Baja California Audience in United States

Baja California logo

Baja California has an estimated audience of 4,026,999 people in United States. 48.1% are female, 51.9% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Nationality, Kendra Scott, Minnesota, jordy nelson.

The average Baja California fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Nationality, Kendra Scott, with strongest over-indexing on Progressive rock (9.32× the country average). Demographically, the Baja California audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Baja California fans

Demographic split for Baja California audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.3
Estimated audience size4,026,999

Audience persona

The typical Baja California fan in United States is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Baja California in United States
RegionReachAffinity
California1,123,7472.54×
Texas415,0341.2×
Florida255,4570.94×
New York214,4940.95×
Illinois145,8501.09×
Arizona139,1891.69×
Washington120,6461.49×
Georgia112,2670.9×
North Carolina106,4130.88×
Pennsylvania105,1920.78×
Ohio94,4200.76×
New Jersey91,9780.9×
Virginia87,3960.89×
Colorado87,0501.37×
Michigan84,4030.8×
Massachusetts75,5050.95×
Oregon70,2611.52×
Tennessee63,5610.79×
Indiana59,8220.81×
Maryland59,0780.85×
Alabama58,1951.03×
Nevada55,1341.42×
Minnesota53,1030.92×
Missouri51,8900.8×
Wisconsin51,1830.84×
Utah47,1211.31×
South Carolina45,2740.75×
Louisiana41,2340.79×
Oklahoma39,6400.89×
Kentucky38,4870.76×
Connecticut38,2370.95×
Kansas29,3830.93×
Iowa28,3880.86×
New Mexico26,6171.32×
Arkansas26,5980.8×
Idaho24,8531.23×
Mississippi21,9610.66×
Hawaii19,5191.13×
Nebraska18,2160.9×
New Hampshire14,0100.88×
Washington, District of Columbia13,3821.11×
Maine12,6700.88×
Montana12,0981.08×
Rhode Island11,4230.89×
West Virginia10,5290.56×
Alaska9,2141.07×
South Dakota7,3480.79×
Delaware7,2210.65×
Vermont6,7410.95×
North Dakota6,5430.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baja California audience
BrandAffinityCategory
Progressive rock9.32×Music & Radio
Nationality7.47×Politics & Society
Kendra Scott7.56×Fashion & Accessoires
Minnesota2.86×Travel & Leisure
jordy nelson18.73×Sports
Israel2.08×Travel & Leisure
Justice2.7×Politics & Society
Buying and Selling Real Estate6.13×Home & Garden
Homie10.93×Politics & Society
Personality4.38×Business & Career
Spinal muscular atrophy6.09×Health
James Madison University7.88×Business & Career
San Pellegrino4.52×Food & Beverages
TeachHUB2.44×Business & Career
Hog Hunting2.05×Sports
Nebraska Cornhuskers football2.04×Sports
JTV (Indonesia)2.83×
Jordan Fisher4.41×Movies & TV
Kemper Amps13.67×Music & Radio
iZombie7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baja California audience
TraitClusterScore
SpiritualityBALANCE1.45
Urban LifestyleOPEN1.45
Social Media UsageJOY1.27
Need for SecurityCONSERVATISM1.27
ExtroversionTHRILL1.26
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Baja California
CountryShare
Mexico43.1%
United States33.9%
Spain6.0%

See Baja California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Baja California have in United States?

Baja California has an estimated audience of 4,026,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Baja California fans?

48.1% of Baja California fans are female, 51.9% are male, with an average age of 41.3 years.

Which brands do Baja California fans like most?

Baja California fans show strongest brand affinity for Progressive rock (9.32×), Nationality (7.47×), and Kendra Scott (7.56×) over the country average.

Where do Baja California fans live in United States?

Baja California fans in United States are most concentrated in California (reach 1,123,747), Texas (reach 415,034), and Florida (reach 255,457). These three regions account for the largest share of the active audience.

What other brands do Baja California fans also like?

Beyond Baja California itself, the audience over-indexes on Nationality (7.47×), Kendra Scott (7.56×), Minnesota (2.86×), and jordy nelson (18.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.