Telefónica Germany Audience in Germany
Telefónica Germany has an estimated audience of 1,251,457 people in Germany. 37.1% are female, 62.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Haberler, Birthday Gifts, Stradivarius, Icon (magazine).
The average Telefónica Germany fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Haberler, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.02× the country average). Demographically, the Telefónica Germany audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Telefónica Germany fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 39.0 |
| Estimated audience size | 1,251,457 |
Audience persona
The typical Telefónica Germany fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 466,975 | 1.58× |
| Bayern | 250,115 | 1.15× |
| Baden-Württemberg | 204,655 | 1.11× |
| Niedersachsen | 147,989 | 1.13× |
| Hessen | 116,787 | 1.13× |
| Schleswig-Holstein | 51,244 | 1.06× |
| Hamburg | 50,457 | 1.65× |
| Berlin | 45,100 | 0.75× |
| Rheinland-Pfalz | 39,151 | 0.58× |
| Thüringen | 35,373 | 1.03× |
| Sachsen | 31,249 | 0.47× |
| Brandenburg | 22,443 | 0.54× |
| Saarland | 20,264 | 1.22× |
| Mecklenburg-Vorpommern | 19,316 | 0.75× |
| Sachsen-Anhalt | 18,425 | 0.53× |
| Bremen | 16,521 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.02× | Shopping |
| Haberler | 1.58× | News |
| Birthday Gifts | 1.99× | Kids & Family |
| Stradivarius | 1.74× | Shopping |
| Icon (magazine) | 2.27× | Arts & Culture |
| Israel | 1.53× | Travel & Leisure |
| Snow White (Fables) | 1.78× | Literature |
| Corfu (regional unit) | 2.29× | Travel & Leisure |
| KLIX (AM) | 1.69× | Music & Radio |
| Video izle | 2.22× | |
| Stucco | 1.7× | Home & Garden |
| Home Delivery | 1.8× | Food & Beverages |
| Esra Erol | 3.48× | Movies & TV |
| Vocal harmony | 4.59× | Music & Radio |
| Keeper (password manager) | 2.54× | Technology & Electronics |
| Cassoulet | 4.47× | Food & Beverages |
| Anton Corbijn | 6.23× | Arts & Culture |
| Metamorphoses | 1.73× | Literature |
| Golem | 1.6× | Technology & Electronics |
| Slipper lobster | 9.95× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.16 |
| Pet Ownership | JOY | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.4% |
| Spain | 0.1% |
| India | 0.1% |
See Telefónica Germany audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Telefónica Germany have in Germany?
Telefónica Germany has an estimated audience of 1,251,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telefónica Germany fans?
37.1% of Telefónica Germany fans are female, 62.9% are male, with an average age of 39.0 years.
Which brands do Telefónica Germany fans like most?
Telefónica Germany fans show strongest brand affinity for Unique Gifts (2.02×), Haberler (1.58×), and Birthday Gifts (1.99×) over the country average.
Where do Telefónica Germany fans live in Germany?
Telefónica Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 466,975), Bayern (reach 250,115), and Baden-Württemberg (reach 204,655). These three regions account for the largest share of the active audience.
What other brands do Telefónica Germany fans also like?
Beyond Telefónica Germany itself, the audience over-indexes on Haberler (1.58×), Birthday Gifts (1.99×), Stradivarius (1.74×), and Icon (magazine) (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telefónica Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.