Trick or Treat Audience in United States

Trick or Treat has an estimated audience of 853,475 people in United States. 69.2% are female, 30.8% are male, average age 37.5. Top brand affinities: Magic Kingdom, Donald Duck, Die Antwoord, Disneyland Paris, Winnie-the-Pooh.

Top brand affinities include Magic Kingdom, Donald Duck, Die Antwoord, with strongest over-indexing on Magic Kingdom (20.66× the country average). Demographically, the Trick or Treat audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Trick or Treat fans

Demographic split for Trick or Treat audience in United States
MetricValue
Female69.2%
Male30.8%
Average age37.5
Estimated audience size853,475

Audience persona

The typical Trick or Treat fan in United States is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Magic Kingdom.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trick or Treat audience
BrandAffinityCategory
Magic Kingdom20.66×Games
Donald Duck41.75×Movies & TV
Die Antwoord53.57×Music & Radio
Disneyland Paris13.8×Travel & Leisure
Winnie-the-Pooh18.88×Kids & Family
Capital One3.72×Business & Career
Google News5.15×News
Autism Awareness8.07×Health
Diabetes mellitus awareness5.55×Health
Royal Caribbean Cruises Ltd.6.45×Travel & Leisure
Singer-songwriter2.75×Music & Radio
Google Maps2.55×Internet & Social Media
Microblogging5.52×Technology & Electronics
Superman1.62×Movies & TV
Do it yourself (DIY)2.03×Home & Garden
Indeed.com2.36×Business & Career
AccuWeather3.67×Home & Garden
Minnie Mouse8.33×Movies & TV
Harry Potter1.85×Movies & TV
Disney Store5.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trick or Treat audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.46
TravellingTHRILL1.33
DIY MentalityTHRILL1.3
Pet OwnershipJOY1.29
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Trick or Treat
CountryShare
United States39.8%
Japan8.2%
Germany6.6%

See Trick or Treat audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Trick or Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.