Rascasse Audience Intelligence

Afro Audience in Germany

Name: Afro — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Afro in Germany — modelled from more than twelve digital signal sources. Afro has an estimated audience of 697,712 people in Germany.

#3869among Topic in Germany #456in Fashion & Accessoires

The average Afro fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nina Chuba, Smallville, Jennifer Love Hewitt, with strongest over-indexing on Nina Chuba (9.56× the country average).

Demographically, the Afro audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Afro fan in Germany is more female, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for Nina Chuba.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afro profile in Germany.

Audience size

698K

in Germany

Gender

62.7%♀

37.3% male

Age

30.4

average years

Country rank

#8885

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Afro fans

62.7% are female, 37.3% are male, average age 30.4.

Fig. 02

Gender split

62.7%

Female

37.3%

Male

Demographic split for Afro audience in Germany
Metric	Value
Female	62.7%
Male	37.3%
Average age	30.4
Estimated audience size	697,712

Fig. 03

Age distribution

Age distribution of the Afro audience in Germany
Age bracket	Share	%
16-19		43%
20-29		23%
30-39		16%
40-49		12%
50+		6%

Fig. 04

Worldwide distribution

3.0%

of the worldwide Afro audience comes from Germany.

Worldwide audience distribution share by country for Afro
Country	Share
United States	35.8%
Brazil	9.7%
France	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Afro fans by region: top regions in Germany
#	Region	Reach	×
01	Hamburg	~20K	1.21×
02	Berlin	~40K	1.17×
03	Bremen	~7K	1.16×
04	Nordrhein-Westfalen	~200K	1.12×
05	Hessen	~60K	1.10×
06	Niedersachsen	~70K	1.04×
07	Rheinland-Pfalz	~40K	1.04×
08	Baden-Württemberg	~100K	1.03×
09	Saarland	~9K	1.01×
10	Bayern	~100K	0.99×
11	Schleswig-Holstein	~20K	0.99×
12	Sachsen	~30K	0.88×
13	Brandenburg	~20K	0.88×
14	Thüringen	~20K	0.87×
15	Sachsen-Anhalt	~10K	0.82×
16	Mecklenburg-Vorpommern	~10K	0.82×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afro audience
#	Interest	Category	×
01	Smallville	Movies & TV	14.89×
02	Jennifer Love Hewitt	Movies & TV	14.89×
03	James Franco	Movies & TV	14.89×
04	Cobie Smulders	Movies & TV	14.89×
05	Rosario Dawson	Movies & TV	14.89×
06	Hilary Swank	Movies & TV	14.89×
07	Lil' Kim	Music & Radio	14.89×
08	Sam Rockwell	Movies & TV	10.62×
09	Black Lives Matter	Politics & Society	10.29×
10	Afro-textured hair	Beauty & Wellness	9.85×
11	Nina Chuba	Music & Radio	9.56×
12	Allegro (auction website)	Shopping	7.69×
13	Ikkimel	Music & Radio	4.42×
14	Hair conditioner	Beauty & Wellness	4.03×
15	Makeup Tutorials	Beauty & Wellness	3.58×
16	Skin care	Beauty & Wellness	2.59×
17	Primark	Shopping	2.11×
18	TikTok	Internet & Social Media	1.93×
19	Luxury goods	Fashion & Accessoires	1.53×
20	Netto Marken-Discount	Shopping	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Afro audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.86×
Travelling	THRILL	1.52×
Mindfulness	BALANCE	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Afro audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.87×
Family Orientation	CONSERVATISM	0.93×
Sports Activity	POWER	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Afro have in Germany?

Afro has an estimated audience of 697,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Afro fans?

62.7% of Afro fans are female, 37.3% are male, with an average age of 30.4 years.

Which brands do Afro fans like most?

Afro fans show strongest brand affinity for Nina Chuba (9.56×), Smallville (14.89×), and Jennifer Love Hewitt (14.89×) over the country average.

Where do Afro fans live in Germany?

Afro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Afro fans also like?

Beyond Afro itself, the audience over-indexes on Smallville (14.89×), Jennifer Love Hewitt (14.89×), James Franco (14.89×), and Cobie Smulders (14.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

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Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Afro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Afro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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