Rawhide (TV series) Audience in United States

Rawhide (TV series) has an estimated audience of 334,232 people in United States. 44.0% are female, 56.0% are male, average age 49.5. Top regions: California, Arizona, Texas. Top brand affinities: Sam Elliott, Tom Selleck, School of Rock, Shirley MacLaine, Solitaire.

The average Rawhide (TV series) fan in United States is 49.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Sam Elliott, Tom Selleck, School of Rock, with strongest over-indexing on Sam Elliott (52.77× the country average). Demographically, the Rawhide (TV series) audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Rawhide (TV series) fans

Demographic split for Rawhide (TV series) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age49.5
Estimated audience size334,232

Audience persona

The typical Rawhide (TV series) fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for Rawhide (TV series) in United States
RegionReachAffinity
California31,3530.85×
Arizona30,1584.42×
Texas22,9890.8×
Florida14,9600.66×
New York12,3320.66×
Tennessee10,8481.62×
Illinois9,7530.88×
Wisconsin9,1851.83×
Ohio8,7620.85×
North Carolina8,5720.85×
Pennsylvania8,4490.75×
Michigan7,9170.91×
Georgia7,3710.72×
Virginia6,3440.78×
Washington5,6790.85×
New Jersey5,6570.67×
Indiana5,5460.91×
Missouri5,4841.02×
Alabama5,3851.15×
Louisiana5,2551.22×
Colorado4,5800.87×
Massachusetts4,4650.68×
South Carolina4,4290.88×
Minnesota4,2020.88×
Oklahoma4,1111.11×
Kentucky3,8980.93×
Maryland3,6090.63×
Kansas3,6051.37×
Oregon3,4560.9×
Iowa2,8901.05×
Arkansas2,8221.02×
Nevada2,7130.84×
Mississippi2,5500.93×
Utah2,3390.78×
Connecticut2,1770.65×
Nebraska1,8191.08×
New Mexico1,8061.08×
Idaho1,5460.92×
West Virginia1,5210.98×
Wyoming1,2662.56×
Montana1,0611.14×
Maine9830.82×
New Hampshire9170.7×
Hawaii8050.56×
Washington, District of Columbia7200.72×
South Dakota6680.86×
Alaska6420.9×
Delaware6270.68×
North Dakota6250.91×
Rhode Island5830.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rawhide (TV series) audience
BrandAffinityCategory
Sam Elliott52.77×Movies & TV
Tom Selleck46.71×Movies & TV
School of Rock62.68×Movies & TV
Shirley MacLaine60.13×Movies & TV
Solitaire20×Games
Paul Newman36.62×Movies & TV
Clint Eastwood20.88×Movies & TV
The Nanny46.47×Movies & TV
Wheel of Fortune (U.S. game show)16.69×Movies & TV
Zachary Levi35.53×Movies & TV
Midsomer Murders42.47×Movies & TV
Stargate37.72×Movies & TV
Anna Faris20×Movies & TV
Bob Newhart25.75×Movies & TV
Steve McQueen22.29×Movies & TV
Hawaii Five-039.94×Movies & TV
Mission: Impossible10.29×Movies & TV
Kevin Costner11.37×Movies & TV
Phineas and Ferb15.04×Movies & TV
William Shatner10.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rawhide (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.66
TraditionCONSERVATISM1.45
Community OrientationOPEN1.37
SpiritualityBALANCE1.24
ExtroversionTHRILL1.22
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Rawhide (TV series)
CountryShare
United States43.9%
United Kingdom7.4%
Australia6.7%

See Rawhide (TV series) audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Rawhide (TV series) have in United States?

Rawhide (TV series) has an estimated audience of 334,232 people in United States, concentrated in California and Arizona.

What is the gender split and age of Rawhide (TV series) fans?

44.0% of Rawhide (TV series) fans are female, 56.0% are male, with an average age of 49.5 years.

Which brands do Rawhide (TV series) fans like most?

Rawhide (TV series) fans show strongest brand affinity for Sam Elliott (52.77×), Tom Selleck (46.71×), and School of Rock (62.68×) over the country average.

Where do Rawhide (TV series) fans live in United States?

Rawhide (TV series) fans in United States are most concentrated in California (reach 31,353), Arizona (reach 30,158), and Texas (reach 22,989). These three regions account for the largest share of the active audience.

What other brands do Rawhide (TV series) fans also like?

Beyond Rawhide (TV series) itself, the audience over-indexes on Tom Selleck (46.71×), School of Rock (62.68×), Shirley MacLaine (60.13×), and Solitaire (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawhide (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.