Whatnot Audience in Germany
Whatnot has an estimated audience of 303,469 people in Germany. 51.3% are female, 48.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, Staycation, Home Delivery, Loincloth.
The average Whatnot fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, Staycation, with strongest over-indexing on Handmade Gifts (5.39× the country average). Demographically, the Whatnot audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of Whatnot fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.4 |
| Estimated audience size | 303,469 |
Audience persona
The typical Whatnot fan in Germany is balanced, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,023 | 1.24× |
| Bayern | 41,824 | 0.86× |
| Baden-Württemberg | 35,467 | 0.86× |
| Niedersachsen | 35,063 | 1.19× |
| Hessen | 23,998 | 1.04× |
| Berlin | 16,497 | 1.22× |
| Rheinland-Pfalz | 15,223 | 1× |
| Schleswig-Holstein | 14,883 | 1.37× |
| Sachsen | 13,348 | 0.9× |
| Brandenburg | 9,552 | 1.01× |
| Hamburg | 6,784 | 0.99× |
| Thüringen | 5,999 | 0.78× |
| Sachsen-Anhalt | 5,997 | 0.76× |
| Mecklenburg-Vorpommern | 5,038 | 0.87× |
| Saarland | 3,489 | 0.94× |
| Bremen | 2,583 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 5.39× | Kids & Family |
| Progressive rock | 2.21× | Music & Radio |
| Staycation | 4.48× | Home & Garden |
| Home Delivery | 1.84× | Food & Beverages |
| Loincloth | 1.87× | Fashion & Accessoires |
| Figure painting (hobby) | 2.01× | Arts & Culture |
| Theocracy | 4.66× | Music & Radio |
| Headhunters (film) | 2.06× | Movies & TV |
| Carrie (novel) | 2.4× | Literature |
| Kieser Training | 1.58× | Sports |
| Building insulation | 1.63× | Home & Garden |
| Information sensitivity | 1.98× | Technology & Electronics |
| Goon | 2.22× | Movies & TV |
| Kozy | 7.88× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.73× | Music & Radio |
| N'Golo Kanté | 1.89× | Sports |
| Gender-neutral language | 1.88× | Politics & Society |
| Nipsey Hussle | 4.02× | Music & Radio |
| Volvo V60 | 1.55× | Cars & Mobility |
| Phil Campbell (musician) | 1.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.28 |
| Social Media Usage | JOY | 1.21 |
| Sustainability | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.6% |
| United Kingdom | 12.9% |
| France | 5.3% |
See Whatnot audiences in other countries
More Auctions audiences in Germany
- EBay (17,873,395)
- Phillips (auctioneers) (303,067)
- Heritage Auctions (33,146)
- Artcurial (10,250)
- Millon (4,904)
Frequently asked questions
How many fans does Whatnot have in Germany?
Whatnot has an estimated audience of 303,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whatnot fans?
51.3% of Whatnot fans are female, 48.7% are male, with an average age of 39.4 years.
Which brands do Whatnot fans like most?
Whatnot fans show strongest brand affinity for Handmade Gifts (5.39×), Progressive rock (2.21×), and Staycation (4.48×) over the country average.
Where do Whatnot fans live in Germany?
Whatnot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,023), Bayern (reach 41,824), and Baden-Württemberg (reach 35,467). These three regions account for the largest share of the active audience.
What other brands do Whatnot fans also like?
Beyond Whatnot itself, the audience over-indexes on Progressive rock (2.21×), Staycation (4.48×), Home Delivery (1.84×), and Loincloth (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whatnot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.