Sézane Audience in Germany
Sézane has an estimated audience of 675,493 people in Germany. 66.3% are female, 33.7% are male, average age 35.0. Top regions: Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities: Gala, Borussia Dortmund, Music, Arts and music, Food.
The average Sézane fan in Germany is 35.0 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities include Gala, Borussia Dortmund, Music, with strongest over-indexing on Gala (3× the country average). Demographically, the Sézane audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Sézane fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 35.0 |
| Estimated audience size | 675,493 |
Audience persona
The typical Sézane fan in Germany is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 148,024 | 4.9× |
| Bayern | 118,371 | 1.09× |
| Nordrhein-Westfalen | 100,378 | 0.68× |
| Baden-Württemberg | 77,978 | 0.85× |
| Hessen | 47,035 | 0.91× |
| Hamburg | 35,142 | 2.3× |
| Niedersachsen | 34,002 | 0.52× |
| Rheinland-Pfalz | 21,183 | 0.63× |
| Schleswig-Holstein | 15,483 | 0.64× |
| Sachsen | 13,582 | 0.41× |
| Brandenburg | 13,270 | 0.63× |
| Saarland | 6,768 | 0.82× |
| Mecklenburg-Vorpommern | 5,710 | 0.44× |
| Sachsen-Anhalt | 4,495 | 0.26× |
| Thüringen | 4,028 | 0.23× |
| Bremen | 3,999 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3× | News |
| Borussia Dortmund | 1.69× | Sports |
| Music | 1.79× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Food | 1.73× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Primark | 2.74× | Shopping |
| Consumer electronics | 1.51× | Technology & Electronics |
| Home Design | 2.79× | Home & Garden |
| GitHub | 4.51× | Internet & Social Media |
| Game of Thrones | 2.33× | Movies & TV |
| Horse & Rider | 2.83× | Pets & Animals |
| FIFA World Cup | 1.62× | Sports |
| Dog lovers | 2.41× | Pets & Animals |
| Euphoria | 1.67× | Movies & TV |
| Spotify | 1.61× | Internet & Social Media |
| Architecture & Design | 2.34× | Business & Career |
| Decoration | 2.77× | Home & Garden |
| Stranger Things | 2.22× | Movies & TV |
| Horse training | 2.5× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.12 |
| Sustainability | BALANCE | 1.9 |
| DIY Mentality | THRILL | 1.87 |
| Luxury Orientation | PREMIUM | 1.86 |
| Urban Lifestyle | OPEN | 1.65 |
| Sports Activity | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| France | 16.3% |
| Germany | 10.9% |
See Sézane audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sézane have in Germany?
Sézane has an estimated audience of 675,493 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Sézane fans?
66.3% of Sézane fans are female, 33.7% are male, with an average age of 35.0 years.
Which brands do Sézane fans like most?
Sézane fans show strongest brand affinity for Gala (3×), Borussia Dortmund (1.69×), and Music (1.79×) over the country average.
Where do Sézane fans live in Germany?
Sézane fans in Germany are most concentrated in Berlin (reach 148,024), Bayern (reach 118,371), and Nordrhein-Westfalen (reach 100,378). These three regions account for the largest share of the active audience.
What other brands do Sézane fans also like?
Beyond Sézane itself, the audience over-indexes on Borussia Dortmund (1.69×), Music (1.79×), Arts and music (1.74×), and Food (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sézane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.