Rascasse Audience Intelligence

Sport1 Audience in Germany

A data profile of the people who buy, follow and care about Sport1 in Germany — modelled from more than twelve digital signal sources. Sport1 has an estimated audience of 3,260,455 people in Germany.

#18among TV Channel in Germany#151in Sports

The average Sport1 fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on FIFA World Cup (2.17× the country average).

Demographically, the Sport1 audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sport1 fan in Germany is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport1 profile in Germany.

Audience size
3.3M
in Germany
Gender
22.9%♀
77.1% male
Age
41.7
average years
Country rank
#1910
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sport1

22.9% are female, 77.1% are male, average age 41.7.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Sport1 audience in Germany
MetricValue
Female22.9%
Male77.1%
Average age41.7
Estimated audience size3,260,455
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Sport1 audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Sport1 audience comes from Germany.

Worldwide audience distribution share by country for Sport1
CountryShare
Germany72.0%
Austria4.6%
Norway3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sport1 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K1.46×
02Rheinland-Pfalz~200K1.25×
03Baden-Württemberg~500K1.22×
04Saarland~50K1.15×
05Schleswig-Holstein~100K1.10×
06Nordrhein-Westfalen~800K1.09×
07Thüringen~90K1.08×
08Niedersachsen~300K1.06×
09Hessen~300K1.01×
10Sachsen-Anhalt~90K1.01×
11Sachsen~100K0.90×
12Mecklenburg-Vorpommern~50K0.88×
13Brandenburg~90K0.86×
14Berlin~100K0.67×
15Hamburg~50K0.66×
16Bremen~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Sport1, Germany
0.62×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport1 audience
#·InterestCategoryAffinity×
01IHF World Men's Handball ChampionshipSports3.34×
02KickerSports3.06×
03Sport BildSports2.92×
04Alexander ZverevSports2.52×
05RB LeipzigSports2.50×
06Borussia MönchengladbachSports2.36×
07American footballSports2.32×
08TransfermarktSports2.21×
09FIFA World CupSports2.17×
10Premier LeagueSports2.17×
11FC Schalke 04Sports2.17×
12SV Werder BremenSports2.11×
13Borussia DortmundSports2.10×
142. BundesligaSports2.04×
15UEFA Champions LeagueSports1.99×
16FC Bayern MunichSports1.97×
17BundesligaSports1.92×
18SportschauSports1.86×
19Real Madrid C.F.Sports1.86×
20VfB StuttgartSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport1 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.08×
Early Adopter MentalityPOWER1.06×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.70×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sport1 have in Germany?

Sport1 has an estimated audience of 3,260,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sport1 fans?

22.9% of Sport1 fans are female, 77.1% are male, with an average age of 41.7 years.

03

Which brands do Sport1 fans like most?

Sport1 fans show strongest brand affinity for FIFA World Cup (2.17×), FC Bayern Munich (1.97×), and Borussia Dortmund (2.1×) over the country average.

04

Where do Sport1 fans live in Germany?

Sport1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~800K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sport1 fans also like?

Beyond Sport1 itself, the audience over-indexes on FC Bayern Munich (1.97×), Borussia Dortmund (2.1×), Bundesliga (1.92×), and IHF World Men's Handball Championship (3.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Sport1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sport1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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