Rascasse Audience Intelligence

Telefónica Germany Target Market in Germany

A data profile of the people who buy, follow and care about Telefónica Germany in Germany — modelled from more than twelve digital signal sources. Telefónica Germany has an estimated audience of 1,351,813 people in Germany.

#7among Mobile phone operator in Germany#617among Brand in Germany#250in Technology & Electronics

The average Telefónica Germany fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include İstanbul Başakşehir F.K., CHECK24, FRITZ!Box, with strongest over-indexing on İstanbul Başakşehir F.K. (45.23× the country average).

Demographically, the Telefónica Germany audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Telefónica Germany fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for İstanbul Başakşehir F.K..

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telefónica Germany profile in Germany.

Audience size
1.4M
in Germany
Gender
37.1%♀
62.9% male
Age
39.0
average years
Country rank
#4922
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Telefónica Germany

37.1% are female, 62.9% are male, average age 39.0.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Telefónica Germany audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age39.0
Estimated audience size1,351,813
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Telefónica Germany audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3926%
40-4923%
50+14%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Telefónica Germany audience comes from Germany.

Worldwide audience distribution share by country for Telefónica Germany
CountryShare
Germany99.2%
India0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telefónica Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Telefónica Germany customers by region in Germany
#RegionReachAffinity×
01Hamburg<1K1.62×
02Nordrhein-Westfalen<1K1.52×
03Bremen<1K1.39×
04Saarland<1K1.24×
05Bayern<1K1.23×
06Hessen<1K1.11×
07Niedersachsen<1K1.09×
08Baden-Württemberg<1K1.07×
09Schleswig-Holstein<1K1.06×
10Thüringen<1K1.05×
11Mecklenburg-Vorpommern<1K0.79×
12Berlin<1K0.73×
13Rheinland-Pfalz<1K0.62×
14Sachsen-Anhalt<1K0.59×
15Brandenburg<1K0.57×
16Sachsen<1K0.53×
Fig. 06

Affinity by region

Affinity by region — Telefónica Germany, Germany
0.53×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telefónica Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telefónica Germany audience
#·InterestCategoryAffinity×
01İstanbul Başakşehir F.K.Sports45.23×
02KayseriTravel & Leisure19.69×
03CongstarTechnology & Electronics6.04×
04HeadphonesTechnology & Electronics4.10×
05Western UnionBusiness & Career4.05×
06FRITZ!BoxTechnology & Electronics4.01×
07SixtCars & Mobility4.01×
08Instant GamingGames4.00×
09CHECK24Business & Career3.94×
10EssoCars & Mobility2.90×
11Netto Marken-DiscountShopping2.79×
12ImmoweltHome & Garden2.26×
13NatureHome & Garden2.19×
14AldiShopping1.98×
15KauflandShopping1.90×
16CommerzbankBusiness & Career1.87×
17FamilyKids & Family1.84×
18REWEShopping1.64×
19WhatsAppInternet & Social Media1.56×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telefónica Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telefónica Germany audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
PatriotismCONSERVATISM1.33×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telefónica Germany audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.67×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Telefónica Germany's target market in Germany?

Telefónica Germany's target market in Germany covers an estimated 1,351,813 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Telefónica Germany customers?

37.1% of the Telefónica Germany audience are female, 62.9% are male, with an average age of 39.0 years.

03

Which brands do Telefónica Germany fans like most?

Telefónica Germany fans show strongest brand affinity for İstanbul Başakşehir F.K. (45.23×), CHECK24 (3.94×), and FRITZ!Box (4.01×) over the country average.

04

Where do Telefónica Germany fans live in Germany?

Telefónica Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Telefónica Germany fans also like?

Beyond Telefónica Germany itself, the audience over-indexes on CHECK24 (3.94×), FRITZ!Box (4.01×), Congstar (6.04×), and Netto Marken-Discount (2.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Telefónica Germany audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telefónica Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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