A data profile of the people who buy, follow and care about Dua Lipa in United Kingdom — modelled from more than twelve digital signal sources. Dua Lipa has an estimated audience of 2,666,753 people in United Kingdom.
The average Dua Lipa fan in United Kingdom is 35.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include NJ/NY Gotham FC, Angel City FC, Orlando Pride, with strongest over-indexing on NJ/NY Gotham FC (1.68× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 11 regions tracked by Rascasse.
The typical Dua Lipa fan in United Kingdom is more female, around 35.2 years old, with a notable affinity for NJ/NY Gotham FC.
The key figures that characterise the Dua Lipa profile in United Kingdom.
64.3% are female, 35.7% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 35.2 |
| Estimated audience size | 2,666,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Dua Lipa audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 7.6% |
| United Kingdom | 6.5% |
Where the Dua Lipa audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 1.49× | |
| 02 | West Midlands | ~200K | 1.40× | |
| 03 | Yorkshire and the Humber | ~300K | 1.32× | |
| 04 | North East | ~100K | 1.14× | |
| 05 | South East | ~400K | 1.10× | |
| 06 | South West | ~200K | 0.84× | |
| 07 | East of England | ~200K | 0.81× | |
| 08 | East Midlands | ~100K | 0.79× | |
| 09 | Scotland | ~200K | 0.76× | |
| 10 | Wales | ~100K | 0.76× | |
| 11 | North West | ~200K | 0.61× |
The strongest cross-interests of the Dua Lipa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NJ/NY Gotham FC | Sports | 1.68× | ||
| 02 | Angel City FC | Sports | 1.68× | ||
| 03 | Orlando Pride | Sports | 1.68× | ||
| 04 | Bay FC | Sports | 1.68× | ||
| 05 | Kansas City Current | Sports | 1.68× | ||
| 06 | North Carolina Courage | Sports | 1.68× | ||
| 07 | San Diego Wave FC | Sports | 1.68× | ||
| 08 | Portland Thorns FC | Sports | 1.68× | ||
| 09 | Utah Royals | Sports | 1.68× | ||
| 10 | Racing Louisville FC | Sports | 1.68× | ||
| 11 | Denver Summit FC | Sports | 1.68× | ||
| 12 | Boston Legacy FC | Sports | 1.68× | ||
| 13 | Chicago Stars FC | Sports | 1.68× |
Dua Lipa has an estimated audience of 2,666,753 people in United Kingdom, concentrated in England and South East.
64.3% of Dua Lipa fans are female, 35.7% are male, with an average age of 35.2 years.
Dua Lipa fans show strongest brand affinity for NJ/NY Gotham FC (1.68×), Angel City FC (1.68×), and Orlando Pride (1.68×) over the country average.
Dua Lipa fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dua Lipa itself, the audience over-indexes on Angel City FC (1.68×), Orlando Pride (1.68×), Bay FC (1.68×), and Kansas City Current (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.