Survivor (U.S. TV series) Audience in United States

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Survivor (U.S. TV series) has an estimated audience of 7,985,412 people in United States. 59.1% are female, 40.9% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Bruce Willis, Global Television Network, Instant messaging, T-Mobile, TMZ.

The average Survivor (U.S. TV series) fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bruce Willis, Global Television Network, Instant messaging, with strongest over-indexing on Bruce Willis (3.46× the country average). Demographically, the Survivor (U.S. TV series) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Survivor (U.S. TV series) fans

Demographic split for Survivor (U.S. TV series) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.7
Estimated audience size7,985,412

Audience persona

The typical Survivor (U.S. TV series) fan in United States is more female, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Bruce Willis.

Top regions in United States

Top regions ranked by reach for Survivor (U.S. TV series) in United States
RegionReachAffinity
California750,2200.85×
Texas499,4830.73×
Florida456,6290.84×
New York427,4500.96×
Ohio295,2401.2×
Pennsylvania291,9391.09×
Illinois255,8750.96×
Michigan236,5201.13×
North Carolina235,9180.98×
Georgia201,2480.82×
Washington194,1881.21×
Massachusetts178,1921.13×
Arizona175,1831.07×
Tennessee174,4961.09×
Virginia172,9330.89×
New Jersey170,4580.84×
Indiana166,9921.14×
Wisconsin151,8271.26×
Missouri146,3421.14×
Minnesota141,4711.24×
Colorado132,3261.05×
Maryland124,2210.9×
Kentucky117,5611.17×
South Carolina117,3760.98×
Oregon115,1531.26×
Alabama107,3480.96×
Oklahoma87,3840.99×
Utah84,2851.18×
Louisiana82,8040.8×
Iowa75,6291.15×
Connecticut72,0730.9×
Kansas64,2351.02×
Arkansas63,4800.96×
Nevada62,6270.81×
Mississippi50,3240.76×
Idaho41,2691.03×
Maine39,3701.38×
Nebraska35,6180.89×
New Hampshire34,6571.1×
West Virginia34,1920.92×
Hawaii28,1520.82×
New Mexico27,2750.68×
Rhode Island24,9800.98×
Montana23,7251.07×
Washington, District of Columbia23,0200.96×
Delaware19,8300.9×
South Dakota19,5351.06×
Alaska16,7400.98×
Vermont16,2831.16×
North Dakota13,1770.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survivor (U.S. TV series) audience
BrandAffinityCategory
Bruce Willis3.46×Movies & TV
Global Television Network2.42×Movies & TV
Instant messaging1.61×Internet & Social Media
T-Mobile1.55×Technology & Electronics
TMZ1.62×Internet & Social Media
Zoom (TV channel)2.26×Technology & Electronics
The Hills3.46×Movies & TV
Emily Blunt3.73×Movies & TV
Georgie & Mandy's First Marriage1.84×Movies & TV
Southern hip hop1.59×Music & Radio
The Challenge (TV series)4.14×Movies & TV
Electro (music)1.58×Music & Radio
Daily Mail1.57×News
Joseph Gordon-Levitt4.38×Movies & TV
Diane Keaton1.63×Movies & TV
TLC (TV network)1.78×Movies & TV
Bad Bunny1.6×Music & Radio
Chicano rap1.77×Music & Radio
Next (TV series)3.98×Movies & TV
Country rap1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survivor (U.S. TV series) audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Luxury OrientationPREMIUM1.47
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.27
TraditionCONSERVATISM1.15
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Survivor (U.S. TV series)
CountryShare
United States48.0%
India8.0%
United Kingdom6.1%

See Survivor (U.S. TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Survivor (U.S. TV series) have in United States?

Survivor (U.S. TV series) has an estimated audience of 7,985,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Survivor (U.S. TV series) fans?

59.1% of Survivor (U.S. TV series) fans are female, 40.9% are male, with an average age of 41.7 years.

Which brands do Survivor (U.S. TV series) fans like most?

Survivor (U.S. TV series) fans show strongest brand affinity for Bruce Willis (3.46×), Global Television Network (2.42×), and Instant messaging (1.61×) over the country average.

Where do Survivor (U.S. TV series) fans live in United States?

Survivor (U.S. TV series) fans in United States are most concentrated in California (reach 750,220), Texas (reach 499,483), and Florida (reach 456,629). These three regions account for the largest share of the active audience.

What other brands do Survivor (U.S. TV series) fans also like?

Beyond Survivor (U.S. TV series) itself, the audience over-indexes on Global Television Network (2.42×), Instant messaging (1.61×), T-Mobile (1.55×), and TMZ (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Survivor (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.