |
| Pet Ownership | JOY | 1.49 |
| Quality Awareness | PREMIUM | 1.46 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 61.2% |
| United States | 5.3% |
| Germany | 2.8% |
See Bologna audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bologna have in Germany?
Bologna has an estimated audience of 474,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bologna fans?
33.8% of Bologna fans are female, 66.2% are male, with an average age of 40.5 years.
Which brands do Bologna fans like most?
Bologna fans show strongest brand affinity for Ducati (11.63×), Borussia Dortmund (1.99×), and MotoGP (6.58×) over the country average.
Where do Bologna fans live in Germany?
Bologna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,271), Bayern (reach 117,373), and Baden-Württemberg (reach 75,540). These three regions account for the largest share of the active audience.
What other brands do Bologna fans also like?
Beyond Bologna itself, the audience over-indexes on Borussia Dortmund (1.99×), MotoGP (6.58×), Tour de France (6.95×), and Aprilia (12.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bologna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.