Rascasse Audience Intelligence

Rick Grimes Audience in United States

A data profile of the people who buy, follow and care about Rick Grimes in United States — modelled from more than twelve digital signal sources. Rick Grimes has an estimated audience of 482,945 people in United States.

#268among Fictional Character in United States#903in Literature

The average Rick Grimes fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skyfall, Supernatural (U.S. TV series), Christian Pulisic, with strongest over-indexing on Skyfall (208.39× the country average).

Demographically, the Rick Grimes audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick Grimes fan in United States is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Skyfall.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick Grimes profile in United States.

Audience size
483K
in United States
Gender
51.1%♀
48.9% male
Age
35.5
average years
Country rank
#37425
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Grimes fans

51.1% are female, 48.9% are male, average age 35.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Rick Grimes audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.5
Estimated audience size482,945
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Rick Grimes audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3924%
40-4921%
50+8%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Rick Grimes audience comes from United States.

Worldwide audience distribution share by country for Rick Grimes
CountryShare
United States36.6%
Poland6.2%
Argentina4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Grimes audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick Grimes fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.75×
02Kentucky~9K1.55×
03Oklahoma~7K1.34×
04Arkansas~5K1.28×
05Alabama~8K1.24×
06Tennessee~10K1.21×
07Indiana~10K1.17×
08Mississippi~5K1.17×
09Michigan~10K1.14×
10Arizona~10K1.13×
11Texas~50K1.11×
12Georgia~20K1.10×
13Ohio~20K1.09×
14Missouri~8K1.09×
15Alaska~1K1.08×
16Louisiana~7K1.07×
17North Carolina~20K1.05×
18South Carolina~8K1.03×
19Idaho~2K1.02×
20Maine~2K1.02×
21Utah~4K1.00×
22Kansas~4K0.99×
23New Mexico~2K0.98×
24Pennsylvania~20K0.97×
25Virginia~10K0.97×
26Nevada~5K0.97×
27Washington~9K0.96×
28North Dakota<1K0.96×
29Florida~30K0.95×
30Iowa~4K0.95×
31Nebraska~2K0.95×
32Oregon~5K0.94×
33New Hampshire~2K0.93×
34Montana~1K0.93×
35Delaware~1K0.92×
36California~50K0.90×
37Illinois~10K0.90×
38Rhode Island~1K0.89×
39South Dakota<1K0.88×
40Connecticut~4K0.86×
41Vermont<1K0.85×
42Maryland~7K0.84×
43Massachusetts~8K0.82×
44Wisconsin~6K0.82×
45New York~20K0.81×
46Minnesota~6K0.81×
47New Jersey~10K0.80×
48Colorado~6K0.80×
49Hawaii~1K0.69×
50Washington, District of Columbia<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Rick Grimes, United States
0.65×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Grimes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Grimes audience
#·InterestCategoryAffinity×
01SkyfallMovies & TV208.39×
02Christian PulisicSports20.00×
03malwarebytesTechnology & Electronics20.00×
04John Wick 2Movies & TV20.00×
05Supernatural (U.S. TV series)Movies & TV18.26×
06International educationBusiness & Career13.56×
07Scarface (1983 film)Movies & TV12.28×
08Seth GreenMovies & TV11.03×
09Brittany SnowMovies & TV6.39×
10Breaking BadMovies & TV6.29×
11AMC (TV channel)Movies & TV6.01×
12Rotten TomatoesMovies & TV5.64×
13True DetectiveMovies & TV4.89×
14Diane KeatonMovies & TV4.82×
15Chuck NorrisMovies & TV4.19×
16Game of ThronesMovies & TV3.33×
17Mobile gameGames2.89×
18SupermanMovies & TV2.69×
19RedditInternet & Social Media2.60×
20TMZInternet & Social Media2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Grimes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Grimes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
IndividualismJOY1.57×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Grimes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SustainabilityBALANCE0.67×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Grimes have in United States?

Rick Grimes has an estimated audience of 482,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rick Grimes fans?

51.1% of Rick Grimes fans are female, 48.9% are male, with an average age of 35.5 years.

03

Which brands do Rick Grimes fans like most?

Rick Grimes fans show strongest brand affinity for Skyfall (208.39×), Supernatural (U.S. TV series) (18.26×), and Christian Pulisic (20×) over the country average.

04

Where do Rick Grimes fans live in United States?

Rick Grimes fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Grimes fans also like?

Beyond Rick Grimes itself, the audience over-indexes on Supernatural (U.S. TV series) (18.26×), Christian Pulisic (20×), Scarface (1983 film) (12.28×), and Superman (2.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Grimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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