Trick or Treat Audience in United States
Trick or Treat has an estimated audience of 853,475 people in United States. 69.2% are female, 30.8% are male, average age 37.5. Top brand affinities: Meals on Wheels, Product design, JDM Cars, Bank account, Joshua Jackson.
Top brand affinities include Meals on Wheels, Product design, JDM Cars, with strongest over-indexing on Meals on Wheels (15.27× the country average). Demographically, the Trick or Treat audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Trick or Treat fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 37.5 |
| Estimated audience size | 853,475 |
Audience persona
The typical Trick or Treat fan in United States is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Meals on Wheels.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 15.27× | Food & Beverages |
| Product design | 3.16× | Business & Career |
| JDM Cars | 9.33× | Cars & Mobility |
| Bank account | 2.5× | Business & Career |
| Joshua Jackson | 4.52× | Movies & TV |
| UK garage | 5× | Music & Radio |
| Saxophone technique | 18.88× | Music & Radio |
| Stamp collecting | 3.82× | Home & Garden |
| Isometric exercise | 7.04× | Sports |
| Gran Torino | 4.8× | Movies & TV |
| Kenosha, Wisconsin | 7.24× | Travel & Leisure |
| Jesse Plemons | 2.02× | Movies & TV |
| Home staging | 3.03× | Home & Garden |
| JDSU | 1.76× | Business & Career |
| Embroidery Club | 41.75× | Home & Garden |
| Pro-Ject | 2.2× | Music & Radio |
| Mathcore | 4.18× | Music & Radio |
| Vocal harmony | 2.26× | Music & Radio |
| 9NEWS (KUSA) | 2.44× | Movies & TV |
| Staycation | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Luxury Orientation | PREMIUM | 1.46 |
| Travelling | THRILL | 1.33 |
| DIY Mentality | THRILL | 1.3 |
| Pet Ownership | JOY | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Japan | 8.2% |
| Germany | 6.6% |
See Trick or Treat audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trick or Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.