Sport1 Audience in Germany
Sport1 has an estimated audience of 3,270,607 people in Germany. 22.9% are female, 77.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Cuba Gooding Jr., Snow White (Fables), Unique Gifts, Haberler.
The average Sport1 fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Cuba Gooding Jr., Snow White (Fables), with strongest over-indexing on Litter box (2.29× the country average). Demographically, the Sport1 audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: TV Channel
Demographics of Sport1 fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 41.7 |
| Estimated audience size | 3,270,607 |
Audience persona
The typical Sport1 fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 797,307 | 1.11× |
| Bayern | 775,085 | 1.47× |
| Baden-Württemberg | 545,121 | 1.22× |
| Niedersachsen | 340,248 | 1.07× |
| Hessen | 255,649 | 1.03× |
| Rheinland-Pfalz | 207,387 | 1.27× |
| Sachsen | 142,299 | 0.89× |
| Schleswig-Holstein | 131,650 | 1.12× |
| Berlin | 103,785 | 0.71× |
| Brandenburg | 86,877 | 0.86× |
| Thüringen | 86,708 | 1.04× |
| Sachsen-Anhalt | 82,785 | 0.98× |
| Mecklenburg-Vorpommern | 53,149 | 0.85× |
| Hamburg | 51,561 | 0.7× |
| Saarland | 43,694 | 1.09× |
| Bremen | 16,818 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.29× | Pets & Animals |
| Cuba Gooding Jr. | 8.79× | Movies & TV |
| Snow White (Fables) | 2.85× | Literature |
| Unique Gifts | 1.64× | Shopping |
| Haberler | 1.56× | News |
| Progressive rock | 1.83× | Music & Radio |
| Israel | 1.98× | Travel & Leisure |
| Birthday Gifts | 1.6× | Kids & Family |
| Chalkidiki | 3.65× | Travel & Leisure |
| Emperor Entertainment Group | 2.94× | Business & Career |
| Google Analytics | 1.93× | Internet & Social Media |
| Carrie (novel) | 4.13× | Literature |
| Noodle (Gorillaz) | 2.27× | Music & Radio |
| The Equalizer | 3.4× | Movies & TV |
| Alaska | 2.37× | Travel & Leisure |
| Loincloth | 1.78× | Fashion & Accessoires |
| Cosenza Calcio | 9.92× | Sports |
| Hebe | 2.8× | Home & Garden |
| Graham Greene (actor) | 2.18× | |
| Sailor | 2.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 1.05 |
| Pet Ownership | JOY | 1.03 |
| Need for Security | CONSERVATISM | 0.98 |
| Early Adopter Mentality | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.3% |
| Austria | 4.6% |
| Norway | 3.6% |
See Sport1 audiences in other countries
More Sports audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sport1 have in Germany?
Sport1 has an estimated audience of 3,270,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sport1 fans?
22.9% of Sport1 fans are female, 77.1% are male, with an average age of 41.7 years.
Which brands do Sport1 fans like most?
Sport1 fans show strongest brand affinity for Litter box (2.29×), Cuba Gooding Jr. (8.79×), and Snow White (Fables) (2.85×) over the country average.
Where do Sport1 fans live in Germany?
Sport1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 797,307), Bayern (reach 775,085), and Baden-Württemberg (reach 545,121). These three regions account for the largest share of the active audience.
What other brands do Sport1 fans also like?
Beyond Sport1 itself, the audience over-indexes on Cuba Gooding Jr. (8.79×), Snow White (Fables) (2.85×), Unique Gifts (1.64×), and Haberler (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.