A data profile of the people who buy, follow and care about Meu Timão in Brazil — modelled from more than twelve digital signal sources. Meu Timão has an estimated audience of 4,387,124 people in Brazil.
Meu Timão has an estimated audience of 4,387,124 people in Brazil. 34.7% are female, 65.3% are male, average age 32.4. Top brand affinities: Arsenal F.C., Ligue 1, Nottingham Forest, Seleção Brasileira, Luka Modrić.
Top brand affinities include Arsenal F.C., Ligue 1, Nottingham Forest, with strongest over-indexing on Arsenal F.C. (6.42× the country average).
Demographically, the Meu Timão audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Meu Timão fan in Brazil is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Arsenal F.C..
The key figures that characterise the Meu Timão profile in Brazil.
34.7% are female, 65.3% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 32.4 |
| Estimated audience size | 4,387,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Meu Timão audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.1% |
| Japan | 1.2% |
| United States | 0.7% |
The strongest cross-interests of the Meu Timão audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luka Modrić | Sports | 15.31× | ||
| 02 | Fenerbahçe S.K. | Sports | 15.31× | ||
| 03 | Sadio Mané | Sports | 15.31× | ||
| 04 | Nottingham Forest | Sports | 13.65× | ||
| 05 | PSV Eindhoven | Sports | 10.06× | ||
| 06 | David Beckham | Sports | 9.88× | ||
| 07 | Ligue 1 | Sports | 8.11× | ||
| 08 | Arsenal F.C. | Sports | 6.42× | ||
| 09 | Bundesliga | Sports | 4.75× | ||
| 10 | Manchester City F.C. | Sports | 3.92× | ||
| 11 | Associação Chapecoense de Futebol | Sports | 3.78× | ||
| 12 | Serie A | Sports | 2.86× | ||
| 13 | Fortaleza Esporte Clube | Sports | 2.76× | ||
| 14 | Rock music | Music & Radio | 2.37× | ||
| 15 | Pop music | Music & Radio | 2.37× | ||
| 16 | Internet & Social Media | 2.26× | |||
| 17 | Seleção Brasileira | Sports | 2.17× | ||
| 18 | Country music | Music & Radio | 2.15× | ||
| 19 | Fluminense FC | Sports | 2.04× | ||
| 20 | Cruzeiro Esporte Clube | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.88× | |
| Travelling | THRILL | 1.55× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.51× | |
| Mindfulness | BALANCE | 0.65× | |
| Indulgence | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Meu Timão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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