Rascasse Audience Intelligence

Rawhide (TV series) Audience in United States

A data profile of the people who buy, follow and care about Rawhide (TV series) in United States — modelled from more than twelve digital signal sources. Rawhide (TV series) has an estimated audience of 336,228 people in United States.

#22among Western in United States#4062among Movie / TV Show / Series in United States#8300in Movies & TV

The average Rawhide (TV series) fan in United States is 49.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Mission: Impossible, Sam Elliott, School of Rock, with strongest over-indexing on Mission: Impossible (66.87× the country average).

Demographically, the Rawhide (TV series) audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rawhide (TV series) fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Mission: Impossible.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rawhide (TV series) profile in United States.

Audience size
336K
in United States
Gender
44.0%♀
56.0% male
Age
49.5
average years
Country rank
#45572
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rawhide (TV series) viewers

44.0% are female, 56.0% are male, average age 49.5.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Rawhide (TV series) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age49.5
Estimated audience size336,228
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Rawhide (TV series) audience in United States
Age bracketShare%
16-196%
20-299%
30-3913%
40-4921%
50+52%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Rawhide (TV series) audience comes from United States.

Worldwide audience distribution share by country for Rawhide (TV series)
CountryShare
United States44.8%
United Kingdom7.1%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rawhide (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rawhide (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K4.15×
02Wyoming~1K2.11×
03Wisconsin~9K1.79×
04Kansas~4K1.34×
05Tennessee~9K1.33×
06Louisiana~5K1.26×
07Montana~1K1.17×
08Alabama~5K1.16×
09Minnesota~5K1.13×
10Oklahoma~4K1.11×
11New Mexico~2K1.08×
12Nebraska~2K1.08×
13Iowa~3K1.07×
14Arkansas~3K1.05×
15West Virginia~2K1.04×
16Missouri~6K1.03×
17South Dakota<1K1.00×
18Alaska<1K1.00×
19Mississippi~3K0.98×
20North Dakota<1K0.96×
21Kentucky~4K0.94×
22Idaho~2K0.94×
23Indiana~6K0.91×
24Oregon~3K0.91×
25Maine~1K0.91×
26Michigan~8K0.87×
27Illinois~10K0.86×
28Colorado~5K0.86×
29Nevada~3K0.86×
30Washington~6K0.85×
31South Carolina~4K0.85×
32California~30K0.83×
33North Carolina~8K0.83×
34Ohio~8K0.82×
35Utah~2K0.80×
36New Hampshire~1K0.80×
37Delaware<1K0.79×
38Texas~20K0.77×
39Virginia~6K0.76×
40Washington, District of Columbia<1K0.76×
41Pennsylvania~8K0.75×
42Georgia~7K0.72×
43Rhode Island<1K0.72×
44Connecticut~2K0.69×
45Hawaii<1K0.69×
46New York~10K0.68×
47Massachusetts~4K0.68×
48Maryland~4K0.66×
49New Jersey~6K0.65×
50Florida~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Rawhide (TV series), United States
0.64×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rawhide (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rawhide (TV series) audience
#·InterestCategoryAffinity×
01School of RockMovies & TV77.00×
02Mission: ImpossibleMovies & TV66.87×
03Shirley MacLaineMovies & TV64.99×
04Sam ElliottMovies & TV46.86×
05The NannyMovies & TV45.15×
06Zachary LeviMovies & TV44.75×
07Tom SelleckMovies & TV38.20×
08Bob NewhartMovies & TV35.53×
09Hawaii Five-0Movies & TV35.34×
10Paul NewmanMovies & TV34.80×
11Midsomer MurdersMovies & TV34.78×
12StargateMovies & TV33.47×
13Clint EastwoodMovies & TV24.39×
14Ed HarrisMovies & TV22.04×
15SolitaireGames20.00×
16Kenny RogersMusic & Radio18.00×
17Anna FarisMovies & TV14.52×
18John WayneMovies & TV13.58×
19William ShatnerMovies & TV12.03×
20Wheel of Fortune (U.S. game show)Movies & TV11.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rawhide (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rawhide (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Family OrientationCONSERVATISM2.31×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rawhide (TV series) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.68×
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rawhide (TV series) have in United States?

Rawhide (TV series) has an estimated audience of 336,228 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Rawhide (TV series) viewers?

44.0% of Rawhide (TV series) fans are female, 56.0% are male, with an average age of 49.5 years.

03

Which brands do Rawhide (TV series) fans like most?

Rawhide (TV series) fans show strongest brand affinity for Mission: Impossible (66.87×), Sam Elliott (46.86×), and School of Rock (77×) over the country average.

04

Where do Rawhide (TV series) fans live in United States?

Rawhide (TV series) fans in United States are most concentrated in California (reach ~30K), Arizona (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rawhide (TV series) fans also like?

Beyond Rawhide (TV series) itself, the audience over-indexes on Sam Elliott (46.86×), School of Rock (77×), Shirley MacLaine (64.99×), and Tom Selleck (38.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See Rawhide (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawhide (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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