Afro Audience in Germany
Afro has an estimated audience of 697,712 people in Germany. 62.7% are female, 37.3% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Hawesko, Faun (band), Christmas Gift, Unique Gifts.
The average Afro fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Hawesko, Faun (band), with strongest over-indexing on Gil Ofarim (2.48× the country average). Demographically, the Afro audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Afro fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 30.4 |
| Estimated audience size | 697,712 |
Audience persona
The typical Afro fan in Germany is more female, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,450 | 1.16× |
| Bayern | 114,932 | 1.02× |
| Baden-Württemberg | 99,093 | 1.04× |
| Niedersachsen | 71,530 | 1.06× |
| Hessen | 60,392 | 1.14× |
| Berlin | 38,216 | 1.23× |
| Rheinland-Pfalz | 37,226 | 1.06× |
| Sachsen | 28,949 | 0.85× |
| Schleswig-Holstein | 25,356 | 1.01× |
| Hamburg | 20,154 | 1.28× |
| Brandenburg | 17,275 | 0.8× |
| Thüringen | 13,881 | 0.78× |
| Sachsen-Anhalt | 12,868 | 0.71× |
| Mecklenburg-Vorpommern | 9,791 | 0.73× |
| Saarland | 8,170 | 0.95× |
| Bremen | 7,010 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.48× | Music & Radio |
| Hawesko | 6.54× | Food & Beverages |
| Faun (band) | 7.22× | Music & Radio |
| Christmas Gift | 2.23× | Kids & Family |
| Unique Gifts | 1.52× | Shopping |
| Commercial mortgage | 2.21× | Business & Career |
| Progressive rock | 1.69× | Music & Radio |
| Handmade Gifts | 2.06× | Kids & Family |
| Bank account | 2.17× | Business & Career |
| Hachis Parmentier | 8.43× | Food & Beverages |
| Cachorro | 2.32× | Pets & Animals |
| Nurse education | 1.64× | Kids & Family |
| Icon (magazine) | 1.66× | Arts & Culture |
| Xàbia | 12.26× | Travel & Leisure |
| N'Golo Kanté | 3.17× | Sports |
| Information sensitivity | 3.06× | Technology & Electronics |
| Ireen Sheer | 1.65× | Music & Radio |
| Wolverine (comics) | 3.19× | Literature |
| Nuts (film) | 2.55× | Movies & TV |
| Home Delivery | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Sustainability | BALANCE | 1.31 |
| Sports Activity | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.29 |
| Travelling | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Brazil | 9.7% |
| France | 5.1% |
See Afro audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Afro have in Germany?
Afro has an estimated audience of 697,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Afro fans?
62.7% of Afro fans are female, 37.3% are male, with an average age of 30.4 years.
Which brands do Afro fans like most?
Afro fans show strongest brand affinity for Gil Ofarim (2.48×), Hawesko (6.54×), and Faun (band) (7.22×) over the country average.
Where do Afro fans live in Germany?
Afro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,450), Bayern (reach 114,932), and Baden-Württemberg (reach 99,093). These three regions account for the largest share of the active audience.
What other brands do Afro fans also like?
Beyond Afro itself, the audience over-indexes on Hawesko (6.54×), Faun (band) (7.22×), Christmas Gift (2.23×), and Unique Gifts (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Afro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.