Rawhide (TV series) Audience in United States

Rawhide (TV series) logo

Rawhide (TV series) has an estimated audience of 334,232 people in United States. 44.0% are female, 56.0% are male, average age 49.5. Top regions: California, Arizona, Texas. Top brand affinities: Suhr Guitars, Elsword, Nationality, Israel, Non-celiac gluten sensitivity.

The average Rawhide (TV series) fan in United States is 49.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Suhr Guitars, Elsword, Nationality, with strongest over-indexing on Suhr Guitars (39.94× the country average). Demographically, the Rawhide (TV series) audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Rawhide (TV series) fans

Demographic split for Rawhide (TV series) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age49.5
Estimated audience size334,232

Audience persona

The typical Rawhide (TV series) fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Suhr Guitars.

Top regions in United States

Top regions ranked by reach for Rawhide (TV series) in United States
RegionReachAffinity
California31,3530.85×
Arizona30,1584.42×
Texas22,9890.8×
Florida14,9600.66×
New York12,3320.66×
Tennessee10,8481.62×
Illinois9,7530.88×
Wisconsin9,1851.83×
Ohio8,7620.85×
North Carolina8,5720.85×
Pennsylvania8,4490.75×
Michigan7,9170.91×
Georgia7,3710.72×
Virginia6,3440.78×
Washington5,6790.85×
New Jersey5,6570.67×
Indiana5,5460.91×
Missouri5,4841.02×
Alabama5,3851.15×
Louisiana5,2551.22×
Colorado4,5800.87×
Massachusetts4,4650.68×
South Carolina4,4290.88×
Minnesota4,2020.88×
Oklahoma4,1111.11×
Kentucky3,8980.93×
Maryland3,6090.63×
Kansas3,6051.37×
Oregon3,4560.9×
Iowa2,8901.05×
Arkansas2,8221.02×
Nevada2,7130.84×
Mississippi2,5500.93×
Utah2,3390.78×
Connecticut2,1770.65×
Nebraska1,8191.08×
New Mexico1,8061.08×
Idaho1,5460.92×
West Virginia1,5210.98×
Wyoming1,2662.56×
Montana1,0611.14×
Maine9830.82×
New Hampshire9170.7×
Hawaii8050.56×
Washington, District of Columbia7200.72×
South Dakota6680.86×
Alaska6420.9×
Delaware6270.68×
North Dakota6250.91×
Rhode Island5830.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rawhide (TV series) audience
BrandAffinityCategory
Suhr Guitars39.94×Music & Radio
Elsword17.46×Games
Nationality2.11×Politics & Society
Israel2.03×Travel & Leisure
Non-celiac gluten sensitivity10.65×Health
Pillow1.96×Home & Garden
Unique Gifts2.01×Shopping
Jeep Wagoneer4.69×Cars & Mobility
Home staging3.91×Home & Garden
JDSU2.21×Business & Career
Jingoism1.56×Politics & Society
Nebraska Cornhuskers football2.51×Sports
Birthday Gifts2.08×Kids & Family
Pai gow11.69×Games
MK2.16×Music & Radio
Glossier2.7×Beauty & Wellness
Urban horticulture1.78×Home & Garden
edureka17.11×Business & Career
The Halal Guys3.02×Food & Beverages
Captain America (1990 film)2.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rawhide (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.66
TraditionCONSERVATISM1.45
Community OrientationOPEN1.37
SpiritualityBALANCE1.24
ExtroversionTHRILL1.22
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Rawhide (TV series)
CountryShare
United States43.9%
United Kingdom7.4%
Australia6.7%

See Rawhide (TV series) audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Rawhide (TV series) have in United States?

Rawhide (TV series) has an estimated audience of 334,232 people in United States, concentrated in California and Arizona.

What is the gender split and age of Rawhide (TV series) fans?

44.0% of Rawhide (TV series) fans are female, 56.0% are male, with an average age of 49.5 years.

Which brands do Rawhide (TV series) fans like most?

Rawhide (TV series) fans show strongest brand affinity for Suhr Guitars (39.94×), Elsword (17.46×), and Nationality (2.11×) over the country average.

Where do Rawhide (TV series) fans live in United States?

Rawhide (TV series) fans in United States are most concentrated in California (reach 31,353), Arizona (reach 30,158), and Texas (reach 22,989). These three regions account for the largest share of the active audience.

What other brands do Rawhide (TV series) fans also like?

Beyond Rawhide (TV series) itself, the audience over-indexes on Elsword (17.46×), Nationality (2.11×), Israel (2.03×), and Non-celiac gluten sensitivity (10.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawhide (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.