Joshua Bassett Audience in United States
Joshua Bassett has an estimated audience of 956,804 people in United States. 71.7% are female, 28.3% are male, average age 29.5. Top brand affinities: Depop, Beyblade, Indeed.com, Google Maps, Niall Horan.
Top brand affinities include Depop, Beyblade, Indeed.com, with strongest over-indexing on Depop (16.68× the country average). Demographically, the Joshua Bassett audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Joshua Bassett fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 29.5 |
| Estimated audience size | 956,804 |
Audience persona
The typical Joshua Bassett fan in United States is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Depop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Depop | 16.68× | Fashion & Accessoires |
| Beyblade | 28.12× | Literature |
| Indeed.com | 5.02× | Business & Career |
| Google Maps | 4.56× | Internet & Social Media |
| Niall Horan | 24.28× | Music & Radio |
| Google Flights | 6.28× | Travel & Leisure |
| Camila Cabello | 16.73× | Music & Radio |
| Kia Sportage | 17.16× | Cars & Mobility |
| Google News | 4.8× | News |
| Enterprise Rent-A-Car | 4.95× | Cars & Mobility |
| Rebecca Ferguson | 11.81× | Movies & TV |
| Leighton Meester | 12.59× | Movies & TV |
| Capital One | 2.87× | Business & Career |
| Beetlejuice | 3.43× | Movies & TV |
| Dolls Kill | 14.73× | Shopping |
| StubHub | 6.33× | Travel & Leisure |
| Anna Kendrick | 9.51× | Movies & TV |
| Taylor Swift | 3.16× | Music & Radio |
| DuckDuckGo | 6.18× | Internet & Social Media |
| Aaliyah | 11.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.25 |
| Mindfulness | BALANCE | 1.23 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.0% |
| United Kingdom | 7.7% |
| Brazil | 5.8% |
See Joshua Bassett audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Joshua Bassett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.