Lamp (electrical component) Audience in United States

Lamp (electrical component) has an estimated audience of 4,187,577 people in United States. 59.4% are female, 40.6% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Enterprise Rent-A-Car.

The average Lamp (electrical component) fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (17.57× the country average). Demographically, the Lamp (electrical component) audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lamp (electrical component) fans

Demographic split for Lamp (electrical component) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age45.7
Estimated audience size4,187,577

Audience persona

The typical Lamp (electrical component) fan in United States is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Lamp (electrical component) in United States
RegionReachAffinity
California560,7051.22×
Texas426,4741.18×
New York282,9031.21×
Florida269,2200.95×
Georgia153,5491.19×
Illinois152,2961.09×
Pennsylvania146,7161.04×
North Carolina145,1121.15×
Ohio131,7441.02×
Virginia115,0511.13×
Michigan111,4671.02×
New Jersey107,2221.01×
Tennessee97,5201.16×
Washington94,1661.12×
Massachusetts91,2341.11×
Indiana81,8521.07×
Arizona81,5320.95×
Missouri73,7701.09×
Maryland72,9601.01×
Alabama69,7501.19×
South Carolina69,2231.1×
Colorado64,9870.98×
Louisiana61,4961.14×
Minnesota60,3091.01×
Wisconsin59,2280.94×
Kentucky54,2251.03×
Oregon49,9871.04×
Oklahoma47,9111.03×
Connecticut43,0801.03×
Arkansas37,5741.09×
Utah36,6700.98×
Mississippi36,6531.06×
Nevada36,0610.89×
Kansas32,8230.99×
Iowa31,8590.92×
Nebraska19,7590.94×
Idaho18,5790.88×
West Virginia18,0400.93×
New Mexico17,6850.84×
New Hampshire14,3820.87×
Maine13,9570.93×
Hawaii13,8520.77×
Washington, District of Columbia13,2191.05×
Rhode Island12,9600.97×
Delaware9,9100.86×
Montana9,7570.84×
South Dakota8,5700.89×
North Dakota7,3920.86×
Vermont6,8000.93×
Alaska6,0450.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamp (electrical component) audience
BrandAffinityCategory
Google Maps17.57×Internet & Social Media
Capital One17.2×Business & Career
CarGurus19.81×Cars & Mobility
Indeed.com13.31×Business & Career
Enterprise Rent-A-Car15.64×Cars & Mobility
Google News14.12×News
DeviantArt16.5×Internet & Social Media
AccuWeather14.82×Home & Garden
Circle K15.41×Shopping
Beetlejuice10.52×Movies & TV
Diane Keaton12.94×Movies & TV
ICloud18.97×Technology & Electronics
Jeff Bezos22.4×Business & Career
Khan Academy16.6×Business & Career
Bruce Willis13.97×Movies & TV
Apple Store15.2×Shopping
Aaron Rodgers11.99×Sports
Kendra Scott19.42×Fashion & Accessoires
Billy Bob Thornton15.91×Movies & TV
Google Earth16.32×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamp (electrical component) audience
TraitClusterScore
Quality AwarenessPREMIUM1.56
Design AffinityPREMIUM1.53
Convenience OrientationPREMIUM1.46
DIY MentalityTHRILL1.44
IndividualismJOY1.4
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Lamp (electrical component)
CountryShare
United States28.8%
United Kingdom6.8%
Italy4.3%

See Lamp (electrical component) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lamp (electrical component) have in United States?

Lamp (electrical component) has an estimated audience of 4,187,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamp (electrical component) fans?

59.4% of Lamp (electrical component) fans are female, 40.6% are male, with an average age of 45.7 years.

Which brands do Lamp (electrical component) fans like most?

Lamp (electrical component) fans show strongest brand affinity for Google Maps (17.57×), Capital One (17.2×), and CarGurus (19.81×) over the country average.

Where do Lamp (electrical component) fans live in United States?

Lamp (electrical component) fans in United States are most concentrated in California (reach 560,705), Texas (reach 426,474), and New York (reach 282,903). These three regions account for the largest share of the active audience.

What other brands do Lamp (electrical component) fans also like?

Beyond Lamp (electrical component) itself, the audience over-indexes on Capital One (17.2×), CarGurus (19.81×), Indeed.com (13.31×), and Enterprise Rent-A-Car (15.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamp (electrical component). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.