Baja California Audience in Mexico
Baja California has an estimated audience of 5,128,866 people in Mexico. 45.0% are female, 55.0% are male, average age 34.4. Top regions: Baja California, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, MSN, Puma, Catholic Church, Banana.
The average Baja California fan in Mexico is 34.4 years old, balanced, and lives primarily in Baja California. The audience is concentrated in Baja California, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, MSN, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Baja California audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Baja California fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.4 |
| Estimated audience size | 5,128,866 |
Audience persona
The typical Baja California fan in Mexico is balanced, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Baja California | 1,319,400 | 6.19× |
| State of Mexico | 706,677 | 1× |
| Distrito Federal | 598,588 | 0.89× |
| Jalisco | 278,104 | 0.73× |
| Puebla | 220,523 | 0.81× |
| Veracruz (state) | 217,769 | 0.72× |
| Nuevo Leon | 191,384 | 0.62× |
| Guanajuato | 153,626 | 0.63× |
| Chihuahua | 124,582 | 0.7× |
| Chiapas | 115,172 | 0.75× |
| Baja California Sur | 112,499 | 2.75× |
| Michoacan de Ocampo | 106,743 | 0.6× |
| Guerrero | 103,046 | 0.79× |
| Hidalgo | 93,270 | 0.75× |
| Coahuila de Zaragoza | 85,254 | 0.55× |
| Sinaloa | 81,015 | 0.6× |
| Yucatan | 72,095 | 0.68× |
| Morelos | 68,700 | 0.77× |
| Durango | 56,987 | 0.8× |
| Tlaxcala | 41,689 | 0.71× |
| Aguascalientes | 38,974 | 0.6× |
| Zacatecas | 35,117 | 0.54× |
| Nayarit | 34,266 | 0.69× |
| Campeche | 21,291 | 0.54× |
| Colima | 18,782 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| MSN | 3.18× | News |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.63× | Politics & Society |
| Banana | 2.75× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.85× | Travel & Leisure |
| Pedro Pascal | 2.79× | Movies & TV |
| Sarcasm | 2.58× | Politics & Society |
| Game consoles | 2× | Technology & Electronics |
| Local news | 4.84× | News |
| Broadcasting of sports events | 3.69× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.5× | News |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Dentistry | 2.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.34 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 43.1% |
| United States | 33.9% |
| Spain | 6.0% |
See Baja California audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Baja California have in Mexico?
Baja California has an estimated audience of 5,128,866 people in Mexico, concentrated in Baja California and State of Mexico.
What is the gender split and age of Baja California fans?
45.0% of Baja California fans are female, 55.0% are male, with an average age of 34.4 years.
Which brands do Baja California fans like most?
Baja California fans show strongest brand affinity for Mobile payment (5.93×), MSN (3.18×), and Puma (2.76×) over the country average.
Where do Baja California fans live in Mexico?
Baja California fans in Mexico are most concentrated in Baja California (reach 1,319,400), State of Mexico (reach 706,677), and Distrito Federal (reach 598,588). These three regions account for the largest share of the active audience.
What other brands do Baja California fans also like?
Beyond Baja California itself, the audience over-indexes on MSN (3.18×), Puma (2.76×), Catholic Church (2.63×), and Banana (2.75×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Baja California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.