Rascasse Audience Intelligence

Bologna Audience in Germany

A data profile of the people who buy, follow and care about Bologna in Germany — modelled from more than twelve digital signal sources. Bologna has an estimated audience of 474,847 people in Germany.

#222among City in Germany#1048among POI in Germany#961in Travel & Leisure

The average Bologna fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Davos, Laura Pausini, with strongest over-indexing on Motorcycle helmet (9.01× the country average).

Demographically, the Bologna audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bologna fan in Germany is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bologna profile in Germany.

Audience size
475K
in Germany
Gender
33.8%♀
66.2% male
Age
40.5
average years
Country rank
#12259
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bologna fans

33.8% are female, 66.2% are male, average age 40.5.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Bologna audience in Germany
MetricValue
Female33.8%
Male66.2%
Average age40.5
Estimated audience size474,847
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bologna audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Bologna audience comes from Germany.

Worldwide audience distribution share by country for Bologna
CountryShare
Italy60.7%
United States5.2%
Germany2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bologna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bologna fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.59×
02Bayern~100K1.54×
03Nordrhein-Westfalen~100K1.25×
04Baden-Württemberg~80K1.22×
05Hessen~40K1.21×
06Hamburg~10K1.11×
07Sachsen~20K1.00×
08Rheinland-Pfalz~20K0.95×
09Brandenburg~10K0.90×
10Bremen~4K0.87×
11Niedersachsen~40K0.82×
12Thüringen~9K0.78×
13Saarland~4K0.74×
14Schleswig-Holstein~10K0.72×
15Sachsen-Anhalt~9K0.70×
16Mecklenburg-Vorpommern~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Bologna, Germany
0.68×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bologna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bologna audience
#·InterestCategoryAffinity×
01DavosTravel & Leisure30.84×
02Laura PausiniMusic & Radio28.58×
03Allen IversonSports26.82×
04PiaggioCars & Mobility11.60×
05Superbike World ChampionshipSports10.53×
06Bicycle helmetCars & Mobility10.46×
07ApriliaCars & Mobility9.29×
08Motorcycle helmetCars & Mobility9.01×
09DucatiCars & Mobility8.85×
10MotoGPSports6.08×
11Lewis HamiltonSports5.76×
12Electric motorcycles and scootersCars & Mobility4.83×
13Motorcycle accessoriesCars & Mobility4.66×
14HondaCars & Mobility4.63×
15Automobile repair shopCars & Mobility3.99×
16Tour de FranceSports3.74×
17StuttgartTravel & Leisure2.97×
18Formula OneSports2.59×
19NatureHome & Garden2.50×
20Netto Marken-DiscountShopping2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bologna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bologna audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.08×
Quality AwarenessPREMIUM2.08×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bologna audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Price SensitivityPREMIUM0.80×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bologna have in Germany?

Bologna has an estimated audience of 474,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bologna fans?

33.8% of Bologna fans are female, 66.2% are male, with an average age of 40.5 years.

03

Which brands do Bologna fans like most?

Bologna fans show strongest brand affinity for Motorcycle helmet (9.01×), Davos (30.84×), and Laura Pausini (28.58×) over the country average.

04

Where do Bologna fans live in Germany?

Bologna fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bologna fans also like?

Beyond Bologna itself, the audience over-indexes on Davos (30.84×), Laura Pausini (28.58×), Bicycle helmet (10.46×), and MotoGP (6.08×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bologna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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