Rascasse Audience Intelligence

The Mary Tyler Moore Show Audience in United States

A data profile of the people who buy, follow and care about The Mary Tyler Moore Show in United States — modelled from more than twelve digital signal sources. The Mary Tyler Moore Show has an estimated audience of 738,990 people in United States.

#13among Sitcom in United States#2420among Movie / TV Show / Series in United States#5370in Movies & TV

The average The Mary Tyler Moore Show fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mission: Impossible, Khan Academy, Once Upon a Time (TV series), with strongest over-indexing on Mission: Impossible (41.83× the country average).

Demographically, the The Mary Tyler Moore Show audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mary Tyler Moore Show fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Mission: Impossible.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mary Tyler Moore Show profile in United States.

Audience size
739K
in United States
Gender
76.1%♀
23.9% male
Age
43.5
average years
Country rank
#28907
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mary Tyler Moore Show viewers

76.1% are female, 23.9% are male, average age 43.5.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for The Mary Tyler Moore Show audience in United States
MetricValue
Female76.1%
Male23.9%
Average age43.5
Estimated audience size738,990
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the The Mary Tyler Moore Show audience in United States
Age bracketShare%
16-198%
20-2920%
30-3921%
40-4918%
50+32%
Fig. 04

Worldwide distribution

84.0%

of the worldwide The Mary Tyler Moore Show audience comes from United States.

Worldwide audience distribution share by country for The Mary Tyler Moore Show
CountryShare
United States84.0%
Canada5.7%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mary Tyler Moore Show audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mary Tyler Moore Show fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.82×
02Wisconsin~10K1.30×
03Rhode Island~3K1.24×
04Missouri~10K1.20×
05Massachusetts~20K1.19×
06New Hampshire~3K1.19×
07Pennsylvania~30K1.17×
08Maryland~10K1.16×
09Maine~3K1.16×
10West Virginia~4K1.13×
11Indiana~10K1.12×
12Kansas~6K1.11×
13Connecticut~8K1.10×
14New Mexico~4K1.10×
15Illinois~30K1.09×
16Ohio~20K1.09×
17Nebraska~4K1.09×
18Iowa~6K1.06×
19Delaware~2K1.06×
20Vermont~1K1.06×
21New York~40K1.04×
22Michigan~20K1.03×
23Kentucky~9K1.03×
24New Jersey~20K1.02×
25Tennessee~10K1.02×
26Oregon~9K1.02×
27Idaho~4K0.98×
28North Dakota~1K0.97×
29Arkansas~6K0.95×
30South Dakota~2K0.95×
31Louisiana~9K0.94×
32Oklahoma~8K0.94×
33Montana~2K0.93×
34Alabama~9K0.92×
35Washington~10K0.91×
36North Carolina~20K0.89×
37Virginia~20K0.89×
38South Carolina~10K0.89×
39Alaska~1K0.89×
40Arizona~10K0.88×
41Washington, District of Columbia~2K0.88×
42Mississippi~5K0.86×
43Colorado~10K0.85×
44Nevada~6K0.80×
45Utah~5K0.79×
46Georgia~20K0.78×
47Hawaii~2K0.78×
48Florida~40K0.77×
49California~60K0.75×
50Texas~50K0.72×
Fig. 06

Affinity by region

Affinity by region — The Mary Tyler Moore Show, United States
0.72×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mary Tyler Moore Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mary Tyler Moore Show audience
#·InterestCategoryAffinity×
01Mission: ImpossibleMovies & TV41.83×
02Dutch WonderlandTravel & Leisure33.64×
03Kings IslandTravel & Leisure33.55×
04America's Test KitchenFood & Beverages29.25×
05SeaWorld San DiegoTravel & Leisure28.70×
06KumonBusiness & Career27.50×
07The Good WifeMovies & TV27.38×
08Bob NewhartMovies & TV26.55×
09Once Upon a Time (TV series)Movies & TV25.43×
10PlatedShopping24.33×
11This Is Us (TV series)Movies & TV21.57×
12Khan AcademyBusiness & Career20.17×
13Jane the VirginMovies & TV19.54×
14Full HouseMovies & TV19.49×
15Chopped (TV series)Movies & TV18.05×
16Knott's Berry FarmTravel & Leisure17.71×
17Valerie BertinelliMovies & TV16.57×
18Sally FieldMovies & TV15.37×
19Pet Supplies PlusShopping14.49×
20Robert RedfordMovies & TV8.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mary Tyler Moore Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mary Tyler Moore Show audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
SpiritualityBALANCE1.79×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mary Tyler Moore Show audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
SustainabilityBALANCE0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mary Tyler Moore Show have in United States?

The Mary Tyler Moore Show has an estimated audience of 738,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mary Tyler Moore Show viewers?

76.1% of The Mary Tyler Moore Show fans are female, 23.9% are male, with an average age of 43.5 years.

03

Which brands do The Mary Tyler Moore Show fans like most?

The Mary Tyler Moore Show fans show strongest brand affinity for Mission: Impossible (41.83×), Khan Academy (20.17×), and Once Upon a Time (TV series) (25.43×) over the country average.

04

Where do The Mary Tyler Moore Show fans live in United States?

The Mary Tyler Moore Show fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Mary Tyler Moore Show fans also like?

Beyond The Mary Tyler Moore Show itself, the audience over-indexes on Khan Academy (20.17×), Once Upon a Time (TV series) (25.43×), SeaWorld San Diego (28.7×), and This Is Us (TV series) (21.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Mary Tyler Moore Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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