Sport1 Audience in Germany
Sport1 has an estimated audience of 3,270,607 people in Germany. 22.9% are female, 77.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Transfermarkt, RTL Television, Satire.
The average Sport1 fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Transfermarkt, with strongest over-indexing on Borussia Dortmund (2.97× the country average). Demographically, the Sport1 audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: TV Channel
Demographics of Sport1 fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 41.7 |
| Estimated audience size | 3,270,607 |
Audience persona
The typical Sport1 fan in Germany is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 797,307 | 1.11× |
| Bayern | 775,085 | 1.47× |
| Baden-Württemberg | 545,121 | 1.22× |
| Niedersachsen | 340,248 | 1.07× |
| Hessen | 255,649 | 1.03× |
| Rheinland-Pfalz | 207,387 | 1.27× |
| Sachsen | 142,299 | 0.89× |
| Schleswig-Holstein | 131,650 | 1.12× |
| Berlin | 103,785 | 0.71× |
| Brandenburg | 86,877 | 0.86× |
| Thüringen | 86,708 | 1.04× |
| Sachsen-Anhalt | 82,785 | 0.98× |
| Mecklenburg-Vorpommern | 53,149 | 0.85× |
| Hamburg | 51,561 | 0.7× |
| Saarland | 43,694 | 1.09× |
| Bremen | 16,818 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.97× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| Transfermarkt | 4.56× | Sports |
| RTL Television | 4.83× | Movies & TV |
| Satire | 6.13× | Literature |
| Kicker | 5.27× | Sports |
| German television comedy | 7.08× | Movies & TV |
| F.C. Hansa Rostock | 5.31× | Sports |
| Sportschau | 3.22× | Sports |
| 2. Bundesliga | 3.14× | Sports |
| Bundesliga | 2.29× | Sports |
| Eintracht Frankfurt | 2.94× | Sports |
| Sport Bild | 4.1× | Sports |
| 3. Liga | 4.64× | Sports |
| SV Werder Bremen | 2.72× | Sports |
| Germany national football team | 4.16× | Sports |
| UEFA Champions League | 2.43× | Sports |
| Felix Baumgartner | 4.75× | Sports |
| FIFA World Cup | 2.11× | Sports |
| VfB Stuttgart | 2.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 1.05 |
| Pet Ownership | JOY | 1.03 |
| Need for Security | CONSERVATISM | 0.98 |
| Early Adopter Mentality | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.3% |
| Austria | 4.6% |
| Norway | 3.6% |
See Sport1 audiences in other countries
More Sports audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sport1 have in Germany?
Sport1 has an estimated audience of 3,270,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sport1 fans?
22.9% of Sport1 fans are female, 77.1% are male, with an average age of 41.7 years.
Which brands do Sport1 fans like most?
Sport1 fans show strongest brand affinity for Borussia Dortmund (2.97×), FC Bayern Munich (3.63×), and Transfermarkt (4.56×) over the country average.
Where do Sport1 fans live in Germany?
Sport1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 797,307), Bayern (reach 775,085), and Baden-Württemberg (reach 545,121). These three regions account for the largest share of the active audience.
What other brands do Sport1 fans also like?
Beyond Sport1 itself, the audience over-indexes on FC Bayern Munich (3.63×), Transfermarkt (4.56×), RTL Television (4.83×), and Satire (6.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.