Standard 52-card deck Audience in United States
Standard 52-card deck has an estimated audience of 259,234 people in United States. 49.3% are female, 50.7% are male, average age 36.7. Top brand affinities: Skyfall, Supernatural (U.S. TV series), Mobile gambling, BTS, Planet Fitness.
Top brand affinities include Skyfall, Supernatural (U.S. TV series), Mobile gambling, with strongest over-indexing on Skyfall (299.87× the country average). Demographically, the Standard 52-card deck audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Demographics of Standard 52-card deck fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 36.7 |
| Estimated audience size | 259,234 |
Audience persona
The typical Standard 52-card deck fan in United States is balanced, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Skyfall.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skyfall | 299.87× | Movies & TV |
| Supernatural (U.S. TV series) | 21.11× | Movies & TV |
| Mobile gambling | 20× | Games |
| BTS | 12.53× | Music & Radio |
| Planet Fitness | 3.95× | Sports |
| Scarface (1983 film) | 15.61× | Movies & TV |
| Brooch | 27.16× | Fashion & Accessoires |
| Browser games | 8.85× | Games |
| Diaper bag | 5.1× | Kids & Family |
| Non-fiction books | 5.68× | Literature |
| World Poker Tour | 20.07× | Sports |
| Bass guitar | 3.69× | Music & Radio |
| Collectible card game | 6.32× | Games |
| Bachelor of Business Administration | 26.89× | Business & Career |
| Guardians of the Galaxy (film) | 7.83× | Movies & TV |
| Ben Stiller | 7.7× | Movies & TV |
| United States Postal Service | 2.25× | Business & Career |
| MapleStory | 19.06× | Games |
| Game of Thrones | 2.97× | Movies & TV |
| Violin | 3.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 9.5% |
| India | 8.5% |
See Standard 52-card deck audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Standard 52-card deck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.