Baja California Audience in Mexico
Baja California has an estimated audience of 5,128,866 people in Mexico. 45.0% are female, 55.0% are male, average age 34.4. Top regions: Baja California, State of Mexico, Distrito Federal. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
The average Baja California fan in Mexico is 34.4 years old, balanced, and lives primarily in Baja California. The audience is concentrated in Baja California, State of Mexico, Distrito Federal. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (242.3× the country average). Demographically, the Baja California audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Baja California fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.4 |
| Estimated audience size | 5,128,866 |
Audience persona
The typical Baja California fan in Mexico is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Baja California fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Baja California | ~1.5M | 6.16× |
| State of Mexico | ~700K | 1× |
| Distrito Federal | ~600K | 0.89× |
| Jalisco | ~300K | 0.74× |
| Puebla | ~200K | 0.82× |
| Veracruz (state) | ~200K | 0.73× |
| Nuevo Leon | ~200K | 0.63× |
| Guanajuato | ~200K | 0.65× |
| Chihuahua | ~100K | 0.72× |
| Chiapas | ~100K | 0.77× |
| Michoacan de Ocampo | ~100K | 0.63× |
| Baja California Sur | ~100K | 2.66× |
| Guerrero | ~100K | 0.81× |
| Hidalgo | ~100K | 0.77× |
| Coahuila de Zaragoza | ~90K | 0.59× |
| Sinaloa | ~80K | 0.62× |
| Yucatan | ~70K | 0.7× |
| Morelos | ~70K | 0.8× |
| Durango | ~60K | 0.83× |
| Tlaxcala | ~40K | 0.75× |
| Aguascalientes | ~40K | 0.65× |
| Zacatecas | ~40K | 0.63× |
| Nayarit | ~40K | 0.74× |
| Campeche | ~30K | 0.65× |
| Colima | ~20K | 0.67× |
Top brand affinities of Baja California fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 242.3× | Shopping |
| Costa Rica | 459.97× | Travel & Leisure |
| Game consoles | 157.08× | Technology & Electronics |
| Catholic Church | 116.02× | Politics & Society |
| Mobile game | 67.78× | Games |
| Travel agency | 80.08× | Travel & Leisure |
| Sarcasm | 74.95× | Politics & Society |
| Exfoliation (cosmetology) | 166.87× | Beauty & Wellness |
| Banana | 60.57× | Food & Beverages |
| Broadcasting of sports events | 88.3× | Movies & TV |
| El País | 56.47× | News |
| Valentine's Day | 97.21× | Kids & Family |
| Dentistry | 50.31× | Business & Career |
| Pilsner | 52.36× | Food & Beverages |
| Freeware | 28.75× | Technology & Electronics |
| Daily Horoscope | 419.2× | Internet & Social Media |
| Multi-level marketing | 42.09× | Business & Career |
| Orange (fruit) | 47.23× | Food & Beverages |
| Sexology | 32.85× | Kids & Family |
| Immigration | 51.33× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.09 |
| Travelling | THRILL | 20.96 |
| Urban Lifestyle | OPEN | 4.76 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 43.1% |
| United States | 33.9% |
| Spain | 6.0% |
See Baja California audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Baja California have in Mexico?
Baja California has an estimated audience of 5,128,866 people in Mexico, concentrated in Baja California and State of Mexico.
What is the gender split and age of Baja California fans?
45.0% of Baja California fans are female, 55.0% are male, with an average age of 34.4 years.
Which brands do Baja California fans like most?
Baja California fans show strongest brand affinity for Shopping and fashion (242.3×), Costa Rica (459.97×), and Game consoles (157.08×) over the country average.
Where do Baja California fans live in Mexico?
Baja California fans in Mexico are most concentrated in Baja California (reach ~1.5M), State of Mexico (reach ~700K), and Distrito Federal (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Baja California fans also like?
Beyond Baja California itself, the audience over-indexes on Costa Rica (459.97×), Game consoles (157.08×), Catholic Church (116.02×), and Mobile game (67.78×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Baja California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.