Rascasse Audience Intelligence

Ashe Audience in United States

A data profile of the people who buy, follow and care about Ashe in United States — modelled from more than twelve digital signal sources. Ashe has an estimated audience of 647,877 people in United States.

#661among Singer-songwriter in United States#7410among Person in United States#4294in Music & Radio

The average Ashe fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Niall Horan, Taylor Swift, Ariana Grande, with strongest over-indexing on Niall Horan (47.91× the country average).

Demographically, the Ashe audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ashe fan in United States is more female, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Niall Horan.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ashe profile in United States.

Audience size
648K
in United States
Gender
66.2%♀
33.8% male
Age
32.6
average years
Country rank
#31353
Person in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ashe fans

66.2% are female, 33.8% are male, average age 32.6.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Ashe audience in United States
MetricValue
Female66.2%
Male33.8%
Average age32.6
Estimated audience size647,877
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Ashe audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3914%
40-4913%
50+12%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Ashe audience comes from United States.

Worldwide audience distribution share by country for Ashe
CountryShare
United States41.9%
Mexico7.2%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ashe audience in United States is strongest.

Fig. 05

Top regions by affinity

Ashe fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.21×
02Texas~100K1.49×
03Washington, District of Columbia~3K1.36×
04North Carolina~30K1.26×
05New York~50K1.22×
06Maryland~20K1.21×
07Louisiana~10K1.12×
08Massachusetts~20K1.09×
09Illinois~30K1.08×
10Georgia~30K1.08×
11Connecticut~8K1.07×
12Virginia~20K1.06×
13Tennessee~20K1.06×
14Pennsylvania~30K1.05×
15Kentucky~10K1.04×
16Minnesota~10K1.02×
17Vermont~1K1.02×
18Washington~20K1.00×
19New Jersey~20K0.99×
20Oregon~9K0.99×
21Utah~7K0.99×
22Alaska~2K0.98×
23Arizona~20K0.97×
24Nebraska~4K0.97×
25Delaware~2K0.97×
26Missouri~10K0.96×
27Rhode Island~2K0.96×
28North Dakota~2K0.96×
29Colorado~10K0.95×
30Maine~3K0.95×
31South Carolina~10K0.94×
32New Hampshire~3K0.94×
33Indiana~10K0.93×
34Alabama~10K0.93×
35Arkansas~6K0.93×
36Idaho~4K0.93×
37South Dakota~2K0.93×
38Ohio~20K0.92×
39Kansas~6K0.92×
40Michigan~20K0.91×
41Wisconsin~10K0.91×
42Iowa~6K0.91×
43Hawaii~3K0.91×
44Montana~2K0.91×
45Florida~50K0.90×
46West Virginia~3K0.90×
47Nevada~7K0.89×
48Oklahoma~8K0.88×
49Mississippi~6K0.88×
50New Mexico~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Ashe, United States
0.84×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ashe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ashe audience
#·InterestCategoryAffinity×
01Niall HoranMusic & Radio47.91×
02LordeMusic & Radio11.75×
03Rebecca FergusonMovies & TV10.50×
04Jonas BrothersMusic & Radio9.86×
05Zayn MalikMusic & Radio9.36×
06Nick JonasMusic & Radio5.89×
07Ariana GrandeMusic & Radio5.79×
08Sabrina CarpenterMusic & Radio4.58×
09MonstersMovies & TV4.53×
10Taylor SwiftMusic & Radio4.12×
11Millie Bobby BrownMovies & TV3.15×
12Natural skin careBeauty & Wellness2.47×
13Spirit HalloweenKids & Family2.37×
14YouTube MusicInternet & Social Media2.35×
15SupermanMovies & TV1.93×
16Personal careHealth1.91×
17Do it yourself (DIY)Home & Garden1.80×
18Harry PotterMovies & TV1.80×
19Google DriveTechnology & Electronics1.72×
20Macy'sShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ashe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ashe audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.46×
SustainabilityBALANCE1.39×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ashe audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Family OrientationCONSERVATISM0.79×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ashe have in United States?

Ashe has an estimated audience of 647,877 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ashe fans?

66.2% of Ashe fans are female, 33.8% are male, with an average age of 32.6 years.

03

Which brands do Ashe fans like most?

Ashe fans show strongest brand affinity for Niall Horan (47.91×), Taylor Swift (4.12×), and Ariana Grande (5.79×) over the country average.

04

Where do Ashe fans live in United States?

Ashe fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ashe fans also like?

Beyond Ashe itself, the audience over-indexes on Taylor Swift (4.12×), Ariana Grande (5.79×), Rebecca Ferguson (10.5×), and Superman (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Ashe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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