Lamp (electrical component) Audience in United States

Lamp (electrical component) logo

Lamp (electrical component) has an estimated audience of 4,187,577 people in United States. 59.4% are female, 40.6% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Governor of Michigan, Fairy godmother, Goop, Product design.

The average Lamp (electrical component) fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Governor of Michigan, Fairy godmother, with strongest over-indexing on Vocal harmony (13.32× the country average). Demographically, the Lamp (electrical component) audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lamp (electrical component) fans

Demographic split for Lamp (electrical component) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age45.7
Estimated audience size4,187,577

Audience persona

The typical Lamp (electrical component) fan in United States is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Lamp (electrical component) in United States
RegionReachAffinity
California560,7051.22×
Texas426,4741.18×
New York282,9031.21×
Florida269,2200.95×
Georgia153,5491.19×
Illinois152,2961.09×
Pennsylvania146,7161.04×
North Carolina145,1121.15×
Ohio131,7441.02×
Virginia115,0511.13×
Michigan111,4671.02×
New Jersey107,2221.01×
Tennessee97,5201.16×
Washington94,1661.12×
Massachusetts91,2341.11×
Indiana81,8521.07×
Arizona81,5320.95×
Missouri73,7701.09×
Maryland72,9601.01×
Alabama69,7501.19×
South Carolina69,2231.1×
Colorado64,9870.98×
Louisiana61,4961.14×
Minnesota60,3091.01×
Wisconsin59,2280.94×
Kentucky54,2251.03×
Oregon49,9871.04×
Oklahoma47,9111.03×
Connecticut43,0801.03×
Arkansas37,5741.09×
Utah36,6700.98×
Mississippi36,6531.06×
Nevada36,0610.89×
Kansas32,8230.99×
Iowa31,8590.92×
Nebraska19,7590.94×
Idaho18,5790.88×
West Virginia18,0400.93×
New Mexico17,6850.84×
New Hampshire14,3820.87×
Maine13,9570.93×
Hawaii13,8520.77×
Washington, District of Columbia13,2191.05×
Rhode Island12,9600.97×
Delaware9,9100.86×
Montana9,7570.84×
South Dakota8,5700.89×
North Dakota7,3920.86×
Vermont6,8000.93×
Alaska6,0450.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamp (electrical component) audience
BrandAffinityCategory
Vocal harmony13.32×Music & Radio
Governor of Michigan19.71×Politics & Society
Fairy godmother18.78×Literature
Goop12.82×Internet & Social Media
Product design4.42×Business & Career
UK garage12.19×Music & Radio
Historic site9.11×Arts & Culture
Grinch7.9×Movies & TV
Hipster17.96×Politics & Society
Wok11.97×Food & Beverages
Hibachi13.5×Food & Beverages
Cherish (group)18.52×Music & Radio
Google Home10.51×Technology & Electronics
headspace14.7×Health
Grace Slick12.21×Music & Radio
Israel2.64×Travel & Leisure
TV Fanatic13.18×Movies & TV
Mathcore9.79×Music & Radio
El Paso County, Colorado15.71×Travel & Leisure
EL FINANCIERO17.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamp (electrical component) audience
TraitClusterScore
Quality AwarenessPREMIUM1.56
Design AffinityPREMIUM1.53
Convenience OrientationPREMIUM1.46
DIY MentalityTHRILL1.44
IndividualismJOY1.4
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Lamp (electrical component)
CountryShare
United States28.8%
United Kingdom6.8%
Italy4.3%

See Lamp (electrical component) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lamp (electrical component) have in United States?

Lamp (electrical component) has an estimated audience of 4,187,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamp (electrical component) fans?

59.4% of Lamp (electrical component) fans are female, 40.6% are male, with an average age of 45.7 years.

Which brands do Lamp (electrical component) fans like most?

Lamp (electrical component) fans show strongest brand affinity for Vocal harmony (13.32×), Governor of Michigan (19.71×), and Fairy godmother (18.78×) over the country average.

Where do Lamp (electrical component) fans live in United States?

Lamp (electrical component) fans in United States are most concentrated in California (reach 560,705), Texas (reach 426,474), and New York (reach 282,903). These three regions account for the largest share of the active audience.

What other brands do Lamp (electrical component) fans also like?

Beyond Lamp (electrical component) itself, the audience over-indexes on Governor of Michigan (19.71×), Fairy godmother (18.78×), Goop (12.82×), and Product design (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamp (electrical component). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.