Rascasse Audience Intelligence

Joshua Bassett Audience in United States

A data profile of the people who buy, follow and care about Joshua Bassett in United States — modelled from more than twelve digital signal sources. Joshua Bassett has an estimated audience of 1,212,674 people in United States.

#367among Singer-songwriter in United States#4412among Person in United States#2594in Music & Radio

The average Joshua Bassett fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Niall Horan, Google Flights, Calum Scott, with strongest over-indexing on Niall Horan (31.84× the country average).

Demographically, the Joshua Bassett audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Joshua Bassett fan in United States is more female, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Niall Horan.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joshua Bassett profile in United States.

Audience size
1.2M
in United States
Gender
68.0%♀
32.0% male
Age
31.6
average years
Country rank
#20731
Person in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joshua Bassett fans

68.0% are female, 32.0% are male, average age 31.6.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Joshua Bassett audience in United States
MetricValue
Female68.0%
Male32.0%
Average age31.6
Estimated audience size1,212,674
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Joshua Bassett audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Joshua Bassett audience comes from United States.

Worldwide audience distribution share by country for Joshua Bassett
CountryShare
United States51.4%
United Kingdom7.5%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joshua Bassett audience in United States is strongest.

Fig. 05

Top regions by affinity

Joshua Bassett fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.83×
02New York~80K1.34×
03California~100K1.28×
04New Jersey~30K1.18×
05Idaho~6K1.14×
06Illinois~40K1.13×
07Massachusetts~20K1.11×
08Pennsylvania~40K1.08×
09Texas~90K1.07×
10Hawaii~5K1.04×
11Washington, District of Columbia~3K1.04×
12Washington~20K1.03×
13Oklahoma~10K1.03×
14Tennessee~20K1.02×
15Indiana~20K1.02×
16Virginia~20K1.00×
17Missouri~20K0.99×
18Minnesota~10K0.99×
19Nebraska~5K0.99×
20Alaska~2K0.99×
21North Carolina~30K0.98×
22Colorado~20K0.98×
23Alabama~10K0.98×
24Rhode Island~3K0.98×
25Ohio~30K0.96×
26Nevada~10K0.96×
27New Hampshire~4K0.96×
28Montana~3K0.96×
29Arkansas~8K0.95×
30Georgia~30K0.94×
31Maryland~20K0.93×
32Vermont~2K0.93×
33Florida~60K0.92×
34Michigan~20K0.92×
35Wisconsin~10K0.92×
36Louisiana~10K0.92×
37Delaware~3K0.91×
38North Dakota~2K0.90×
39New Mexico~5K0.89×
40South Dakota~2K0.88×
41South Carolina~10K0.86×
42West Virginia~4K0.84×
43Wyoming~1K0.84×
44Mississippi~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Joshua Bassett, United States
0.78×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joshua Bassett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joshua Bassett audience
#·InterestCategoryAffinity×
01james arthurMusic & Radio54.06×
02Calum ScottMusic & Radio35.61×
03Niall HoranMusic & Radio31.84×
04George EzraMusic & Radio30.54×
05Leighton MeesterMovies & TV16.78×
06Imagine DragonsMusic & Radio15.31×
07The HivesMusic & Radio13.71×
08Sam SmithMusic & Radio12.82×
09Google FlightsTravel & Leisure8.64×
10Lana Del ReyMusic & Radio5.99×
11Lindsay LohanMovies & TV5.08×
12Hailee SteinfeldMovies & TV4.95×
13Ariana GrandeMusic & Radio4.42×
14Madison BeerMusic & Radio4.41×
15Sabrina CarpenterMusic & Radio3.92×
16Taylor SwiftMusic & Radio3.14×
17YouTube MusicInternet & Social Media2.60×
18Britney SpearsMusic & Radio2.32×
19Harry PotterMovies & TV1.63×
20Macy'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joshua Bassett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joshua Bassett audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.33×
Community OrientationOPEN1.26×
SustainabilityBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joshua Bassett audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.79×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joshua Bassett have in United States?

Joshua Bassett has an estimated audience of 1,212,674 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joshua Bassett fans?

68.0% of Joshua Bassett fans are female, 32.0% are male, with an average age of 31.6 years.

03

Which brands do Joshua Bassett fans like most?

Joshua Bassett fans show strongest brand affinity for Niall Horan (31.84×), Google Flights (8.64×), and Calum Scott (35.61×) over the country average.

04

Where do Joshua Bassett fans live in United States?

Joshua Bassett fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Joshua Bassett fans also like?

Beyond Joshua Bassett itself, the audience over-indexes on Google Flights (8.64×), Calum Scott (35.61×), Leighton Meester (16.78×), and james arthur (54.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Joshua Bassett audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joshua Bassett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →