Joshua Bassett Audience in United States

Joshua Bassett logo

Joshua Bassett has an estimated audience of 956,804 people in United States. 71.7% are female, 28.3% are male, average age 29.5. Top brand affinities: Bullion, Tezz, Hypatia, Product design, Guy Fieri.

Top brand affinities include Bullion, Tezz, Hypatia, with strongest over-indexing on Bullion (26.56× the country average). Demographically, the Joshua Bassett audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Joshua Bassett fans

Demographic split for Joshua Bassett audience in United States
MetricValue
Female71.7%
Male28.3%
Average age29.5
Estimated audience size956,804

Audience persona

The typical Joshua Bassett fan in United States is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bullion.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joshua Bassett audience
BrandAffinityCategory
Bullion26.56×Business & Career
Tezz15.64×Movies & TV
Hypatia28.12×Politics & Society
Product design2.64×Business & Career
Guy Fieri4.84×Movies & TV
Combat sport1.99×Sports
Home construction1.72×Home & Garden
Goop5.74×Internet & Social Media
Bank account2.64×Business & Career
Elsword17.16×Games
Historic site4.22×Arts & Culture
Harlow11.14×Travel & Leisure
Mathcore7.23×Music & Radio
Grinch3.61×Movies & TV
Whataburger1.56×Food & Beverages
Vocal harmony3.5×Music & Radio
Home equity1.51×Home & Garden
Fairy godmother5.62×Literature
Home staging3.59×Home & Garden
Mortgage insurance3.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joshua Bassett audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.43
Luxury OrientationPREMIUM1.41
SustainabilityBALANCE1.39
Early Adopter MentalityPOWER1.25
MindfulnessBALANCE1.23
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Joshua Bassett
CountryShare
United States52.0%
United Kingdom7.7%
Brazil5.8%

See Joshua Bassett audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Joshua Bassett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.