Rascasse Audience Intelligence

Trick or Treat Audience in United States

A data profile of the people who buy, follow and care about Trick or Treat in United States — modelled from more than twelve digital signal sources. Trick or Treat has an estimated audience of 1,124,788 people in United States.

#75among Metal in United States#4753among Person in United States#2783in Music & Radio

The average Trick or Treat fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magic Kingdom, Die Antwoord, Royal Caribbean Cruises Ltd., with strongest over-indexing on Magic Kingdom (20.96× the country average).

Demographically, the Trick or Treat audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trick or Treat fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Magic Kingdom.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trick or Treat profile in United States.

Audience size
1.1M
in United States
Gender
56.8%♀
43.2% male
Age
41.1
average years
Country rank
#21836
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trick or Treat fans

56.8% are female, 43.2% are male, average age 41.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Trick or Treat audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.1
Estimated audience size1,124,788
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Trick or Treat audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Trick or Treat audience comes from United States.

Worldwide audience distribution share by country for Trick or Treat
CountryShare
United States43.0%
Japan7.3%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trick or Treat audience in United States is strongest.

Fig. 05

Top regions by affinity

Trick or Treat fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.38×
02Wisconsin~20K1.36×
03Ohio~40K1.28×
04Kentucky~20K1.24×
05New Hampshire~5K1.22×
06California~100K1.20×
07Iowa~10K1.19×
08Louisiana~20K1.16×
09Oklahoma~10K1.16×
10Texas~100K1.15×
11Pennsylvania~40K1.15×
12Illinois~40K1.10×
13Arizona~30K1.10×
14Indiana~20K1.09×
15New Mexico~6K1.09×
16Nevada~10K1.07×
17Georgia~40K1.05×
18Michigan~30K1.04×
19Missouri~20K1.02×
20Virginia~30K1.01×
21New Jersey~30K1.00×
22Mississippi~9K1.00×
23Delaware~3K0.98×
24Washington~20K0.97×
25Connecticut~10K0.97×
26Kansas~9K0.97×
27Massachusetts~20K0.96×
28Maryland~20K0.96×
29Hawaii~5K0.96×
30New York~60K0.95×
31Nebraska~5K0.95×
32Florida~70K0.94×
33Alabama~10K0.94×
34Utah~9K0.94×
35Arkansas~9K0.94×
36North Dakota~2K0.94×
37North Carolina~30K0.93×
38Alaska~2K0.93×
39South Carolina~20K0.92×
40Tennessee~20K0.91×
41South Dakota~2K0.91×
42Idaho~5K0.90×
43Vermont~2K0.90×
44Oregon~10K0.89×
45Maine~4K0.88×
46Rhode Island~3K0.87×
47Colorado~20K0.85×
48Minnesota~10K0.83×
49Montana~3K0.82×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Trick or Treat, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trick or Treat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trick or Treat audience
#·InterestCategoryAffinity×
01Die AntwoordMusic & Radio52.85×
02Magic KingdomGames20.96×
03Donald DuckMovies & TV14.90×
04The Lego MovieMovies & TV13.71×
05American Cruise LinesTravel & Leisure12.88×
06Minnie MouseMovies & TV12.30×
07Winnie-the-PoohKids & Family11.68×
08Disneyland ParisTravel & Leisure9.75×
09MegamindMovies & TV8.91×
10ZootopiaMovies & TV8.69×
11Alvin and the ChipmunksMusic & Radio8.60×
12Viking CruisesTravel & Leisure8.09×
13Royal Caribbean Cruises Ltd.Travel & Leisure7.06×
14Celebrity CruisesTravel & Leisure6.61×
15Disney StoreShopping5.68×
16MonstersMovies & TV5.26×
17Norwegian Cruise LineTravel & Leisure5.18×
18Google FlightsTravel & Leisure2.58×
19SupermanMovies & TV1.64×
20Do it yourself (DIY)Home & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trick or Treat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trick or Treat audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
TravellingTHRILL1.42×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trick or Treat audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Social Media UsageJOY0.91×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trick or Treat have in United States?

Trick or Treat has an estimated audience of 1,124,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trick or Treat fans?

56.8% of Trick or Treat fans are female, 43.2% are male, with an average age of 41.1 years.

03

Which brands do Trick or Treat fans like most?

Trick or Treat fans show strongest brand affinity for Magic Kingdom (20.96×), Die Antwoord (52.85×), and Royal Caribbean Cruises Ltd. (7.06×) over the country average.

04

Where do Trick or Treat fans live in United States?

Trick or Treat fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Trick or Treat fans also like?

Beyond Trick or Treat itself, the audience over-indexes on Die Antwoord (52.85×), Royal Caribbean Cruises Ltd. (7.06×), Disneyland Paris (9.75×), and Minnie Mouse (12.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Trick or Treat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trick or Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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