A data profile of the people who buy, follow and care about Bergamo in Italy — modelled from more than twelve digital signal sources. Bergamo has an estimated audience of 5,354,057 people in Italy.
The average Bergamo fan in Italy is 41.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Coop, Superman, Extreme sport, with strongest over-indexing on Coop (1.63× the country average).
Demographically, the Bergamo audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bergamo fan in Italy is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Bergamo profile in Italy.
53.3% are female, 46.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.9 |
| Estimated audience size | 5,354,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Bergamo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 76.4% |
| Netherlands | 2.0% |
| Finland | 1.7% |
Where the Bergamo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3.5M | 3.56× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.43× | |
| 03 | Veneto | ~500K | 1.28× | |
| 04 | Emilia-Romagna | ~500K | 1.15× | |
| 05 | Piedmont | ~400K | 1.12× | |
| 06 | Liguria | ~200K | 1.00× | |
| 07 | Tuscany | ~400K | 0.99× | |
| 08 | Lazio | ~600K | 0.88× | |
| 09 | Friuli-Venezia Giulia | ~90K | 0.85× | |
| 10 | Sicilia | ~400K | 0.82× | |
| 11 | Marche | ~100K | 0.81× | |
| 12 | Puglia | ~300K | 0.80× | |
| 13 | Campania | ~500K | 0.76× | |
| 14 | Abruzzo | ~90K | 0.74× | |
| 15 | Sardinia | ~100K | 0.73× | |
| 16 | Umbria | ~60K | 0.73× | |
| 17 | Calabria | ~100K | 0.72× | |
| 18 | Aosta Valley | ~10K | 0.72× | |
| 19 | Basilicata | ~30K | 0.65× | |
| 20 | Molise | ~20K | 0.63× |
The strongest cross-interests of the Bergamo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Extreme sport | Sports | 2.17× | ||
| 02 | MLB | Sports | 2.17× | ||
| 03 | DAZN | Movies & TV | 2.15× | ||
| 04 | La Liga | Sports | 2.10× | ||
| 05 | NFL | Sports | 2.10× | ||
| 06 | Novak Djokovic | Sports | 2.09× | ||
| 07 | Motorcycle helmet | Cars & Mobility | 2.07× | ||
| 08 | Political science | Business & Career | 1.94× | ||
| 09 | Sidi | Sports | 1.93× | ||
| 10 | Anne Hathaway | Movies & TV | 1.91× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Superman | Movies & TV | 1.80× | ||
| 13 | Red wine | Food & Beverages | 1.72× | ||
| 14 | Luxury real estate | Business & Career | 1.72× | ||
| 15 | The Championships, Wimbledon | Sports | 1.71× | ||
| 16 | Ligue 1 | Sports | 1.71× | ||
| 17 | Genetics | Kids & Family | 1.67× | ||
| 18 | Coop | Food & Beverages | 1.63× | ||
| 19 | Wine tasting | Food & Beverages | 1.60× | ||
| 20 | Gourmet Foods | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.58× | |
| Risk Appetite | THRILL | 1.52× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.81× |
Bergamo has an estimated audience of 5,354,057 people in Italy, concentrated in Lombardy and Lazio.
53.3% of Bergamo fans are female, 46.7% are male, with an average age of 41.9 years.
Bergamo fans show strongest brand affinity for Coop (1.63×), Superman (1.8×), and Extreme sport (2.17×) over the country average.
Bergamo fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~600K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bergamo itself, the audience over-indexes on Superman (1.8×), Extreme sport (2.17×), Novak Djokovic (2.09×), and Genetics (1.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bergamo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.