The Mary Tyler Moore Show Audience in United States

The Mary Tyler Moore Show logo

The Mary Tyler Moore Show has an estimated audience of 727,580 people in United States. 76.1% are female, 23.9% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Hampton University, Whataburger, Jingoism, The Halal Guys, Sinaloa.

The average The Mary Tyler Moore Show fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hampton University, Whataburger, Jingoism, with strongest over-indexing on Hampton University (24.6× the country average). Demographically, the The Mary Tyler Moore Show audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of The Mary Tyler Moore Show fans

Demographic split for The Mary Tyler Moore Show audience in United States
MetricValue
Female76.1%
Male23.9%
Average age43.5
Estimated audience size727,580

Audience persona

The typical The Mary Tyler Moore Show fan in United States is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Hampton University.

Top regions in United States

Top regions ranked by reach for The Mary Tyler Moore Show in United States
RegionReachAffinity
California68,5840.86×
Texas48,9970.78×
New York47,0251.16×
Florida40,6130.82×
Illinois28,7251.19×
Pennsylvania27,0501.1×
Ohio26,0361.16×
North Carolina20,9140.96×
Minnesota20,8612×
Michigan20,5391.08×
New Jersey19,4701.05×
Georgia18,2650.81×
Massachusetts17,2061.2×
Virginia16,9440.96×
Tennessee15,5921.07×
Wisconsin15,5171.42×
Indiana14,7641.11×
Washington13,8000.95×
Missouri13,7341.17×
Arizona13,4440.9×
Maryland12,8481.03×
Colorado10,5520.92×
Kentucky10,0101.1×
South Carolina9,5090.87×
Connecticut9,3431.28×
Oregon9,0541.09×
Louisiana8,7400.93×
Alabama8,6720.85×
Oklahoma7,8550.97×
Iowa6,7971.13×
Kansas6,2051.08×
Nevada5,4660.78×
Utah4,9730.76×
Arkansas4,9630.83×
Mississippi4,4970.75×
New Mexico4,0091.1×
New Hampshire3,4531.2×
West Virginia3,3871×
Nebraska3,1500.86×
Idaho3,0570.84×
Maine3,0441.17×
Rhode Island2,8171.22×
Washington, District of Columbia2,3141.06×
Hawaii1,9580.63×
Delaware1,8140.9×
Montana1,7150.85×
Vermont1,3781.08×
North Dakota1,3120.88×
South Dakota1,2160.72×
Alaska9550.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mary Tyler Moore Show audience
BrandAffinityCategory
Hampton University24.6×Business & Career
Whataburger2.53×Food & Beverages
Jingoism2.59×Politics & Society
The Halal Guys7.51×Food & Beverages
Sinaloa3.28×Travel & Leisure
Pillow1.83×Home & Garden
Litter box1.6×Pets & Animals
Elsword12.28×Games
Mothercare2.07×Kids & Family
Good to Great Jim Collins17.06×Literature
Mortgage insurance2.77×Business & Career
Erie County, New York5.29×Travel & Leisure
Saving1.58×Business & Career
Casely3.2×Shopping
The Nice Guys3.97×Movies & TV
Buying a House3.13×Home & Garden
Home staging2.21×Home & Garden
Stradivarius3.58×Shopping
Voltron: Legendary Defender6.66×Movies & TV
Public speaking1.62×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mary Tyler Moore Show audience
TraitClusterScore
SpiritualityBALANCE1.85
TravellingTHRILL1.53
TraditionCONSERVATISM1.53
ExtroversionTHRILL1.49
Community OrientationOPEN1.48
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for The Mary Tyler Moore Show
CountryShare
United States84.2%
Canada5.6%
United Kingdom2.1%

See The Mary Tyler Moore Show audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does The Mary Tyler Moore Show have in United States?

The Mary Tyler Moore Show has an estimated audience of 727,580 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mary Tyler Moore Show fans?

76.1% of The Mary Tyler Moore Show fans are female, 23.9% are male, with an average age of 43.5 years.

Which brands do The Mary Tyler Moore Show fans like most?

The Mary Tyler Moore Show fans show strongest brand affinity for Hampton University (24.6×), Whataburger (2.53×), and Jingoism (2.59×) over the country average.

Where do The Mary Tyler Moore Show fans live in United States?

The Mary Tyler Moore Show fans in United States are most concentrated in California (reach 68,584), Texas (reach 48,997), and New York (reach 47,025). These three regions account for the largest share of the active audience.

What other brands do The Mary Tyler Moore Show fans also like?

Beyond The Mary Tyler Moore Show itself, the audience over-indexes on Whataburger (2.53×), Jingoism (2.59×), The Halal Guys (7.51×), and Sinaloa (3.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mary Tyler Moore Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.