Lamp (electrical component) Audience in Germany
Lamp (electrical component) has an estimated audience of 454,247 people in Germany. 53.6% are female, 46.4% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Artistic inspiration, Natural rubber, Product design.
The average Lamp (electrical component) fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Artistic inspiration, with strongest over-indexing on Home construction (1.7× the country average). Demographically, the Lamp (electrical component) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lamp (electrical component) fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.0 |
| Estimated audience size | 454,247 |
Audience persona
The typical Lamp (electrical component) fan in Germany is balanced, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,808 | 0.97× |
| Bayern | 83,033 | 1.14× |
| Baden-Württemberg | 60,603 | 0.98× |
| Hessen | 53,411 | 1.54× |
| Berlin | 44,718 | 2.2× |
| Niedersachsen | 38,181 | 0.87× |
| Rheinland-Pfalz | 20,404 | 0.9× |
| Sachsen | 18,444 | 0.83× |
| Schleswig-Holstein | 13,589 | 0.83× |
| Hamburg | 12,288 | 1.2× |
| Brandenburg | 10,708 | 0.76× |
| Sachsen-Anhalt | 8,358 | 0.71× |
| Thüringen | 8,233 | 0.71× |
| Mecklenburg-Vorpommern | 5,112 | 0.59× |
| Saarland | 4,585 | 0.82× |
| Bremen | 4,501 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.7× | Home & Garden |
| Progressive rock | 2.43× | Music & Radio |
| Artistic inspiration | 1.64× | Arts & Culture |
| Natural rubber | 2.95× | Cars & Mobility |
| Product design | 1.91× | Business & Career |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Google Home | 5.06× | Technology & Electronics |
| Indigenous Australian art | 5.01× | Arts & Culture |
| Fairy godmother | 14.12× | Literature |
| Eco Friendly Living | 2.36× | Home & Garden |
| Stucco | 1.55× | Home & Garden |
| Nationality | 1.72× | Politics & Society |
| Home Delivery | 1.51× | Food & Beverages |
| Women's empowerment | 1.95× | Politics & Society |
| Theocracy | 5.42× | Music & Radio |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Coworking | 2.02× | Business & Career |
| Geothermal heating | 2.44× | Home & Garden |
| Janitor | 3.01× | Home & Garden |
| New Era (Namibia) | 2.02× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.32 |
| Design Affinity | PREMIUM | 2.1 |
| DIY Mentality | THRILL | 2.06 |
| Pet Ownership | JOY | 1.63 |
| Sustainability | BALANCE | 1.57 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 6.8% |
| Italy | 4.3% |
See Lamp (electrical component) audiences in other countries
- Lamp (electrical component) — United States
- Lamp (electrical component) — United Kingdom
- Lamp (electrical component) — France
- Lamp (electrical component) — Italy
- Lamp (electrical component) — Spain
- Lamp (electrical component) — Brazil
- Lamp (electrical component) — Japan
- Lamp (electrical component) — South Korea
- Lamp (electrical component) — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lamp (electrical component) have in Germany?
Lamp (electrical component) has an estimated audience of 454,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lamp (electrical component) fans?
53.6% of Lamp (electrical component) fans are female, 46.4% are male, with an average age of 42.0 years.
Which brands do Lamp (electrical component) fans like most?
Lamp (electrical component) fans show strongest brand affinity for Home construction (1.7×), Progressive rock (2.43×), and Artistic inspiration (1.64×) over the country average.
Where do Lamp (electrical component) fans live in Germany?
Lamp (electrical component) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,808), Bayern (reach 83,033), and Baden-Württemberg (reach 60,603). These three regions account for the largest share of the active audience.
What other brands do Lamp (electrical component) fans also like?
Beyond Lamp (electrical component) itself, the audience over-indexes on Progressive rock (2.43×), Artistic inspiration (1.64×), Natural rubber (2.95×), and Product design (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lamp (electrical component). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.