A data profile of the people who buy, follow and care about Sézane in Netherlands — modelled from more than twelve digital signal sources. Sézane has an estimated audience of 372 people in Netherlands.
The average Sézane fan in Netherlands is 39.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Feyenoord, PSV Eindhoven, AFC Ajax, with strongest over-indexing on Feyenoord (2.29× the country average).
Demographically, the Sézane audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sézane fan in Netherlands is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Sézane profile in Netherlands.
68.4% are female, 31.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 39.2 |
| Estimated audience size | 372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 20% |
Where the Sézane audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | <1K | 1.94× | |
| 02 | Zuid-Holland | <1K | 1.25× | |
| 03 | Utrecht | <1K | 1.15× | |
| 04 | North Brabant | <1K | 1.07× | |
| 05 | Limburg | <1K | 1.02× | |
| 06 | Zeeland | <1K | 1.00× | |
| 07 | Gelderland | <1K | 0.95× | |
| 08 | Drenthe | <1K | 0.91× | |
| 09 | Overijssel | <1K | 0.90× | |
| 10 | Friesland | <1K | 0.90× | |
| 11 | Flevoland | <1K | 0.90× | |
| 12 | Groningen | <1K | 0.88× |
The strongest cross-interests of the Sézane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voetbalprimeur | Sports | 2.39× | ||
| 02 | PSV Eindhoven | Sports | 2.33× | ||
| 03 | Feyenoord | Sports | 2.29× | ||
| 04 | Albert Heijn | Shopping | 2.27× | ||
| 05 | H&M | Shopping | 2.24× | ||
| 06 | Aldi | Shopping | 2.22× | ||
| 07 | voetbalzone | Sports | 2.21× | ||
| 08 | RTL 4 | Movies & TV | 2.18× | ||
| 09 | IKEA | Home & Garden | 2.12× | ||
| 10 | HEMA | Shopping | 1.96× | ||
| 11 | AFC Ajax | Sports | 1.95× | ||
| 12 | Nederlandse Omroep Stichting | News | 1.92× | ||
| 13 | Culture | Literature | 1.90× | ||
| 14 | Netherlands | Travel & Leisure | 1.87× | ||
| 15 | Hornbach | Shopping | 1.87× | ||
| 16 | Arts and music | Arts & Culture | 1.66× | ||
| 17 | Outdoor recreation | Sports | 1.66× | ||
| 18 | Live events | Music & Radio | 1.62× | ||
| 19 | Sports | Sports | 1.61× | ||
| 20 | Music | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| Pet Ownership | JOY | 1.57× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.99× | |
| Career Orientation | POWER | 1.14× | |
| DIY Mentality | THRILL | 1.16× |
Sézane's target market in Netherlands covers an estimated 372 people, concentrated in North Holland and Zuid-Holland.
68.4% of the Sézane audience are female, 31.6% are male, with an average age of 39.2 years.
Sézane fans show strongest brand affinity for Feyenoord (2.29×), PSV Eindhoven (2.33×), and AFC Ajax (1.95×) over the country average.
Sézane fans in Netherlands are most concentrated in North Holland (reach <1K), Zuid-Holland (reach <1K), and North Brabant (reach <1K). These three regions account for the largest share of the active audience.
Beyond Sézane itself, the audience over-indexes on PSV Eindhoven (2.33×), AFC Ajax (1.95×), Voetbalprimeur (2.39×), and Albert Heijn (2.27×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sézane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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