Rascasse Audience Intelligence

Lamp (electrical component) Audience in Germany

Name: Lamp (electrical component) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lamp (electrical component) in Germany — modelled from more than twelve digital signal sources. Lamp (electrical component) has an estimated audience of 454,247 people in Germany.

#4910among Topic in Germany #685in Home & Garden

The average Lamp (electrical component) fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LED lamp, Chandelier, Möbel Höffner, with strongest over-indexing on LED lamp (12.08× the country average).

Demographically, the Lamp (electrical component) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lamp (electrical component) fan in Germany is balanced, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for LED lamp.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamp (electrical component) profile in Germany.

Audience size

454K

in Germany

Gender

53.6%♀

46.4% male

Age

42.0

average years

Country rank

#12663

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lamp (electrical component) fans

53.6% are female, 46.4% are male, average age 42.0.

Fig. 02

Gender split

53.6%

Female

46.4%

Male

Demographic split for Lamp (electrical component) audience in Germany
Metric	Value
Female	53.6%
Male	46.4%
Average age	42.0
Estimated audience size	454,247

Fig. 03

Age distribution

Age distribution of the Lamp (electrical component) audience in Germany
Age bracket	Share	%
16-19		12%
20-29		17%
30-39		23%
40-49		26%
50+		22%

Fig. 04

Worldwide distribution

3.1%

of the worldwide Lamp (electrical component) audience comes from Germany.

Worldwide audience distribution share by country for Lamp (electrical component)
Country	Share
United States	28.7%
United Kingdom	6.8%
Italy	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamp (electrical component) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lamp (electrical component) fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~40K	1.92×
02	Hessen	~50K	1.35×
03	Hamburg	~10K	1.14×
04	Nordrhein-Westfalen	~100K	1.12×
05	Bremen	~4K	1.12×
06	Bayern	~80K	1.07×
07	Baden-Württemberg	~60K	0.99×
08	Rheinland-Pfalz	~20K	0.98×
09	Saarland	~5K	0.96×
10	Niedersachsen	~40K	0.95×
11	Schleswig-Holstein	~20K	0.95×
12	Brandenburg	~10K	0.84×
13	Thüringen	~10K	0.82×
14	Sachsen	~20K	0.81×
15	Sachsen-Anhalt	~10K	0.81×
16	Mecklenburg-Vorpommern	~7K	0.75×

Affinity by region — Lamp (electrical component), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamp (electrical component) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamp (electrical component) audience
#	Interest	Category	×
01	Chandelier	Home & Garden	14.60×
02	LED lamp	Home & Garden	12.08×
03	Mike Shinoda	Music & Radio	11.95×
04	Candle wick	Home & Garden	10.37×
05	Nightlight	Travel & Leisure	9.24×
06	Möbel Höffner	Home & Garden	5.55×
07	FIS Alpine Ski World Cup	Sports	4.48×
08	Non-alcoholic beverage	Food & Beverages	4.04×
09	Aluminium	Home & Garden	4.00×
10	Ligue 1	Sports	3.66×
11	Tour de France	Sports	3.47×
12	Tableware	Food & Beverages	3.42×
13	Candle	Home & Garden	3.17×
14	Efficient energy use	Technology & Electronics	3.01×
15	Made in Italy	Business & Career	2.72×
16	Unique Gifts	Shopping	2.55×
17	Danish design	Home & Garden	2.36×
18	Zara	Shopping	2.20×
19	Ryanair	Travel & Leisure	2.07×
20	IKEA	Home & Garden	1.75×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamp (electrical component) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lamp (electrical component) audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.89×
Design Affinity	PREMIUM	1.78×
Risk Appetite	THRILL	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lamp (electrical component) audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.83×
Social Media Usage	JOY	0.88×
Creativity	OPEN	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lamp (electrical component) have in Germany?

Lamp (electrical component) has an estimated audience of 454,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lamp (electrical component) fans?

53.6% of Lamp (electrical component) fans are female, 46.4% are male, with an average age of 42.0 years.

Which brands do Lamp (electrical component) fans like most?

Lamp (electrical component) fans show strongest brand affinity for LED lamp (12.08×), Chandelier (14.6×), and Möbel Höffner (5.55×) over the country average.

Where do Lamp (electrical component) fans live in Germany?

Lamp (electrical component) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Lamp (electrical component) fans also like?

Beyond Lamp (electrical component) itself, the audience over-indexes on Chandelier (14.6×), Möbel Höffner (5.55×), Efficient energy use (3.01×), and Tour de France (3.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Lamp (electrical component) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lamp (electrical component). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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