Rascasse Audience Intelligence

Baja California Audience in United States

A data profile of the people who buy, follow and care about Baja California in United States — modelled from more than twelve digital signal sources. Baja California has an estimated audience of 4,026,999 people in United States.

#585among POI in United States#669in Travel & Leisure

The average Baja California fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, The Hills, Web server, with strongest over-indexing on Volaris (12.5× the country average).

Demographically, the Baja California audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baja California fan in United States is balanced, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baja California profile in United States.

Audience size
4M
in United States
Gender
48.1%♀
51.9% male
Age
41.3
average years
Country rank
#8009
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baja California fans

48.1% are female, 51.9% are male, average age 41.3.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Baja California audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.3
Estimated audience size4,026,999
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Baja California audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Baja California audience comes from United States.

Worldwide audience distribution share by country for Baja California
CountryShare
Mexico43.1%
United States33.9%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baja California audience in United States is strongest.

Fig. 05

Top regions by affinity

Baja California fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.35×
02Arizona~100K1.65×
03Oregon~70K1.53×
04Washington~100K1.42×
05Nevada~50K1.41×
06Utah~50K1.31×
07Colorado~80K1.30×
08New Mexico~30K1.28×
09Idaho~30K1.26×
10Alaska~10K1.19×
11Texas~400K1.16×
12Montana~10K1.12×
13Hawaii~20K1.09×
14Washington, District of Columbia~10K1.05×
15Illinois~100K1.02×
16Alabama~60K1.00×
17Vermont~7K1.00×
18Kansas~30K0.96×
19Nebraska~20K0.96×
20South Dakota~9K0.96×
21Minnesota~50K0.95×
22Oklahoma~40K0.94×
23Rhode Island~10K0.94×
24North Dakota~8K0.94×
25Massachusetts~70K0.92×
26Connecticut~40K0.92×
27New Hampshire~10K0.91×
28Maine~10K0.91×
29New York~200K0.89×
30Iowa~30K0.89×
31Virginia~90K0.88×
32Georgia~100K0.87×
33Wisconsin~50K0.87×
34Florida~200K0.86×
35North Carolina~100K0.85×
36New Jersey~90K0.85×
37Indiana~60K0.83×
38Maryland~60K0.83×
39Arkansas~30K0.82×
40Missouri~50K0.81×
41Louisiana~40K0.80×
42Tennessee~60K0.79×
43Michigan~80K0.78×
44Kentucky~40K0.78×
45South Carolina~50K0.76×
46Pennsylvania~100K0.75×
47Delaware~8K0.74×
48Ohio~90K0.73×
49Mississippi~20K0.72×
50West Virginia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Baja California, United States
0.71×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baja California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baja California audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature13.11×
02VolarisTravel & Leisure12.50×
03FIFA Club World CupSports10.91×
04Atlético MadridSports10.70×
05The HillsMovies & TV8.44×
06San Diego PadresSports7.79×
07Colorado RockiesSports7.19×
08MariachiMusic & Radio6.90×
09Web serverTechnology & Electronics6.77×
10Cruz AzulSports6.58×
11Carl's Jr.Food & Beverages6.13×
12Milwaukee BrewersSports4.34×
13Liga MXSports4.05×
14Las VegasTravel & Leisure3.10×
15Detroit TigersSports3.01×
16MexicoTravel & Leisure2.95×
17Spanish languagePolitics & Society2.60×
18Real Madrid C.F.Sports2.29×
19Sam's ClubShopping1.80×
20NatureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baja California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baja California audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.71×
SpiritualityBALANCE1.62×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baja California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.33×
CreativityOPEN0.73×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baja California have in United States?

Baja California has an estimated audience of 4,026,999 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baja California fans?

48.1% of Baja California fans are female, 51.9% are male, with an average age of 41.3 years.

03

Which brands do Baja California fans like most?

Baja California fans show strongest brand affinity for Volaris (12.5×), The Hills (8.44×), and Web server (6.77×) over the country average.

04

Where do Baja California fans live in United States?

Baja California fans in United States are most concentrated in California (reach ~1M), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Baja California fans also like?

Beyond Baja California itself, the audience over-indexes on The Hills (8.44×), Web server (6.77×), Atlético Madrid (10.7×), and Mexico (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Baja California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →