Rascasse Audience Intelligence

Standard 52-card deck Audience in United States

A data profile of the people who buy, follow and care about Standard 52-card deck in United States — modelled from more than twelve digital signal sources. Standard 52-card deck has an estimated audience of 259,234 people in United States.

#14075among Topic in United States#1240in Games

The average Standard 52-card deck fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skyfall, Supernatural (U.S. TV series), Scarface (1983 film), with strongest over-indexing on Skyfall (268.01× the country average).

Demographically, the Standard 52-card deck audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Standard 52-card deck fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Skyfall.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Standard 52-card deck profile in United States.

Audience size
259K
in United States
Gender
49.3%♀
50.7% male
Age
36.7
average years
Country rank
#51918
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Standard 52-card deck fans

49.3% are female, 50.7% are male, average age 36.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Standard 52-card deck audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.7
Estimated audience size259,234
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Standard 52-card deck audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4916%
50+17%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Standard 52-card deck audience comes from United States.

Worldwide audience distribution share by country for Standard 52-card deck
CountryShare
United States21.5%
Japan9.5%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Standard 52-card deck audience in United States is strongest.

Fig. 05

Top regions by affinity

Standard 52-card deck fans by region: top regions in United States
#RegionReachAffinity×
01California~30K1.19×
02Texas~30K1.13×
03South Carolina~4K1.13×
04Arizona~6K1.12×
05Virginia~7K1.09×
06Alaska<1K1.07×
07Vermont<1K1.06×
08Nebraska~1K1.05×
09Rhode Island<1K1.05×
10North Dakota<1K1.04×
11Illinois~9K1.03×
12Georgia~8K1.03×
13North Carolina~8K1.03×
14South Dakota<1K1.03×
15Utah~2K1.02×
16Montana<1K1.02×
17Nevada~3K1.01×
18Arkansas~2K1.01×
19Delaware<1K1.01×
20Indiana~5K1.00×
21Minnesota~4K1.00×
22Connecticut~3K1.00×
23Idaho~1K0.99×
24West Virginia~1K0.99×
25Hawaii~1K0.99×
26Alabama~4K0.98×
27New Hampshire~1K0.98×
28Maine<1K0.98×
29Washington~5K0.97×
30Oregon~3K0.97×
31Tennessee~5K0.96×
32Colorado~4K0.96×
33Oklahoma~3K0.96×
34Iowa~2K0.96×
35Mississippi~2K0.96×
36Kansas~2K0.96×
37New Mexico~1K0.96×
38Washington, District of Columbia<1K0.96×
39Massachusetts~5K0.95×
40Missouri~4K0.95×
41Louisiana~3K0.95×
42Maryland~4K0.94×
43Wisconsin~4K0.93×
44Kentucky~3K0.93×
45Ohio~7K0.92×
46New Jersey~6K0.92×
47New York~10K0.91×
48Pennsylvania~8K0.89×
49Michigan~6K0.89×
50Florida~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Standard 52-card deck, United States
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Standard 52-card deck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Standard 52-card deck audience
#·InterestCategoryAffinity×
01SkyfallMovies & TV268.01×
02BroochFashion & Accessoires24.78×
03Supernatural (U.S. TV series)Movies & TV23.06×
04Mobile gamblingGames20.00×
05Scarface (1983 film)Movies & TV16.36×
06World Poker TourSports16.02×
07FreeCellGames13.13×
08Indiana Jones (franchise)Movies & TV11.87×
09World Series of PokerGames9.16×
10BTSMusic & Radio7.07×
11NotebookTechnology & Electronics6.57×
12Guardians of the Galaxy (film)Movies & TV5.26×
13Collectible card gameGames4.26×
14Chipotle Mexican GrillFood & Beverages3.59×
15Game of ThronesMovies & TV3.15×
16United States Postal ServiceBusiness & Career2.53×
17Planet FitnessSports2.42×
18Discount storesShopping2.32×
19Pizza HutFood & Beverages2.16×
20Mortgage loansBusiness & Career2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Standard 52-card deck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Standard 52-card deck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Convenience OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Standard 52-card deck audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.83×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Standard 52-card deck have in United States?

Standard 52-card deck has an estimated audience of 259,234 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Standard 52-card deck fans?

49.3% of Standard 52-card deck fans are female, 50.7% are male, with an average age of 36.7 years.

03

Which brands do Standard 52-card deck fans like most?

Standard 52-card deck fans show strongest brand affinity for Skyfall (268.01×), Supernatural (U.S. TV series) (23.06×), and Scarface (1983 film) (16.36×) over the country average.

04

Where do Standard 52-card deck fans live in United States?

Standard 52-card deck fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Standard 52-card deck fans also like?

Beyond Standard 52-card deck itself, the audience over-indexes on Supernatural (U.S. TV series) (23.06×), Scarface (1983 film) (16.36×), Mobile gambling (20×), and Brooch (24.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Standard 52-card deck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard 52-card deck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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